Rascasse Audience Intelligence

Chael Sonnen Audience in United States

A data profile of the people who buy, follow and care about Chael Sonnen in United States — modelled from more than twelve digital signal sources. Chael Sonnen has an estimated audience of 652,322 people in United States.

#52among Martial art in United States#7369among Person in United States#2958in Sports

The average Chael Sonnen fan in United States is 36.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Gina Carano, Anderson Silva, Nate Diaz, with strongest over-indexing on Gina Carano (48.85× the country average).

Demographically, the Chael Sonnen audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chael Sonnen fan in United States is more male, around 36.8 years old, with strong Patriotism tendencies and a notable affinity for Gina Carano.

Category: Sports · Type: Person · Subtype: Martial art

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chael Sonnen profile in United States.

Audience size
652K
in United States
Gender
5.9%♀
94.1% male
Age
36.8
average years
Country rank
#31212
Person in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chael Sonnen fans

5.9% are female, 94.1% are male, average age 36.8.

Fig. 02

Gender split

5.9%
Female
94.1%
Male
Demographic split for Chael Sonnen audience in United States
MetricValue
Female5.9%
Male94.1%
Average age36.8
Estimated audience size652,322
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Chael Sonnen audience in United States
Age bracketShare%
16-1918%
20-2925%
30-3927%
40-4920%
50+10%
Fig. 04

Worldwide distribution

51.5%

of the worldwide Chael Sonnen audience comes from United States.

Worldwide audience distribution share by country for Chael Sonnen
CountryShare
United States51.5%
Brazil6.1%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chael Sonnen audience in United States is strongest.

Fig. 05

Top regions by affinity

Chael Sonnen fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~20K2.45×
02Montana~2K1.21×
03Nevada~8K1.20×
04West Virginia~4K1.17×
05Oklahoma~9K1.14×
06Iowa~6K1.14×
07Alaska~2K1.13×
08North Dakota~2K1.13×
09Idaho~4K1.12×
10Arizona~20K1.10×
11Washington~10K1.10×
12Hawaii~3K1.08×
13Kentucky~9K1.07×
14Kansas~6K1.05×
15Pennsylvania~20K1.01×
16New Jersey~20K1.01×
17Illinois~20K1.00×
18Ohio~20K1.00×
19Indiana~10K1.00×
20Missouri~10K1.00×
21Louisiana~9K1.00×
22Nebraska~3K1.00×
23South Dakota~2K1.00×
24New Hampshire~3K0.99×
25California~70K0.98×
26Tennessee~10K0.96×
27Colorado~10K0.96×
28Connecticut~7K0.96×
29Wyoming<1K0.96×
30Massachusetts~10K0.95×
31New York~40K0.93×
32Michigan~20K0.93×
33Arkansas~5K0.93×
34Rhode Island~2K0.93×
35Maine~2K0.92×
36Florida~40K0.91×
37Alabama~9K0.91×
38New Mexico~3K0.91×
39Texas~50K0.90×
40Utah~5K0.88×
41Mississippi~5K0.88×
42Wisconsin~9K0.87×
43Minnesota~8K0.86×
44North Carolina~20K0.85×
45Virginia~10K0.85×
46South Carolina~8K0.83×
47Delaware~2K0.82×
48Georgia~20K0.80×
49Maryland~9K0.80×
50Washington, District of Columbia~2K0.74×
Fig. 06

Affinity by region

Affinity by region — Chael Sonnen, United States
0.74×1.00×2.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chael Sonnen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chael Sonnen audience
#·InterestCategoryAffinity×
01Anderson SilvaSports76.77×
02Gina CaranoMovies & TV48.85×
03Wladimir KlitschkoSports48.62×
04Nate DiazSports45.37×
05Tyson FurySports39.45×
06Daniel CormierSports26.93×
07Cain VelasquezSports18.95×
08Jeff HardySports18.80×
09Jon JonesSports18.22×
10BarbourFashion & Accessoires16.57×
11Dana WhiteSports16.28×
12Brock LesnarSports14.95×
13ONE ChampionshipSports14.22×
14Conor McGregorSports13.37×
15Jake PaulInternet & Social Media12.40×
16Ronda RouseySports12.24×
17GrapplingSports10.35×
18JudoSports8.07×
19Broadcasting of sports eventsMovies & TV7.53×
20Mixed martial artsSports4.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chael Sonnen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chael Sonnen audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.57×
Convenience OrientationPREMIUM1.70×
IndividualismJOY1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chael Sonnen audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.44×
Design AffinityPREMIUM0.53×
DIY MentalityTHRILL0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chael Sonnen have in United States?

Chael Sonnen has an estimated audience of 652,322 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chael Sonnen fans?

5.9% of Chael Sonnen fans are female, 94.1% are male, with an average age of 36.8 years.

03

Which brands do Chael Sonnen fans like most?

Chael Sonnen fans show strongest brand affinity for Gina Carano (48.85×), Anderson Silva (76.77×), and Nate Diaz (45.37×) over the country average.

04

Where do Chael Sonnen fans live in United States?

Chael Sonnen fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Chael Sonnen fans also like?

Beyond Chael Sonnen itself, the audience over-indexes on Anderson Silva (76.77×), Nate Diaz (45.37×), Tyson Fury (39.45×), and Grappling (10.35×) compared to the United States average.

Appendix

Explore more audiences

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See Chael Sonnen audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chael Sonnen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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