CBS Los Angeles Audience in United States

CBS Los Angeles logo

CBS Los Angeles has an estimated audience of 1,312,078 people in United States. 49.6% are female, 50.4% are male, average age 40.7. Top regions: California, Texas, New York. Top brand affinities: Product design, Justice, UK garage, Home equity, Pro-Ject.

The average CBS Los Angeles fan in United States is 40.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Product design, Justice, UK garage, with strongest over-indexing on Product design (4.51× the country average). Demographically, the CBS Los Angeles audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of CBS Los Angeles fans

Demographic split for CBS Los Angeles audience in United States
MetricValue
Female49.6%
Male50.4%
Average age40.7
Estimated audience size1,312,078

Audience persona

The typical CBS Los Angeles fan in United States is balanced, around 40.7 years old, with strong Quality Awareness tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for CBS Los Angeles in United States
RegionReachAffinity
California984,05912.82×
Texas89,9110.8×
New York64,7130.88×
Illinois39,6280.91×
Florida36,5160.41×
Washington35,2071.34×
Nevada32,3212.55×
Arizona30,7911.15×
Colorado26,4641.28×
Pennsylvania25,1540.57×
Missouri21,6461.02×
Oregon19,1071.27×
New Jersey17,0440.51×
Georgia16,6980.41×
Massachusetts16,1300.62×
Michigan16,0720.47×
Ohio15,9380.39×
Maryland15,7710.7×
Minnesota15,1990.81×
Virginia15,0960.47×
Wisconsin11,8870.6×
Indiana11,8460.49×
Tennessee11,3220.43×
North Carolina11,2230.28×
Idaho9,8291.49×
Hawaii9,3901.66×
Connecticut8,1850.62×
Louisiana7,0350.42×
South Carolina6,6530.34×
Utah6,6470.57×
New Hampshire5,9801.16×
Oklahoma5,8560.4×
New Mexico5,4370.83×
Kentucky4,7610.29×
Arkansas4,4260.41×
Iowa4,2430.39×
Mississippi4,1030.38×
Kansas4,0220.39×
Maine3,8470.82×
Washington, District of Columbia3,7340.95×
West Virginia3,1670.52×
Montana3,1570.87×
Rhode Island3,0800.74×
Vermont3,0291.31×
Nebraska2,9280.44×
Alabama2,9100.16×
Alaska2,8971.03×
South Dakota2,7000.89×
North Dakota2,4270.9×
Wyoming2,3481.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for CBS Los Angeles audience
BrandAffinityCategory
Product design4.51×Business & Career
Justice4.32×Politics & Society
UK garage8.05×Music & Radio
Home equity1.62×Home & Garden
Pro-Ject3.3×Music & Radio
Israel1.66×Travel & Leisure
Kodansha18.84×Literature
JDSU2.06×Business & Career
3D printing1.58×Technology & Electronics
San Pellegrino4.51×Food & Beverages
Home staging2.97×Home & Garden
Kendra Scott1.6×Fashion & Accessoires
Jesse Plemons1.82×Movies & TV
Historic site2.16×Arts & Culture
Jeep Wagoneer2.82×Cars & Mobility
Electrolyte2.22×Health
Fairy godmother3.43×Literature
Leif Erikson Day6.14×Politics & Society
GILT5.3×Shopping
Jersey (fabric)9.17×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by CBS Los Angeles audience
TraitClusterScore
Quality AwarenessPREMIUM2.04
IndulgenceJOY1.49
Urban LifestyleOPEN1.47
Luxury OrientationPREMIUM1.3
Price SensitivityPREMIUM1.26
Design AffinityPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for CBS Los Angeles
CountryShare
United States96.2%
Canada1.8%
Mexico0.5%

See CBS Los Angeles audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does CBS Los Angeles have in United States?

CBS Los Angeles has an estimated audience of 1,312,078 people in United States, concentrated in California and Texas.

What is the gender split and age of CBS Los Angeles fans?

49.6% of CBS Los Angeles fans are female, 50.4% are male, with an average age of 40.7 years.

Which brands do CBS Los Angeles fans like most?

CBS Los Angeles fans show strongest brand affinity for Product design (4.51×), Justice (4.32×), and UK garage (8.05×) over the country average.

Where do CBS Los Angeles fans live in United States?

CBS Los Angeles fans in United States are most concentrated in California (reach 984,059), Texas (reach 89,911), and New York (reach 64,713). These three regions account for the largest share of the active audience.

What other brands do CBS Los Angeles fans also like?

Beyond CBS Los Angeles itself, the audience over-indexes on Justice (4.32×), UK garage (8.05×), Home equity (1.62×), and Pro-Ject (3.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for CBS Los Angeles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.