Christian worship Audience in United States

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Christian worship has an estimated audience of 1,074,987 people in United States. 65.2% are female, 34.8% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Progressive rock, Governor of Michigan, headspace, Emperor Entertainment Group.

The average Christian worship fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Progressive rock, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Christian worship audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Spirituality, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Christian worship fans

Demographic split for Christian worship audience in United States
MetricValue
Female65.2%
Male34.8%
Average age42.2
Estimated audience size1,074,987

Audience persona

The typical Christian worship fan in United States is more female, around 42.2 years old, with strong Spirituality tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Christian worship in United States
RegionReachAffinity
California98,9790.84×
Texas72,2870.78×
Florida52,6640.72×
New York30,7640.51×
Georgia23,7060.72×
Illinois23,1950.65×
Ohio21,1080.64×
Pennsylvania20,0400.55×
Arizona18,8430.86×
Washington17,6580.82×
North Carolina17,5860.54×
Michigan15,6480.56×
Tennessee15,5410.72×
Alabama13,6820.91×
Indiana13,5790.69×
Louisiana13,5680.98×
Virginia13,5110.52×
Minnesota13,5090.88×
Hawaii13,4282.91×
Missouri12,6810.73×
Wisconsin12,4520.77×
South Carolina11,9460.74×
New Jersey10,9720.4×
Colorado9,5700.56×
Oklahoma8,8380.74×
Arkansas8,4730.96×
Mississippi8,2660.93×
Massachusetts8,2580.39×
Maryland7,7400.42×
Kentucky7,6110.56×
Oregon7,4620.61×
Kansas6,3030.74×
Idaho6,3011.17×
Nevada6,2990.61×
West Virginia6,2991.26×
Alaska6,2862.73×
Iowa5,9830.68×
Connecticut5,9200.55×
Utah5,7690.6×
Nebraska5,5061.02×
Montana5,4791.84×
South Dakota5,4082.18×
North Dakota5,2662.38×
New Hampshire5,1901.23×
Wyoming5,0953.2×
New Mexico5,0550.94×
Rhode Island5,0111.46×
Maine5,0081.3×
Delaware4,4881.51×
Washington, District of Columbia3,2401×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Christian worship audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Progressive rock19.18×Music & Radio
Governor of Michigan12.48×Politics & Society
headspace15.41×Health
Emperor Entertainment Group19.18×Business & Career
Grace Slick13.21×Music & Radio
Wok9.44×Food & Beverages
Google Home9.32×Technology & Electronics
Cherish (group)14.88×Music & Radio
Hibachi10.34×Food & Beverages
Goop6.85×Internet & Social Media
TV Fanatic13×Movies & TV
Electrolyte5.25×Health
Ira Glass19.17×Music & Radio
Goma16.78×Travel & Leisure
El Paso County, Colorado12.09×Travel & Leisure
Urban Outfitters1.72×Shopping
Fairy godmother6.7×Literature
Grinch3.49×Movies & TV
Pro-Ject3.47×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Christian worship audience
TraitClusterScore
SpiritualityBALANCE1.54
MindfulnessBALANCE1.45
PatriotismCONSERVATISM1.41
Community OrientationOPEN1.38
TraditionCONSERVATISM1.31
Family OrientationCONSERVATISM1.26

Worldwide distribution

Worldwide audience distribution share by country for Christian worship
CountryShare
United States46.1%
Brazil15.3%
Philippines3.8%

See Christian worship audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Christian worship have in United States?

Christian worship has an estimated audience of 1,074,987 people in United States, concentrated in California and Texas.

What is the gender split and age of Christian worship fans?

65.2% of Christian worship fans are female, 34.8% are male, with an average age of 42.2 years.

Which brands do Christian worship fans like most?

Christian worship fans show strongest brand affinity for Keene, New Hampshire (675×), Progressive rock (19.18×), and Governor of Michigan (12.48×) over the country average.

Where do Christian worship fans live in United States?

Christian worship fans in United States are most concentrated in California (reach 98,979), Texas (reach 72,287), and Florida (reach 52,664). These three regions account for the largest share of the active audience.

What other brands do Christian worship fans also like?

Beyond Christian worship itself, the audience over-indexes on Progressive rock (19.18×), Governor of Michigan (12.48×), headspace (15.41×), and Emperor Entertainment Group (19.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Christian worship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.