Coming out Audience in United States

Coming out logo

Coming out has an estimated audience of 2,649,780 people in United States. 63.1% are female, 36.9% are male, average age 39.4. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Guayas Province, Chromebook, Wok, Goop.

The average Coming out fan in United States is 39.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Guayas Province, Chromebook, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Coming out audience skews more female with an average age of 39.4, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Coming out fans

Demographic split for Coming out audience in United States
MetricValue
Female63.1%
Male36.9%
Average age39.4
Estimated audience size2,649,780

Audience persona

The typical Coming out fan in United States is more female, around 39.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Coming out in United States
RegionReachAffinity
California308,6611.06×
Texas238,7501.05×
Florida190,3591.06×
New York178,2291.2×
Georgia102,8131.26×
Illinois97,7171.11×
Pennsylvania94,4081.06×
Ohio94,2921.16×
North Carolina93,3161.17×
Michigan81,7291.18×
New Jersey72,0841.07×
Virginia70,1531.09×
Tennessee57,4671.08×
Indiana57,3461.18×
Washington54,6571.03×
Massachusetts51,9581×
Maryland51,8591.14×
Missouri47,6041.11×
Arizona46,5080.86×
South Carolina45,9451.15×
Alabama40,9551.11×
Louisiana40,5871.19×
Kentucky39,3591.18×
Colorado35,7970.86×
Wisconsin34,6100.87×
Oregon32,0151.05×
Oklahoma31,3281.06×
Minnesota31,1620.82×
Connecticut31,1251.17×
Mississippi29,9211.37×
Arkansas26,5811.22×
Nevada23,3080.91×
Utah21,8790.92×
Kansas19,0130.91×
Iowa16,1060.74×
West Virginia13,6171.1×
New Mexico11,4380.86×
Nebraska11,2420.85×
Idaho11,1130.84×
Hawaii9,2190.81×
Maine8,0580.85×
Washington, District of Columbia7,6570.96×
New Hampshire7,5670.72×
Rhode Island7,5590.9×
Delaware6,7690.93×
Montana5,5100.75×
South Dakota5,1660.84×
Alaska5,0560.89×
North Dakota4,2360.78×
Vermont3,4690.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coming out audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Guayas Province54.58×Travel & Leisure
Chromebook8.99×Technology & Electronics
Wok8.51×Food & Beverages
Goop6.66×Internet & Social Media
Monogram4.18×Home & Garden
Governor of Michigan7.66×Politics & Society
Gloria8.72×Music & Radio
headspace9.37×Health
Johns Hopkins School of Nursing13.11×Business & Career
Hocus Pocus4.49×Movies & TV
Étouffée23.09×Food & Beverages
Grace Slick8.12×Music & Radio
Personalised Gifts3.91×Home & Garden
Whataburger1.57×Food & Beverages
The Fillmore11.27×Music & Radio
Home staging4.32×Home & Garden
Parral, Chihuahua12.27×Travel & Leisure
Jingoism1.77×Politics & Society
Ira Glass14×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coming out audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.36
Community OrientationOPEN1.2
ExtroversionTHRILL1.17
TraditionCONSERVATISM1.17
Urban LifestyleOPEN1.16
Family OrientationCONSERVATISM1.15

Worldwide distribution

Worldwide audience distribution share by country for Coming out
CountryShare
United States30.8%
Italy12.0%
France8.7%

See Coming out audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Coming out have in United States?

Coming out has an estimated audience of 2,649,780 people in United States, concentrated in California and Texas.

What is the gender split and age of Coming out fans?

63.1% of Coming out fans are female, 36.9% are male, with an average age of 39.4 years.

Which brands do Coming out fans like most?

Coming out fans show strongest brand affinity for Keene, New Hampshire (675×), Guayas Province (54.58×), and Chromebook (8.99×) over the country average.

Where do Coming out fans live in United States?

Coming out fans in United States are most concentrated in California (reach 308,661), Texas (reach 238,750), and Florida (reach 190,359). These three regions account for the largest share of the active audience.

What other brands do Coming out fans also like?

Beyond Coming out itself, the audience over-indexes on Guayas Province (54.58×), Chromebook (8.99×), Wok (8.51×), and Goop (6.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Coming out. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.