Chester Audience in United States

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Chester has an estimated audience of 532,163 people in United States. 61.3% are female, 38.7% are male, average age 43.0. Top regions: Texas, California, New York. Top brand affinities: Grammarly, Keenan Allen, Home staging, Geotechnical investigation, Kansas.

The average Chester fan in United States is 43.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Grammarly, Keenan Allen, Home staging, with strongest over-indexing on Grammarly (5.41× the country average). Demographically, the Chester audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Chester fans

Demographic split for Chester audience in United States
MetricValue
Female61.3%
Male38.7%
Average age43.0
Estimated audience size532,163

Audience persona

The typical Chester fan in United States is more female, around 43.0 years old, with strong Indulgence tendencies and a notable affinity for Grammarly.

Top regions in United States

Top regions ranked by reach for Chester in United States
RegionReachAffinity
Texas50,3991.1×
California46,1740.79×
New York36,2091.22×
Pennsylvania30,8021.72×
Florida22,0620.61×
Virginia21,7601.68×
New Jersey20,6211.52×
Georgia16,4551×
Illinois15,3530.87×
North Carolina13,5780.85×
South Carolina12,5621.57×
Minnesota11,6461.53×
Ohio11,0350.67×
Connecticut11,0112.06×
Massachusetts10,2660.98×
Wisconsin9,5011.19×
Michigan8,0590.58×
Arizona7,8920.73×
Maryland7,6430.84×
Washington7,0740.66×
Missouri6,6980.78×
Tennessee6,6880.63×
Kansas6,5451.56×
Oregon5,8620.96×
Alabama5,7060.77×
Oklahoma5,5840.94×
Indiana5,3620.55×
Arkansas5,0691.16×
Iowa5,0461.15×
Colorado4,9990.6×
New Hampshire4,4182.11×
Mississippi3,8250.87×
Louisiana3,7440.55×
Kentucky3,6080.54×
Nevada3,2270.63×
Vermont3,1103.33×
Utah2,8610.6×
Delaware2,6371.8×
Nebraska2,3670.89×
West Virginia2,1060.85×
New Mexico1,8000.67×
South Dakota1,7271.4×
Maine1,6160.85×
Idaho1,5860.59×
Montana1,1860.8×
Washington, District of Columbia1,1410.71×
Rhode Island1,0900.64×
Hawaii8130.36×
Alaska5250.46×
Wyoming5070.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chester audience
BrandAffinityCategory
Grammarly5.41×Business & Career
Keenan Allen6.23×Sports
Home staging3.48×Home & Garden
Geotechnical investigation18.45×Business & Career
Kansas1.55×Travel & Leisure
Grinch2.28×Movies & TV
JDSU1.51×Business & Career
Hocus Pocus2.34×Movies & TV
Jesse Plemons1.68×Movies & TV
Nebraska Cornhuskers football1.73×Sports
La Jolla4.26×Travel & Leisure
Historic site1.95×Arts & Culture
TeachHUB1.79×Business & Career
Ian Bremmer7.81×Politics & Society
Noodle (Gorillaz)1.52×Music & Radio
College of the Holy Cross6.02×Business & Career
Charlamagne Tha God3.6×Movies & TV
Necktie1.84×Fashion & Accessoires
Vocal harmony1.59×Music & Radio
Corona (band)2×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chester audience
TraitClusterScore
IndulgenceJOY1.37
PatriotismCONSERVATISM1.36
ExtroversionTHRILL1.31
Quality AwarenessPREMIUM1.29
Community OrientationOPEN1.24
Price SensitivityPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Chester
CountryShare
United Kingdom41.1%
United States15.1%
Turkey7.4%

See Chester audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Chester have in United States?

Chester has an estimated audience of 532,163 people in United States, concentrated in Texas and California.

What is the gender split and age of Chester fans?

61.3% of Chester fans are female, 38.7% are male, with an average age of 43.0 years.

Which brands do Chester fans like most?

Chester fans show strongest brand affinity for Grammarly (5.41×), Keenan Allen (6.23×), and Home staging (3.48×) over the country average.

Where do Chester fans live in United States?

Chester fans in United States are most concentrated in Texas (reach 50,399), California (reach 46,174), and New York (reach 36,209). These three regions account for the largest share of the active audience.

What other brands do Chester fans also like?

Beyond Chester itself, the audience over-indexes on Keenan Allen (6.23×), Home staging (3.48×), Geotechnical investigation (18.45×), and Kansas (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chester. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.