Ceiling fan Audience in United States

Ceiling fan logo

Ceiling fan has an estimated audience of 2,029,632 people in United States. 65.0% are female, 35.0% are male, average age 44.7. Top regions: Texas, California, Florida. Top brand affinities: Laneige, Stucco, Women's empowerment, Hebe, Leverage (TV series).

The average Ceiling fan fan in United States is 44.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Laneige, Stucco, Women's empowerment, with strongest over-indexing on Laneige (2.41× the country average). Demographically, the Ceiling fan audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Ceiling fan fans

Demographic split for Ceiling fan audience in United States
MetricValue
Female65.0%
Male35.0%
Average age44.7
Estimated audience size2,029,632

Audience persona

The typical Ceiling fan fan in United States is more female, around 44.7 years old, with strong Quality Awareness tendencies and a notable affinity for Laneige.

Top regions in United States

Top regions ranked by reach for Ceiling fan in United States
RegionReachAffinity
Texas230,2431.32×
California226,5371.01×
Florida167,2811.22×
New York89,2010.79×
Georgia76,7281.23×
North Carolina74,0851.21×
Pennsylvania73,1431.07×
Illinois69,3731.03×
Ohio68,9991.1×
Michigan55,1881.04×
Arizona53,5621.29×
Tennessee51,1991.26×
Virginia48,6620.98×
New Jersey44,5710.86×
South Carolina42,8021.4×
Indiana42,3501.14×
Alabama41,6701.47×
Missouri38,5811.18×
Louisiana33,6371.29×
Maryland33,3440.96×
Colorado31,6160.99×
Massachusetts31,5470.79×
Kentucky30,4961.2×
Oklahoma27,5541.22×
Wisconsin27,2500.89×
Washington26,9320.66×
Minnesota24,8170.85×
Arkansas22,4891.34×
Mississippi21,9271.31×
Nevada20,4491.04×
Connecticut17,7750.87×
Oregon17,6720.76×
Kansas17,2221.08×
Iowa16,9631.01×
Utah16,2860.9×
New Mexico11,4491.12×
West Virginia11,1411.18×
Idaho9,3980.92×
Nebraska9,2520.91×
New Hampshire6,9650.87×
Hawaii6,8740.79×
Maine6,5240.9×
Delaware5,5410.99×
Rhode Island5,4580.84×
Montana4,5890.81×
South Dakota3,6220.77×
Washington, District of Columbia3,4130.56×
Vermont2,7420.77×
North Dakota2,6700.64×
Wyoming2,1050.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ceiling fan audience
BrandAffinityCategory
Laneige2.41×Beauty & Wellness
Stucco2.4×Home & Garden
Women's empowerment1.55×Politics & Society
Hebe2.22×Home & Garden
Leverage (TV series)2×Movies & TV
Israeli cuisine2.72×Food & Beverages
Northrop Grumman1.69×Business & Career
Brunello Cucinelli1.94×Fashion & Accessoires
Elina Svitolina2.13×Sports
Diane Sawyer1.85×Movies & TV
All You Can Eat1.92×Food & Beverages
Eagan, Minnesota3.14×Shopping
Software widget2.62×Technology & Electronics
The Tree of Life (film)2.09×Movies & TV
Earth Fare1.97×Shopping
Hattiesburg, Mississippi1.63×Travel & Leisure
Voltron: Legendary Defender2.57×Movies & TV
Final Fantasy VII (Famicom)2.25×Games
education.com2.21×Kids & Family
Further education1.55×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ceiling fan audience
TraitClusterScore
Quality AwarenessPREMIUM2.12
DIY MentalityTHRILL1.45
Price SensitivityPREMIUM1.34
Design AffinityPREMIUM1.28
Need for SecurityCONSERVATISM1.27
Family OrientationCONSERVATISM1.26

Worldwide distribution

Worldwide audience distribution share by country for Ceiling fan
CountryShare
United States43.1%
Australia10.3%
Malaysia7.7%

See Ceiling fan audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Ceiling fan have in United States?

Ceiling fan has an estimated audience of 2,029,632 people in United States, concentrated in Texas and California.

What is the gender split and age of Ceiling fan fans?

65.0% of Ceiling fan fans are female, 35.0% are male, with an average age of 44.7 years.

Which brands do Ceiling fan fans like most?

Ceiling fan fans show strongest brand affinity for Laneige (2.41×), Stucco (2.4×), and Women's empowerment (1.55×) over the country average.

Where do Ceiling fan fans live in United States?

Ceiling fan fans in United States are most concentrated in Texas (reach 230,243), California (reach 226,537), and Florida (reach 167,281). These three regions account for the largest share of the active audience.

What other brands do Ceiling fan fans also like?

Beyond Ceiling fan itself, the audience over-indexes on Stucco (2.4×), Women's empowerment (1.55×), Hebe (2.22×), and Leverage (TV series) (2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ceiling fan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.