Rascasse Audience Intelligence

Chinese folk religion Audience in United States

A data profile of the people who buy, follow and care about Chinese folk religion in United States — modelled from more than twelve digital signal sources. Chinese folk religion has an estimated audience of 363,322 people in United States.

#13among Religion in United States#12707among Topic in United States#2432in Politics & Society

The average Chinese folk religion fan in United States is 37.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Malaysia, Web server, Confucianism, with strongest over-indexing on Malaysia (16.24× the country average).

Demographically, the Chinese folk religion audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chinese folk religion fan in United States is balanced, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Malaysia.

Category: Politics & Society · Type: Topic · Subtype: Religion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chinese folk religion profile in United States.

Audience size
363K
in United States
Gender
46.9%♀
53.1% male
Age
37.7
average years
Country rank
#43741
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chinese folk religion fans

46.9% are female, 53.1% are male, average age 37.7.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for Chinese folk religion audience in United States
MetricValue
Female46.9%
Male53.1%
Average age37.7
Estimated audience size363,322
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Chinese folk religion audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3919%
40-4918%
50+18%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Chinese folk religion audience comes from United States.

Worldwide audience distribution share by country for Chinese folk religion
CountryShare
Malaysia37.5%
Singapore14.9%
China8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chinese folk religion audience in United States is strongest.

Fig. 05

Top regions by affinity

Chinese folk religion fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~1K1.31×
02Vermont<1K1.25×
03North Dakota<1K1.24×
04South Dakota~1K1.20×
05Montana~1K1.11×
06Delaware~1K1.09×
07West Virginia~2K1.08×
08Rhode Island~1K1.08×
09Maine~1K1.05×
10Idaho~2K1.04×
11New Hampshire~1K1.04×
12Hawaii~2K1.03×
13Washington~7K1.01×
14New Mexico~2K0.99×
15Washington, District of Columbia~1K0.99×
16Nebraska~2K0.98×
17New York~20K0.97×
18Mississippi~3K0.97×
19Utah~3K0.96×
20Arkansas~3K0.96×
21Massachusetts~7K0.95×
22Iowa~3K0.95×
23Indiana~6K0.94×
24Kentucky~4K0.94×
25Oklahoma~4K0.94×
26Kansas~3K0.94×
27Minnesota~5K0.93×
28Maryland~6K0.92×
29Oregon~4K0.92×
30Connecticut~3K0.92×
31South Carolina~5K0.91×
32Nevada~3K0.91×
33California~40K0.90×
34Colorado~5K0.90×
35Wisconsin~5K0.90×
36Louisiana~4K0.90×
37Texas~30K0.89×
38Virginia~8K0.89×
39Alabama~5K0.89×
40Missouri~5K0.88×
41Illinois~10K0.86×
42Arizona~6K0.86×
43Tennessee~6K0.86×
44Ohio~10K0.85×
45New Jersey~8K0.85×
46Pennsylvania~10K0.84×
47Georgia~9K0.82×
48North Carolina~9K0.82×
49Michigan~8K0.82×
50Florida~20K0.70×
Fig. 06

Affinity by region

Affinity by region — Chinese folk religion, United States
0.70×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chinese folk religion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chinese folk religion audience
#·InterestCategoryAffinity×
01TVBSMovies & TV56.31×
02ConfucianismPolitics & Society39.91×
03Cultural tourismTravel & Leisure23.13×
04Astro (Malaysian satellite television)Movies & TV20.00×
05Malaysia AirlinesTravel & Leisure17.65×
06MalaysiaTravel & Leisure16.24×
07Katee SackhoffMovies & TV15.31×
08Ming-Na WenMovies & TV12.41×
09Web serverTechnology & Electronics10.15×
10Magic JohnsonSports9.95×
11CambodiaTravel & Leisure9.93×
12International educationBusiness & Career9.64×
13Michelle RodriguezMovies & TV9.50×
14BangkokTravel & Leisure9.21×
15SingaporeTravel & Leisure8.67×
16BuddhismHealth7.89×
17HinduismPolitics & Society7.27×
18Giannis AntetokounmpoSports6.70×
19Chat roomInternet & Social Media5.62×
20RadioTechnology & Electronics2.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chinese folk religion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chinese folk religion audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.39×
SpiritualityBALANCE2.62×
TravellingTHRILL2.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chinese folk religion audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.64×
DIY MentalityTHRILL0.72×
CreativityOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chinese folk religion have in United States?

Chinese folk religion has an estimated audience of 363,322 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chinese folk religion fans?

46.9% of Chinese folk religion fans are female, 53.1% are male, with an average age of 37.7 years.

03

Which brands do Chinese folk religion fans like most?

Chinese folk religion fans show strongest brand affinity for Malaysia (16.24×), Web server (10.15×), and Confucianism (39.91×) over the country average.

04

Where do Chinese folk religion fans live in United States?

Chinese folk religion fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Chinese folk religion fans also like?

Beyond Chinese folk religion itself, the audience over-indexes on Web server (10.15×), Confucianism (39.91×), Astro (Malaysian satellite television) (20×), and Giannis Antetokounmpo (6.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Religion audiences in United States

See Chinese folk religion audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chinese folk religion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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