Chinese folk religion Audience in United States

Chinese folk religion has an estimated audience of 363,322 people in United States. 46.9% are female, 53.1% are male, average age 37.7. Top regions: California, Texas, New York. Top brand affinities: Malaysia, TVBS, Confucianism, Indeed.com, Group buying.

The average Chinese folk religion fan in United States is 37.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Malaysia, TVBS, Confucianism, with strongest over-indexing on Malaysia (21.5× the country average). Demographically, the Chinese folk religion audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Religion

Demographics of Chinese folk religion fans

Demographic split for Chinese folk religion audience in United States
MetricValue
Female46.9%
Male53.1%
Average age37.7
Estimated audience size363,322

Audience persona

The typical Chinese folk religion fan in United States is balanced, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Malaysia.

Top regions in United States

Top regions ranked by reach for Chinese folk religion in United States
RegionReachAffinity
California33,3620.84×
Texas18,4480.59×
New York18,3420.9×
Florida11,9870.49×
Pennsylvania7,9620.65×
Illinois7,1860.59×
Georgia6,4610.58×
Massachusetts6,3730.89×
New Jersey6,3000.68×
Virginia6,0580.68×
North Carolina6,0370.55×
Washington5,5450.76×
Ohio5,5380.49×
Tennessee4,9450.68×
Michigan4,8830.51×
Maryland4,7360.76×
Arizona4,6770.63×
Colorado4,0460.71×
Indiana3,4170.51×
Alabama3,1520.62×
Wisconsin3,1340.57×
South Carolina2,9810.55×
Missouri2,9780.51×
Oregon2,9210.7×
Oklahoma2,7250.68×
Mississippi2,6880.9×
Kentucky2,6810.59×
Minnesota2,6600.51×
Louisiana2,5890.55×
West Virginia2,5891.53×
Arkansas2,3880.8×
Connecticut2,2350.61×
Kansas2,2210.78×
Nevada2,2190.63×
Alaska2,2152.85×
Idaho2,0491.12×
Utah2,0330.62×
Hawaii1,9581.25×
Iowa1,9460.65×
Montana1,9311.92×
South Dakota1,9052.27×
North Dakota1,8552.49×
New Hampshire1,8281.28×
Wyoming1,7953.33×
Nebraska1,7910.98×
New Mexico1,7810.98×
Rhode Island1,7661.53×
Maine1,7651.36×
Vermont1,7372.72×
Delaware1,5811.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chinese folk religion audience
BrandAffinityCategory
Malaysia21.5×Travel & Leisure
TVBS97.79×Movies & TV
Confucianism58.29×Politics & Society
Indeed.com5.84×Business & Career
Group buying20.64×Shopping
Google Maps4.18×Internet & Social Media
Vietnam Airlines36.96×Travel & Leisure
Giannis Antetokounmpo11.13×Sports
Jollibee10.73×Food & Beverages
Capital One3.96×Business & Career
Astro (Malaysian satellite television)20×Movies & TV
Singapore11.12×Travel & Leisure
Kia Sportage18.56×Cars & Mobility
Malaysia Airlines24.49×Travel & Leisure
Cambodia13.5×Travel & Leisure
Katee Sackhoff19.18×Movies & TV
Apple Store6.44×Shopping
Ming-Na Wen20×Movies & TV
Google News4.19×News
Magic Johnson12.05×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chinese folk religion audience
TraitClusterScore
PatriotismCONSERVATISM3.71
TravellingTHRILL2.79
SpiritualityBALANCE2.32
Urban LifestyleOPEN1.87
Luxury OrientationPREMIUM1.66
Early Adopter MentalityPOWER1.64

Worldwide distribution

Worldwide audience distribution share by country for Chinese folk religion
CountryShare
Malaysia37.5%
Singapore14.9%
China8.5%

See Chinese folk religion audiences in other countries

More Religion audiences in United States

Frequently asked questions

How many fans does Chinese folk religion have in United States?

Chinese folk religion has an estimated audience of 363,322 people in United States, concentrated in California and Texas.

What is the gender split and age of Chinese folk religion fans?

46.9% of Chinese folk religion fans are female, 53.1% are male, with an average age of 37.7 years.

Which brands do Chinese folk religion fans like most?

Chinese folk religion fans show strongest brand affinity for Malaysia (21.5×), TVBS (97.79×), and Confucianism (58.29×) over the country average.

Where do Chinese folk religion fans live in United States?

Chinese folk religion fans in United States are most concentrated in California (reach 33,362), Texas (reach 18,448), and New York (reach 18,342). These three regions account for the largest share of the active audience.

What other brands do Chinese folk religion fans also like?

Beyond Chinese folk religion itself, the audience over-indexes on TVBS (97.79×), Confucianism (58.29×), Indeed.com (5.84×), and Group buying (20.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chinese folk religion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.