Classic Audience in United States

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Classic has an estimated audience of 1,477,098 people in United States. 49.2% are female, 50.8% are male, average age 39.4. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Like Dandelion Dust, Home equity, Minnesota, Goop.

The average Classic fan in United States is 39.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Like Dandelion Dust, Home equity, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Classic audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Classic fans

Demographic split for Classic audience in United States
MetricValue
Female49.2%
Male50.8%
Average age39.4
Estimated audience size1,477,098

Audience persona

The typical Classic fan in United States is balanced, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Classic in United States
RegionReachAffinity
California170,4991.05×
Texas148,6171.17×
Florida110,8221.11×
New York79,5230.96×
Ohio72,6671.6×
Virginia48,0991.34×
Pennsylvania46,8640.94×
Illinois46,1170.94×
Georgia45,2120.99×
North Carolina41,6810.94×
Missouri41,2301.73×
Michigan39,8891.03×
New Jersey37,1290.99×
Massachusetts32,9511.13×
Washington29,6811×
Tennessee28,1940.95×
Arizona26,8350.89×
Alabama25,6661.24×
Indiana25,1750.93×
Maryland24,0950.95×
Wisconsin22,4761.01×
Louisiana22,0831.16×
Colorado21,2320.91×
South Carolina20,4300.92×
Minnesota18,3860.87×
Oklahoma17,9761.1×
Kentucky17,0840.92×
Utah16,1721.22×
Oregon15,7110.93×
Connecticut14,1950.96×
Nevada12,7110.89×
Arkansas12,5491.03×
Kansas10,9040.94×
Mississippi10,8030.89×
West Virginia10,5841.54×
Iowa10,1280.83×
New Mexico7,7521.05×
Rhode Island6,9551.48×
Nebraska6,8310.92×
Idaho5,6980.77×
New Hampshire5,4600.94×
Hawaii4,7810.75×
Delaware4,5631.12×
Maine4,1210.78×
Washington, District of Columbia3,8480.87×
Montana3,1250.76×
South Dakota2,6310.77×
Alaska2,5280.8×
North Dakota2,2010.73×
Vermont1,8450.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Classic audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Like Dandelion Dust33.19×Movies & TV
Home equity3.68×Home & Garden
Minnesota2.69×Travel & Leisure
Goop6.11×Internet & Social Media
Israel2.31×Travel & Leisure
Trinity Evangelical Divinity School38.15×Business & Career
Fairy godmother7.46×Literature
Urban Outfitters1.83×Shopping
Wok6.37×Food & Beverages
La Jolla8.95×Travel & Leisure
Governor of Michigan6.94×Politics & Society
UK garage4.72×Music & Radio
Grace Slick7.45×Music & Radio
headspace7.85×Health
Cherish (group)9.08×Music & Radio
3D printing1.97×Technology & Electronics
No Escape (1994 film)8.64×Movies & TV
Home staging3.99×Home & Garden
Jezebel (film)5.08×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Classic audience
TraitClusterScore
PatriotismCONSERVATISM1.67
Risk AppetiteTHRILL1.36
Luxury OrientationPREMIUM1.29
ExtroversionTHRILL1.26
Convenience OrientationPREMIUM1.19
TraditionCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for Classic
CountryShare
United States24.0%
Japan9.5%
United Kingdom8.0%

See Classic audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Classic have in United States?

Classic has an estimated audience of 1,477,098 people in United States, concentrated in California and Texas.

What is the gender split and age of Classic fans?

49.2% of Classic fans are female, 50.8% are male, with an average age of 39.4 years.

Which brands do Classic fans like most?

Classic fans show strongest brand affinity for Keene, New Hampshire (675×), Like Dandelion Dust (33.19×), and Home equity (3.68×) over the country average.

Where do Classic fans live in United States?

Classic fans in United States are most concentrated in California (reach 170,499), Texas (reach 148,617), and Florida (reach 110,822). These three regions account for the largest share of the active audience.

What other brands do Classic fans also like?

Beyond Classic itself, the audience over-indexes on Like Dandelion Dust (33.19×), Home equity (3.68×), Minnesota (2.69×), and Goop (6.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Classic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.