Clerks Audience in United States

Clerks has an estimated audience of 1,193,725 people in United States. 50.1% are female, 49.9% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Winona Ryder, Jack Nicholson, Dumb and Dumber, Toni Collette, Twin Peaks.

The average Clerks fan in United States is 38.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Winona Ryder, Jack Nicholson, Dumb and Dumber, with strongest over-indexing on Winona Ryder (58.27× the country average). Demographically, the Clerks audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama

Demographics of Clerks fans

Demographic split for Clerks audience in United States
MetricValue
Female50.1%
Male49.9%
Average age38.0
Estimated audience size1,193,725

Audience persona

The typical Clerks fan in United States is balanced, around 38.0 years old, with strong Career Orientation tendencies and a notable affinity for Winona Ryder.

Top regions in United States

Top regions ranked by reach for Clerks in United States
RegionReachAffinity
California298,6022.27×
Texas99,8510.97×
Florida77,9740.96×
New York64,8740.97×
Georgia43,8551.19×
Illinois39,8891×
Pennsylvania39,8000.99×
Ohio37,3571.02×
Washington33,8101.41×
New Jersey32,1981.06×
Michigan30,7100.98×
Virginia29,5881.02×
North Carolina29,1080.81×
Maryland28,2131.37×
Arizona25,3881.04×
Colorado24,2781.29×
Oregon23,4841.72×
Tennessee21,0390.88×
Massachusetts21,0180.89×
Indiana19,8960.91×
Missouri18,5620.96×
Wisconsin15,9010.89×
Minnesota15,1790.89×
Nevada14,2731.24×
Louisiana14,0430.91×
Kentucky13,8320.92×
Oklahoma13,2961×
South Carolina13,0760.73×
Alabama12,4380.75×
Connecticut10,3300.86×
Utah9,8110.92×
Iowa8,4450.86×
Kansas8,1300.86×
Arkansas7,6220.77×
Hawaii7,5811.48×
Mississippi7,4790.76×
New Mexico7,1751.2×
Idaho6,3491.06×
Nebraska5,0450.84×
West Virginia4,4950.81×
Washington, District of Columbia4,3701.22×
New Hampshire3,9480.84×
Maine3,4640.81×
Rhode Island3,0970.81×
Montana3,0590.92×
Alaska2,5731.01×
Delaware2,5270.77×
South Dakota2,0780.75×
North Dakota2,0070.82×
Vermont1,7550.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Clerks audience
BrandAffinityCategory
Winona Ryder58.27×Movies & TV
Jack Nicholson30.19×Movies & TV
Dumb and Dumber37.69×Movies & TV
Toni Collette42.03×Movies & TV
Twin Peaks14.07×Movies & TV
Obsessed (2009 film)18.59×Movies & TV
Edward Norton24.4×Movies & TV
George Clooney12.63×Movies & TV
Kia Sportage24.38×Cars & Mobility
Molly Ringwald20×Movies & TV
Angela Lansbury25.43×Movies & TV
The Big Lebowski23.24×Movies & TV
Josh Duhamel15.63×Fashion & Accessoires
Julia Louis-Dreyfus18.14×Movies & TV
Kevin Smith27.36×Movies & TV
James McAvoy20×Movies & TV
Google Voice10.61×Technology & Electronics
Donnie Darko15.87×Movies & TV
Bill Murray13.6×Movies & TV
Nicolas Cage11.56×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Clerks audience
TraitClusterScore
Career OrientationPOWER1.6
Urban LifestyleOPEN1.59
ExtroversionTHRILL1.57
Social Media UsageJOY1.2
Early Adopter MentalityPOWER1.13
IndulgenceJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for Clerks
CountryShare
United States28.6%
India8.2%
Italy7.5%

See Clerks audiences in other countries

More Drama audiences in United States

Frequently asked questions

How many fans does Clerks have in United States?

Clerks has an estimated audience of 1,193,725 people in United States, concentrated in California and Texas.

What is the gender split and age of Clerks fans?

50.1% of Clerks fans are female, 49.9% are male, with an average age of 38.0 years.

Which brands do Clerks fans like most?

Clerks fans show strongest brand affinity for Winona Ryder (58.27×), Jack Nicholson (30.19×), and Dumb and Dumber (37.69×) over the country average.

Where do Clerks fans live in United States?

Clerks fans in United States are most concentrated in California (reach 298,602), Texas (reach 99,851), and Florida (reach 77,974). These three regions account for the largest share of the active audience.

What other brands do Clerks fans also like?

Beyond Clerks itself, the audience over-indexes on Jack Nicholson (30.19×), Dumb and Dumber (37.69×), Toni Collette (42.03×), and Twin Peaks (14.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Clerks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.