Circle Audience in United States

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Circle has an estimated audience of 5,518,621 people in United States. 56.1% are female, 43.9% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: Home construction, Minnesota, Spinal muscular atrophy, Panama, N1 road (South Africa).

The average Circle fan in United States is 36.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home construction, Minnesota, Spinal muscular atrophy, with strongest over-indexing on Home construction (1.62× the country average). Demographically, the Circle audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Need for Security, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Circle fans

Demographic split for Circle audience in United States
MetricValue
Female56.1%
Male43.9%
Average age36.7
Estimated audience size5,518,621

Audience persona

The typical Circle fan in United States is more female, around 36.7 years old, with strong Need for Security tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Circle in United States
RegionReachAffinity
California679,8951.12×
Texas550,9531.16×
Florida461,1861.23×
New York340,1371.1×
Georgia215,1041.27×
Pennsylvania194,6271.05×
North Carolina180,1061.08×
Illinois178,6360.97×
Ohio170,5901×
Michigan158,4021.1×
Virginia142,3931.06×
New Jersey139,1270.99×
Washington120,5711.09×
Arizona117,2911.04×
Tennessee116,0521.05×
Indiana108,5741.08×
Massachusetts106,4190.98×
Colorado93,4001.07×
Maryland92,7540.98×
Missouri88,0510.99×
South Carolina86,5511.04×
Wisconsin85,7871.03×
Alabama78,0661.01×
Louisiana74,3421.04×
Minnesota73,8400.93×
Kentucky69,4241×
Oklahoma64,5381.05×
Oregon61,5020.97×
Utah58,8951.19×
Nevada52,9410.99×
Connecticut50,0940.91×
Arkansas46,0421.01×
Mississippi45,8141.01×
Kansas45,0511.04×
Iowa40,5180.89×
New Mexico27,8841.01×
Idaho26,8670.97×
Nebraska25,4530.92×
West Virginia25,2720.98×
Hawaii22,6960.96×
New Hampshire17,5560.81×
Maine15,8990.8×
Montana15,8801.04×
Rhode Island15,3640.87×
Washington, District of Columbia15,3200.92×
Delaware12,2350.8×
Alaska11,5850.98×
South Dakota10,9970.86×
North Dakota10,5880.93×
Vermont8,0580.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Circle audience
BrandAffinityCategory
Home construction1.62×Home & Garden
Minnesota1.58×Travel & Leisure
Spinal muscular atrophy4.53×Health
Panama1.76×Travel & Leisure
N1 road (South Africa)1.76×Travel & Leisure
MK1.75×Music & Radio
JTV (Indonesia)1.6×
CAC 401.59×Business & Career
Lebanese cuisine2.05×Food & Beverages
Jumia4.07×Fashion & Accessoires
Isabela (province)3.1×
Penn & Teller1.89×Movies & TV
WAPT2.67×Movies & TV
iZombie3×Movies & TV
Cassoulet1.93×Food & Beverages
Mackenzie Foy1.63×Fashion & Accessoires
Academy Award for Best Documentary Feature2.38×Movies & TV
Mad About You2.28×Movies & TV
Asajj Ventress2.17×Movies & TV
Better Off Dead (film)1.81×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Circle audience
TraitClusterScore
Need for SecurityCONSERVATISM1.13
Convenience OrientationPREMIUM1.13
TravellingTHRILL1.07
Price SensitivityPREMIUM1.07
Urban LifestyleOPEN1.06
SpiritualityBALANCE1.04

Worldwide distribution

Worldwide audience distribution share by country for Circle
CountryShare
United States35.7%
Mexico16.5%
Italy6.8%

See Circle audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Circle have in United States?

Circle has an estimated audience of 5,518,621 people in United States, concentrated in California and Texas.

What is the gender split and age of Circle fans?

56.1% of Circle fans are female, 43.9% are male, with an average age of 36.7 years.

Which brands do Circle fans like most?

Circle fans show strongest brand affinity for Home construction (1.62×), Minnesota (1.58×), and Spinal muscular atrophy (4.53×) over the country average.

Where do Circle fans live in United States?

Circle fans in United States are most concentrated in California (reach 679,895), Texas (reach 550,953), and Florida (reach 461,186). These three regions account for the largest share of the active audience.

What other brands do Circle fans also like?

Beyond Circle itself, the audience over-indexes on Minnesota (1.58×), Spinal muscular atrophy (4.53×), Panama (1.76×), and N1 road (South Africa) (1.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Circle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.