Chase Rice Audience in United States
Chase Rice has an estimated audience of 659,977 people in United States. 64.2% are female, 35.8% are male, average age 40.0. Top regions: North Carolina, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, JibJab, Alaska, KiwiCo.
The average Chase Rice fan in United States is 40.0 years old, more female, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, JibJab, with strongest over-indexing on Goop (6.57× the country average). Demographically, the Chase Rice audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Country music
Demographics of Chase Rice fans
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 40.0 |
| Estimated audience size | 659,977 |
Audience persona
The typical Chase Rice fan in United States is more female, around 40.0 years old, with strong Extroversion tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| North Carolina | 60,060 | 3.02× |
| Texas | 34,047 | 0.6× |
| Florida | 31,824 | 0.71× |
| California | 31,149 | 0.43× |
| Tennessee | 28,244 | 2.13× |
| Illinois | 21,161 | 0.96× |
| New York | 20,890 | 0.57× |
| Ohio | 18,260 | 0.9× |
| Pennsylvania | 17,491 | 0.79× |
| Georgia | 16,072 | 0.79× |
| Michigan | 15,833 | 0.92× |
| Wisconsin | 14,709 | 1.48× |
| Arizona | 12,853 | 0.95× |
| South Carolina | 12,793 | 1.29× |
| Missouri | 12,304 | 1.16× |
| Indiana | 11,810 | 0.98× |
| Maryland | 11,698 | 1.03× |
| Virginia | 11,534 | 0.72× |
| Colorado | 11,459 | 1.1× |
| Massachusetts | 10,792 | 0.83× |
| Minnesota | 10,429 | 1.1× |
| Louisiana | 8,381 | 0.98× |
| Arkansas | 8,139 | 1.5× |
| Oregon | 7,922 | 1.05× |
| Alabama | 7,788 | 0.84× |
| Kentucky | 7,707 | 0.93× |
| New Jersey | 7,375 | 0.44× |
| Iowa | 7,206 | 1.33× |
| Washington | 7,046 | 0.53× |
| Oklahoma | 6,726 | 0.92× |
| Kansas | 5,249 | 1.01× |
| Mississippi | 4,952 | 0.91× |
| Utah | 4,686 | 0.79× |
| Nebraska | 4,684 | 1.42× |
| Montana | 4,671 | 2.55× |
| Connecticut | 4,128 | 0.62× |
| West Virginia | 3,448 | 1.12× |
| Idaho | 3,385 | 1.02× |
| Nevada | 3,227 | 0.51× |
| New Hampshire | 2,751 | 1.06× |
| Maine | 2,449 | 1.04× |
| New Mexico | 2,352 | 0.71× |
| North Dakota | 1,925 | 1.42× |
| South Dakota | 1,685 | 1.1× |
| Wyoming | 1,543 | 1.58× |
| Washington, District of Columbia | 1,325 | 0.67× |
| Rhode Island | 1,323 | 0.63× |
| Delaware | 1,136 | 0.62× |
| Hawaii | 878 | 0.31× |
| Vermont | 693 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 6.57× | Internet & Social Media |
| Governor of Michigan | 9.02× | Politics & Society |
| JibJab | 6.74× | Internet & Social Media |
| Alaska | 1.61× | Travel & Leisure |
| KiwiCo | 6.08× | Kids & Family |
| Wok | 5.47× | Food & Beverages |
| Kikar HaShabbat | 13.71× | News |
| Product design | 1.52× | Business & Career |
| Israel | 1.62× | Travel & Leisure |
| Celtic mythology | 7.44× | Arts & Culture |
| headspace | 6.95× | Health |
| Pillow | 1.59× | Home & Garden |
| Sinaloa | 2.56× | Travel & Leisure |
| UK garage | 3.74× | Music & Radio |
| Unique Gifts | 1.62× | Shopping |
| Gift registry | 8.5× | Kids & Family |
| Nebraska | 1.72× | Travel & Leisure |
| Grace Slick | 5.53× | Music & Radio |
| TV Fanatic | 6.69× | Movies & TV |
| Grinch | 2.5× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.43 |
| Family Orientation | CONSERVATISM | 1.36 |
| Community Orientation | OPEN | 1.23 |
| Tradition | CONSERVATISM | 1.18 |
| Price Sensitivity | PREMIUM | 1.18 |
| Sports Activity | POWER | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 89.1% |
| Canada | 5.6% |
| United Kingdom | 1.2% |
See Chase Rice audiences in other countries
More Country music audiences in United States
- Dolly Parton (13,164,655)
- Ella Langley (11,916,331)
- Jelly Roll (10,890,317)
- Willie Nelson (9,258,577)
- Megan Moroney (8,562,919)
Frequently asked questions
How many fans does Chase Rice have in United States?
Chase Rice has an estimated audience of 659,977 people in United States, concentrated in North Carolina and Texas.
What is the gender split and age of Chase Rice fans?
64.2% of Chase Rice fans are female, 35.8% are male, with an average age of 40.0 years.
Which brands do Chase Rice fans like most?
Chase Rice fans show strongest brand affinity for Goop (6.57×), Governor of Michigan (9.02×), and JibJab (6.74×) over the country average.
Where do Chase Rice fans live in United States?
Chase Rice fans in United States are most concentrated in North Carolina (reach 60,060), Texas (reach 34,047), and Florida (reach 31,824). These three regions account for the largest share of the active audience.
What other brands do Chase Rice fans also like?
Beyond Chase Rice itself, the audience over-indexes on Governor of Michigan (9.02×), JibJab (6.74×), Alaska (1.61×), and KiwiCo (6.08×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Chase Rice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.