Rascasse Audience Intelligence

Common (rapper) Audience in United States

A data profile of the people who buy, follow and care about Common (rapper) in United States — modelled from more than twelve digital signal sources. Common (rapper) has an estimated audience of 1,788,680 people in United States.

#97among Hip hop in United States#2954among Person in United States#1795in Music & Radio

The average Common (rapper) fan in United States is 38.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include America Ferrera, Forest Whitaker, Terrence Howard, with strongest over-indexing on America Ferrera (22.56× the country average).

Demographically, the Common (rapper) audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Common (rapper) fan in United States is more female, around 38.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for America Ferrera.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Common (rapper) profile in United States.

Audience size
1.8M
in United States
Gender
56.1%♀
43.9% male
Age
38.8
average years
Country rank
#15540
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Common (rapper) fans

56.1% are female, 43.9% are male, average age 38.8.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Common (rapper) audience in United States
MetricValue
Female56.1%
Male43.9%
Average age38.8
Estimated audience size1,788,680
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Common (rapper) audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3920%
40-4921%
50+18%
Fig. 04

Worldwide distribution

22.0%

of the worldwide Common (rapper) audience comes from United States.

Worldwide audience distribution share by country for Common (rapper)
CountryShare
Japan28.7%
United States22.0%
India8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Common (rapper) audience in United States is strongest.

Fig. 05

Top regions by affinity

Common (rapper) fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~80K1.53×
02Maryland~50K1.49×
03Alabama~40K1.46×
04Washington, District of Columbia~8K1.43×
05Illinois~80K1.41×
06Mississippi~20K1.33×
07North Carolina~70K1.28×
08Louisiana~30K1.24×
09Michigan~60K1.22×
10Virginia~50K1.22×
11South Carolina~30K1.18×
12New York~100K1.17×
13Arizona~40K1.17×
14Delaware~6K1.15×
15New Jersey~50K1.13×
16Florida~100K1.11×
17Texas~200K1.07×
18California~200K1.04×
19Tennessee~40K1.02×
20Connecticut~20K1.00×
21Pennsylvania~60K0.99×
22Massachusetts~30K0.99×
23New Mexico~9K0.99×
24Ohio~50K0.98×
25Indiana~30K0.98×
26Arkansas~10K0.98×
27Washington~30K0.96×
28Missouri~30K0.95×
29Rhode Island~5K0.94×
30Alaska~4K0.94×
31Oklahoma~20K0.92×
32Colorado~20K0.90×
33Kentucky~20K0.90×
34Nevada~20K0.90×
35New Hampshire~6K0.90×
36Oregon~20K0.89×
37Minnesota~20K0.87×
38Kansas~10K0.86×
39Wisconsin~20K0.84×
40Hawaii~6K0.84×
41Maine~5K0.84×
42Nebraska~7K0.78×
43West Virginia~6K0.78×
44Vermont~2K0.77×
45Iowa~10K0.76×
46Idaho~7K0.76×
47Utah~10K0.74×
48Montana~4K0.73×
49South Dakota~3K0.70×
50North Dakota~3K0.70×
Fig. 06

Affinity by region

Affinity by region — Common (rapper), United States
0.70×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Common (rapper) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Common (rapper) audience
#·InterestCategoryAffinity×
01Ugly BettyMovies & TV32.59×
02Forest WhitakerMovies & TV26.00×
03Terrence HowardMovies & TV25.50×
04America FerreraMovies & TV22.56×
05The EqualizerMovies & TV19.55×
06Wilmer ValderramaMovies & TV17.04×
07Don CheadleMovies & TV16.51×
08Paul GeorgeSports15.32×
09Black Panther (film)Movies & TV14.69×
10Angela BassettMovies & TV14.10×
11Michael SheenMovies & TV13.70×
12Kawhi LeonardSports11.54×
13Laurence FishburneMovies & TV10.88×
14Gabrielle UnionMovies & TV10.31×
15Queen LatifahMusic & Radio10.08×
16Black Mirror (TV series)Movies & TV9.59×
17Kerry WashingtonMovies & TV9.50×
18Whitney HoustonMusic & Radio7.48×
19Lindsay LohanMovies & TV6.27×
20Hailee SteinfeldMovies & TV5.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Common (rapper) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Common (rapper) audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.34×
Career OrientationPOWER1.26×
Convenience OrientationPREMIUM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Common (rapper) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.66×
DIY MentalityTHRILL0.73×
Design AffinityPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Common (rapper) have in United States?

Common (rapper) has an estimated audience of 1,788,680 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Common (rapper) fans?

56.1% of Common (rapper) fans are female, 43.9% are male, with an average age of 38.8 years.

03

Which brands do Common (rapper) fans like most?

Common (rapper) fans show strongest brand affinity for America Ferrera (22.56×), Forest Whitaker (26×), and Terrence Howard (25.5×) over the country average.

04

Where do Common (rapper) fans live in United States?

Common (rapper) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Common (rapper) fans also like?

Beyond Common (rapper) itself, the audience over-indexes on Forest Whitaker (26×), Terrence Howard (25.5×), Ugly Betty (32.59×), and Black Panther (film) (14.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in United States

See Common (rapper) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Common (rapper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →