Chael Sonnen Audience in United States

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Chael Sonnen has an estimated audience of 676,903 people in United States. 5.9% are female, 94.1% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: NBC10 Philadelphia, Captain America (1990 film), Pro-Ject, Dog breed, Alaska.

The average Chael Sonnen fan in United States is 36.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include NBC10 Philadelphia, Captain America (1990 film), Pro-Ject, with strongest over-indexing on NBC10 Philadelphia (48.1× the country average). Demographically, the Chael Sonnen audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Martial art

Demographics of Chael Sonnen fans

Demographic split for Chael Sonnen audience in United States
MetricValue
Female5.9%
Male94.1%
Average age36.8
Estimated audience size676,903

Audience persona

The typical Chael Sonnen fan in United States is more male, around 36.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for NBC10 Philadelphia.

Top regions in United States

Top regions ranked by reach for Chael Sonnen in United States
RegionReachAffinity
California76,4971.03×
Texas56,3330.97×
Florida43,7120.95×
New York36,5610.97×
Illinois24,1531.07×
Pennsylvania24,0211.05×
Ohio20,7460.99×
New Jersey18,5821.08×
Oregon17,7272.28×
North Carolina17,6630.87×
Georgia17,3810.83×
Michigan16,9540.96×
Arizona15,9461.15×
Washington15,5761.15×
Virginia14,4660.88×
Massachusetts13,1210.98×
Tennessee13,1120.97×
Indiana12,6991.03×
Missouri10,9211×
Colorado10,9081.02×
Kentucky9,3411.1×
Maryland9,2820.8×
Wisconsin8,8340.87×
Oklahoma8,6291.15×
South Carolina8,6140.85×
Alabama8,5490.9×
Minnesota8,4760.87×
Louisiana8,3900.96×
Nevada7,9161.21×
Connecticut6,7180.99×
Iowa6,4071.15×
Kansas5,7881.09×
Utah5,3120.88×
Arkansas4,9890.89×
Mississippi4,4850.8×
Idaho3,8431.13×
West Virginia3,5471.13×
Nebraska3,3570.99×
Hawaii3,0351.04×
New Mexico2,9720.88×
New Hampshire2,6591×
Montana2,3021.23×
Maine2,0910.86×
Rhode Island2,0140.93×
Alaska1,5531.07×
North Dakota1,5271.1×
South Dakota1,4630.94×
Delaware1,3830.74×
Washington, District of Columbia1,3400.66×
Wyoming8750.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chael Sonnen audience
BrandAffinityCategory
NBC10 Philadelphia48.1×Movies & TV
Captain America (1990 film)20×Movies & TV
Pro-Ject12.65×Music & Radio
Dog breed1.94×Pets & Animals
Alaska2.29×Travel & Leisure
Elsword20×Games
Home construction1.67×Home & Garden
Jeep Grand Cherokee (WJ)5.84×Cars & Mobility
Minnesota1.57×Travel & Leisure
Jill Scott5.21×Music & Radio
3D printing1.85×Technology & Electronics
Nebraska1.82×Travel & Leisure
Unique Gifts1.59×Shopping
Graham Greene4.07×Literature
Hog Hunting2.25×Sports
Google Photos1.62×Technology & Electronics
Justice1.83×Politics & Society
Winemaking2.72×Food & Beverages
Saving1.61×Business & Career
Home staging2.85×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chael Sonnen audience
TraitClusterScore
Early Adopter MentalityPOWER1.38
Risk AppetiteTHRILL1.29
PatriotismCONSERVATISM1.28
Sports ActivityPOWER1.24
IndividualismJOY1.17
ExtroversionTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Chael Sonnen
CountryShare
United States51.2%
United Kingdom6.6%
Canada6.1%

See Chael Sonnen audiences in other countries

More Martial art audiences in United States

Frequently asked questions

How many fans does Chael Sonnen have in United States?

Chael Sonnen has an estimated audience of 676,903 people in United States, concentrated in California and Texas.

What is the gender split and age of Chael Sonnen fans?

5.9% of Chael Sonnen fans are female, 94.1% are male, with an average age of 36.8 years.

Which brands do Chael Sonnen fans like most?

Chael Sonnen fans show strongest brand affinity for NBC10 Philadelphia (48.1×), Captain America (1990 film) (20×), and Pro-Ject (12.65×) over the country average.

Where do Chael Sonnen fans live in United States?

Chael Sonnen fans in United States are most concentrated in California (reach 76,497), Texas (reach 56,333), and Florida (reach 43,712). These three regions account for the largest share of the active audience.

What other brands do Chael Sonnen fans also like?

Beyond Chael Sonnen itself, the audience over-indexes on Captain America (1990 film) (20×), Pro-Ject (12.65×), Dog breed (1.94×), and Alaska (2.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chael Sonnen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.