Chael Sonnen Audience in United States

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Chael Sonnen has an estimated audience of 676,903 people in United States. 5.9% are female, 94.1% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: Gina Carano, Nate Diaz, Anderson Silva, Grappling, Jake Paul.

The average Chael Sonnen fan in United States is 36.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Gina Carano, Nate Diaz, Anderson Silva, with strongest over-indexing on Gina Carano (29.37× the country average). Demographically, the Chael Sonnen audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Martial art

Demographics of Chael Sonnen fans

Demographic split for Chael Sonnen audience in United States
MetricValue
Female5.9%
Male94.1%
Average age36.8
Estimated audience size676,903

Audience persona

The typical Chael Sonnen fan in United States is more male, around 36.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Gina Carano.

Top regions in United States

Top regions ranked by reach for Chael Sonnen in United States
RegionReachAffinity
California76,4971.03×
Texas56,3330.97×
Florida43,7120.95×
New York36,5610.97×
Illinois24,1531.07×
Pennsylvania24,0211.05×
Ohio20,7460.99×
New Jersey18,5821.08×
Oregon17,7272.28×
North Carolina17,6630.87×
Georgia17,3810.83×
Michigan16,9540.96×
Arizona15,9461.15×
Washington15,5761.15×
Virginia14,4660.88×
Massachusetts13,1210.98×
Tennessee13,1120.97×
Indiana12,6991.03×
Missouri10,9211×
Colorado10,9081.02×
Kentucky9,3411.1×
Maryland9,2820.8×
Wisconsin8,8340.87×
Oklahoma8,6291.15×
South Carolina8,6140.85×
Alabama8,5490.9×
Minnesota8,4760.87×
Louisiana8,3900.96×
Nevada7,9161.21×
Connecticut6,7180.99×
Iowa6,4071.15×
Kansas5,7881.09×
Utah5,3120.88×
Arkansas4,9890.89×
Mississippi4,4850.8×
Idaho3,8431.13×
West Virginia3,5471.13×
Nebraska3,3570.99×
Hawaii3,0351.04×
New Mexico2,9720.88×
New Hampshire2,6591×
Montana2,3021.23×
Maine2,0910.86×
Rhode Island2,0140.93×
Alaska1,5531.07×
North Dakota1,5271.1×
South Dakota1,4630.94×
Delaware1,3830.74×
Washington, District of Columbia1,3400.66×
Wyoming8750.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chael Sonnen audience
BrandAffinityCategory
Gina Carano29.37×Movies & TV
Nate Diaz56.63×Sports
Anderson Silva63.84×Sports
Grappling10×Sports
Jake Paul12.94×Internet & Social Media
Conor McGregor15.34×Sports
Tyson Fury28.38×Sports
Kia Sportage20×Cars & Mobility
Judo8.36×Sports
Ultimate Fighting Championship3.94×Sports
Broadcasting of sports events7.28×Movies & TV
Jon Jones11.94×Sports
Hair Cuttery12.77×Beauty & Wellness
Mixed martial arts3.85×Sports
Superman1.94×Movies & TV
Boxing5.27×Sports
Brock Lesnar10.1×Sports
Houston Astros5.81×Sports
Mike Tyson9.89×Sports
Georges St-Pierre12.08×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chael Sonnen audience
TraitClusterScore
Early Adopter MentalityPOWER1.38
Risk AppetiteTHRILL1.29
PatriotismCONSERVATISM1.28
Sports ActivityPOWER1.24
IndividualismJOY1.17
ExtroversionTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Chael Sonnen
CountryShare
United States51.2%
United Kingdom6.6%
Canada6.1%

See Chael Sonnen audiences in other countries

More Martial art audiences in United States

Frequently asked questions

How many fans does Chael Sonnen have in United States?

Chael Sonnen has an estimated audience of 676,903 people in United States, concentrated in California and Texas.

What is the gender split and age of Chael Sonnen fans?

5.9% of Chael Sonnen fans are female, 94.1% are male, with an average age of 36.8 years.

Which brands do Chael Sonnen fans like most?

Chael Sonnen fans show strongest brand affinity for Gina Carano (29.37×), Nate Diaz (56.63×), and Anderson Silva (63.84×) over the country average.

Where do Chael Sonnen fans live in United States?

Chael Sonnen fans in United States are most concentrated in California (reach 76,497), Texas (reach 56,333), and Florida (reach 43,712). These three regions account for the largest share of the active audience.

What other brands do Chael Sonnen fans also like?

Beyond Chael Sonnen itself, the audience over-indexes on Nate Diaz (56.63×), Anderson Silva (63.84×), Grappling (10×), and Jake Paul (12.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chael Sonnen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.