Christian clothing Audience in United States

Christian clothing logo

Christian clothing has an estimated audience of 883,004 people in United States. 67.7% are female, 32.3% are male, average age 34.6. Top regions: Texas, California, Florida. Top brand affinities: Keene, New Hampshire, Progressive rock, Iowa Hawkeyes, Governor of Michigan, Goop.

The average Christian clothing fan in United States is 34.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Keene, New Hampshire, Progressive rock, Iowa Hawkeyes, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Christian clothing audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Spirituality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Christian clothing fans

Demographic split for Christian clothing audience in United States
MetricValue
Female67.7%
Male32.3%
Average age34.6
Estimated audience size883,004

Audience persona

The typical Christian clothing fan in United States is more female, around 34.6 years old, with strong Spirituality tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Christian clothing in United States
RegionReachAffinity
Texas81,3441.07×
California75,5640.78×
Florida52,9340.89×
Pennsylvania35,4581.19×
Ohio30,6631.13×
Georgia30,4301.12×
Indiana28,9131.79×
New York26,9290.55×
North Carolina26,7761.01×
Michigan24,6301.07×
Illinois23,2930.79×
Tennessee23,1161.31×
Virginia19,1770.89×
Arizona18,6731.04×
Minnesota17,9671.42×
Washington16,6140.94×
Missouri15,8441.11×
Alabama15,3681.25×
Kentucky15,3051.38×
New Jersey14,4320.64×
South Carolina14,4151.09×
Oklahoma13,0041.33×
Wisconsin12,8070.96×
Colorado12,4800.9×
Maryland10,7100.71×
Iowa10,4631.44×
Louisiana10,2440.9×
Arkansas10,2351.41×
Massachusetts10,0530.58×
Mississippi8,4871.17×
Oregon8,3170.82×
Kansas8,2761.19×
Nevada6,3870.75×
Nebraska6,0641.37×
West Virginia5,6471.37×
Connecticut5,3360.6×
Idaho5,1371.16×
Utah4,9010.62×
Hawaii4,5701.2×
New Mexico4,1240.93×
South Dakota3,2451.59×
North Dakota2,4851.37×
Montana2,3640.97×
New Hampshire2,1690.62×
Alaska2,0761.1×
Maine1,8570.59×
Delaware1,6040.66×
Rhode Island1,3180.47×
Wyoming1,2020.92×
Washington, District of Columbia1,2010.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Christian clothing audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Progressive rock20×Music & Radio
Iowa Hawkeyes20×Sports
Governor of Michigan12.24×Politics & Society
Goop7.59×Internet & Social Media
Historic site5.93×Arts & Culture
headspace12×Health
Cherish (group)13.08×Music & Radio
Google Home6.91×Technology & Electronics
Wok6.75×Food & Beverages
Grace Slick8.68×Music & Radio
Fairy godmother6.5×Literature
TV Fanatic9.09×Movies & TV
Hibachi6.71×Food & Beverages
FOX 10 Phoenix20×Movies & TV
Grinch3.31×Movies & TV
Harlow9.54×Travel & Leisure
Muscatine, Iowa20×
Ira Glass12.59×Music & Radio
Hardik Pandya10.55×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Christian clothing audience
TraitClusterScore
SpiritualityBALANCE1.56
Community OrientationOPEN1.35
Design AffinityPREMIUM1.31
LGBTQ+ IdentityOPEN1.3
MindfulnessBALANCE1.27
TravellingTHRILL1.15

Worldwide distribution

Worldwide audience distribution share by country for Christian clothing
CountryShare
United States50.1%
Italy7.5%
United Kingdom5.6%

See Christian clothing audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Christian clothing have in United States?

Christian clothing has an estimated audience of 883,004 people in United States, concentrated in Texas and California.

What is the gender split and age of Christian clothing fans?

67.7% of Christian clothing fans are female, 32.3% are male, with an average age of 34.6 years.

Which brands do Christian clothing fans like most?

Christian clothing fans show strongest brand affinity for Keene, New Hampshire (675×), Progressive rock (20×), and Iowa Hawkeyes (20×) over the country average.

Where do Christian clothing fans live in United States?

Christian clothing fans in United States are most concentrated in Texas (reach 81,344), California (reach 75,564), and Florida (reach 52,934). These three regions account for the largest share of the active audience.

What other brands do Christian clothing fans also like?

Beyond Christian clothing itself, the audience over-indexes on Progressive rock (20×), Iowa Hawkeyes (20×), Governor of Michigan (12.24×), and Goop (7.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Christian clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.