Chalco de Díaz Covarrubias Audience in United States

Chalco de Díaz Covarrubias logo

Chalco de Díaz Covarrubias has an estimated audience of 319,808 people in United States. 38.7% are female, 61.3% are male, average age 35.0. Top regions: California, Texas, Florida. Top brand affinities: Minnesota, Panama, Isabela (province), Sears, Lebanese cuisine.

The average Chalco de Díaz Covarrubias fan in United States is 35.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Minnesota, Panama, Isabela (province), with strongest over-indexing on Minnesota (2.1× the country average). Demographically, the Chalco de Díaz Covarrubias audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Need for Security, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 38 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Chalco de Díaz Covarrubias fans

Demographic split for Chalco de Díaz Covarrubias audience in United States
MetricValue
Female38.7%
Male61.3%
Average age35.0
Estimated audience size319,808

Audience persona

The typical Chalco de Díaz Covarrubias fan in United States is more male, around 35.0 years old, with strong Need for Security tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Chalco de Díaz Covarrubias in United States
RegionReachAffinity
California17,7490.5×
Texas13,2620.48×
Florida5,6160.26×
Illinois5,4220.51×
Louisiana5,1091.24×
Arkansas5,1051.94×
Oklahoma4,9921.41×
Kentucky4,9131.23×
Alabama4,7561.06×
New York4,7530.27×
Tennessee4,5310.71×
South Carolina4,4980.93×
Indiana4,3830.75×
Kansas4,3821.74×
Idaho4,3812.73×
Virginia4,3170.55×
Missouri4,2450.82×
Iowa4,1601.58×
North Carolina4,0750.42×
Ohio4,0590.41×
Georgia4,0420.41×
Michigan4,0410.48×
Wisconsin4,0190.84×
New Jersey3,9790.49×
Arizona3,8700.59×
Pennsylvania3,8540.36×
Nebraska3,8282.39×
Connecticut3,8221.19×
New Mexico3,8082.37×
Nevada3,7951.23×
Oregon3,7471.02×
Utah3,7241.3×
Maryland3,6820.67×
Minnesota3,5910.78×
Massachusetts3,5540.56×
Washington3,4690.54×
Colorado3,4600.69×
Washington, District of Columbia2,4412.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chalco de Díaz Covarrubias audience
BrandAffinityCategory
Minnesota2.1×Travel & Leisure
Panama4.18×Travel & Leisure
Isabela (province)8.17×
Sears1.91×Shopping
Lebanese cuisine2.9×Food & Beverages
JTV (Indonesia)1.85×
Cultural studies3.76×Business & Career
Penn & Teller2.47×Movies & TV
REO Speedwagon2.2×Music & Radio
Warning sign3.43×Cars & Mobility
Mad About You3.48×Movies & TV
Italian Market, Philadelphia3.71×
Asajj Ventress3.5×Movies & TV
Ext JS7.42×Technology & Electronics
Leverage (TV series)1.63×Movies & TV
Toros de Tijuana6.06×Sports
Life of PiMovies & TV
Biblical inspiration1.82×Politics & Society
LaMarcus Aldridge4.22×Sports
Mackenzie Foy1.54×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chalco de Díaz Covarrubias audience
TraitClusterScore
Need for SecurityCONSERVATISM1.18
ExtroversionTHRILL1.07
Urban LifestyleOPEN1.01
SpiritualityBALANCE0.91
Price SensitivityPREMIUM0.86
LGBTQ+ IdentityOPEN0.85

Worldwide distribution

Worldwide audience distribution share by country for Chalco de Díaz Covarrubias
CountryShare
Mexico70.0%
United States19.6%
Colombia3.5%

See Chalco de Díaz Covarrubias audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Chalco de Díaz Covarrubias have in United States?

Chalco de Díaz Covarrubias has an estimated audience of 319,808 people in United States, concentrated in California and Texas.

What is the gender split and age of Chalco de Díaz Covarrubias fans?

38.7% of Chalco de Díaz Covarrubias fans are female, 61.3% are male, with an average age of 35.0 years.

Which brands do Chalco de Díaz Covarrubias fans like most?

Chalco de Díaz Covarrubias fans show strongest brand affinity for Minnesota (2.1×), Panama (4.18×), and Isabela (province) (8.17×) over the country average.

Where do Chalco de Díaz Covarrubias fans live in United States?

Chalco de Díaz Covarrubias fans in United States are most concentrated in California (reach 17,749), Texas (reach 13,262), and Florida (reach 5,616). These three regions account for the largest share of the active audience.

What other brands do Chalco de Díaz Covarrubias fans also like?

Beyond Chalco de Díaz Covarrubias itself, the audience over-indexes on Panama (4.18×), Isabela (province) (8.17×), Sears (1.91×), and Lebanese cuisine (2.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chalco de Díaz Covarrubias. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.