Clutch Audience in United States
Clutch has an estimated audience of 2,717,658 people in United States. 42.0% are female, 58.0% are male, average age 38.2. Top regions: California, Texas, New York. Top brand affinities: Israel, MK, Urban Outfitters, Combat sport, Figure painting (hobby).
The average Clutch fan in United States is 38.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Israel, MK, Urban Outfitters, with strongest over-indexing on Israel (5.28× the country average). Demographically, the Clutch audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Clutch fans
| Metric | Value |
|---|---|
| Female | 42.0% |
| Male | 58.0% |
| Average age | 38.2 |
| Estimated audience size | 2,717,658 |
Audience persona
The typical Clutch fan in United States is more male, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 396,976 | 1.33× |
| Texas | 337,657 | 1.45× |
| New York | 231,333 | 1.52× |
| Florida | 205,326 | 1.12× |
| North Carolina | 148,139 | 1.81× |
| Illinois | 105,774 | 1.17× |
| Georgia | 97,845 | 1.17× |
| Pennsylvania | 93,110 | 1.02× |
| Ohio | 88,831 | 1.06× |
| New Jersey | 81,156 | 1.17× |
| Michigan | 81,104 | 1.14× |
| Virginia | 75,522 | 1.14× |
| Washington | 74,465 | 1.37× |
| Arizona | 58,757 | 1.06× |
| South Carolina | 56,338 | 1.38× |
| Massachusetts | 55,451 | 1.04× |
| Maryland | 53,563 | 1.15× |
| Tennessee | 51,585 | 0.95× |
| Indiana | 44,911 | 0.9× |
| Alabama | 44,762 | 1.18× |
| Colorado | 40,703 | 0.95× |
| Missouri | 37,803 | 0.86× |
| Wisconsin | 35,590 | 0.87× |
| Minnesota | 35,069 | 0.9× |
| Louisiana | 33,050 | 0.94× |
| Oregon | 29,703 | 0.95× |
| Kentucky | 29,628 | 0.87× |
| Oklahoma | 29,221 | 0.97× |
| Connecticut | 27,429 | 1.01× |
| Nevada | 23,878 | 0.91× |
| Utah | 22,725 | 0.93× |
| Iowa | 22,049 | 0.98× |
| Kansas | 19,678 | 0.92× |
| Arkansas | 19,288 | 0.86× |
| Mississippi | 18,658 | 0.83× |
| Nebraska | 11,459 | 0.84× |
| West Virginia | 11,362 | 0.9× |
| New Mexico | 11,271 | 0.83× |
| Washington, District of Columbia | 10,610 | 1.3× |
| Idaho | 10,419 | 0.76× |
| Hawaii | 10,270 | 0.88× |
| New Hampshire | 9,115 | 0.85× |
| Maine | 7,953 | 0.82× |
| Rhode Island | 6,796 | 0.79× |
| Delaware | 6,400 | 0.85× |
| Montana | 5,064 | 0.67× |
| Alaska | 4,871 | 0.84× |
| South Dakota | 4,191 | 0.67× |
| North Dakota | 3,813 | 0.68× |
| Vermont | 3,710 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 5.28× | Travel & Leisure |
| MK | 4.92× | Music & Radio |
| Urban Outfitters | 2.18× | Shopping |
| Combat sport | 1.66× | Sports |
| Figure painting (hobby) | 5.59× | Arts & Culture |
| Home equity | 1.82× | Home & Garden |
| N1 road (South Africa) | 3.67× | Travel & Leisure |
| Jeep Wagoneer | 4.75× | Cars & Mobility |
| Cam Ward | 2.81× | Sports |
| Urban horticulture | 2.36× | Home & Garden |
| 3D printing | 1.65× | Technology & Electronics |
| Jeep Grand Cherokee (WJ) | 3.67× | Cars & Mobility |
| Eden Lake | 4.48× | Movies & TV |
| Staycation | 1.77× | Home & Garden |
| Home staging | 2.77× | Home & Garden |
| Hog Hunting | 1.79× | Sports |
| WESH | 2.54× | Movies & TV |
| Keith Stanfield | 3.35× | Movies & TV |
| Acoustic music | 2.25× | Music & Radio |
| ABC 7 Chicago | 2.09× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.57 |
| Need for Security | CONSERVATISM | 1.56 |
| Quality Awareness | PREMIUM | 1.42 |
| Extroversion | THRILL | 1.33 |
| Early Adopter Mentality | POWER | 1.25 |
| Sports Activity | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| United Kingdom | 5.8% |
| Japan | 5.2% |
See Clutch audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Clutch have in United States?
Clutch has an estimated audience of 2,717,658 people in United States, concentrated in California and Texas.
What is the gender split and age of Clutch fans?
42.0% of Clutch fans are female, 58.0% are male, with an average age of 38.2 years.
Which brands do Clutch fans like most?
Clutch fans show strongest brand affinity for Israel (5.28×), MK (4.92×), and Urban Outfitters (2.18×) over the country average.
Where do Clutch fans live in United States?
Clutch fans in United States are most concentrated in California (reach 396,976), Texas (reach 337,657), and New York (reach 231,333). These three regions account for the largest share of the active audience.
What other brands do Clutch fans also like?
Beyond Clutch itself, the audience over-indexes on MK (4.92×), Urban Outfitters (2.18×), Combat sport (1.66×), and Figure painting (hobby) (5.59×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Clutch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.