Class action Audience in United States

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Class action has an estimated audience of 3,835,431 people in United States. 47.4% are female, 52.6% are male, average age 45.6. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Wok, Hibachi, Preta Gil.

The average Class action fan in United States is 45.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Governor of Michigan, Wok, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Class action audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Class action fans

Demographic split for Class action audience in United States
MetricValue
Female47.4%
Male52.6%
Average age45.6
Estimated audience size3,835,431

Audience persona

The typical Class action fan in United States is balanced, around 45.6 years old, with strong Need for Security tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Class action in United States
RegionReachAffinity
California462,0371.1×
Texas332,6601.01×
Florida289,0331.11×
New York230,4011.07×
Illinois200,5581.57×
Georgia170,9021.45×
Pennsylvania138,0091.07×
North Carolina132,8691.15×
Ohio122,0181.03×
Michigan118,2641.18×
New Jersey105,4111.08×
Tennessee94,5791.23×
Louisiana92,6331.87×
Virginia89,5780.96×
Maryland80,9711.23×
South Carolina78,9071.37×
Missouri75,8371.23×
Alabama75,4001.41×
Indiana75,0101.07×
Arizona73,1640.93×
Washington65,4400.85×
Mississippi61,5531.95×
Massachusetts57,7910.76×
Kentucky52,6301.09×
Wisconsin50,6480.88×
Oklahoma45,2581.06×
Nevada44,6651.2×
Colorado44,1610.73×
Arkansas44,0991.4×
Oregon40,8960.93×
Minnesota39,5590.72×
Connecticut34,5670.9×
Kansas26,5400.88×
Iowa25,7030.81×
West Virginia19,9591.12×
Utah17,7140.52×
New Mexico17,4900.91×
Nebraska13,3810.7×
Idaho13,0000.68×
New Hampshire12,6320.84×
Washington, District of Columbia12,5011.08×
Delaware11,7481.11×
Rhode Island11,4310.94×
Maine10,5040.76×
Hawaii10,2070.62×
Montana6,7940.64×
North Dakota5,0790.64×
South Dakota5,0500.57×
Vermont3,6970.55×
Alaska3,6560.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Class action audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Governor of Michigan11.82×Politics & Society
Wok9.62×Food & Beverages
Hibachi10.64×Food & Beverages
Preta Gil28.68×Music & Radio
Goop7.22×Internet & Social Media
Cherish (group)14.63×Music & Radio
Google Home8.47×Technology & Electronics
Hipster12.05×Politics & Society
Grace Slick9.95×Music & Radio
headspace10.24×Health
El Paso County, Colorado13.54×Travel & Leisure
Fairy godmother7.59×Literature
Ira Glass14.11×Music & Radio
TV Fanatic8.46×Movies & TV
Goma13.94×Travel & Leisure
Grinch3.14×Movies & TV
Cryptic crossword11.59×Technology & Electronics
Vocal harmony3.25×Music & Radio
HispanicTV19.01×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Class action audience
TraitClusterScore
Need for SecurityCONSERVATISM1.84
Quality AwarenessPREMIUM1.55
Family OrientationCONSERVATISM1.37
Career OrientationPOWER1.3
TravellingTHRILL1.21
Price SensitivityPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Class action
CountryShare
United States74.3%
Italy10.9%
Canada6.2%

See Class action audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Class action have in United States?

Class action has an estimated audience of 3,835,431 people in United States, concentrated in California and Texas.

What is the gender split and age of Class action fans?

47.4% of Class action fans are female, 52.6% are male, with an average age of 45.6 years.

Which brands do Class action fans like most?

Class action fans show strongest brand affinity for Keene, New Hampshire (675×), Governor of Michigan (11.82×), and Wok (9.62×) over the country average.

Where do Class action fans live in United States?

Class action fans in United States are most concentrated in California (reach 462,037), Texas (reach 332,660), and Florida (reach 289,033). These three regions account for the largest share of the active audience.

What other brands do Class action fans also like?

Beyond Class action itself, the audience over-indexes on Governor of Michigan (11.82×), Wok (9.62×), Hibachi (10.64×), and Preta Gil (28.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Class action. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.