Common (rapper) Audience in United States

Common (rapper) logo

Common (rapper) has an estimated audience of 1,759,787 people in United States. 56.1% are female, 43.9% are male, average age 38.8. Top regions: California, Texas, Florida. Top brand affinities: Goop, Personality, Grinch, Wok, Nia Jax.

The average Common (rapper) fan in United States is 38.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Personality, Grinch, with strongest over-indexing on Goop (16.21× the country average). Demographically, the Common (rapper) audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Common (rapper) fans

Demographic split for Common (rapper) audience in United States
MetricValue
Female56.1%
Male43.9%
Average age38.8
Estimated audience size1,759,787

Audience persona

The typical Common (rapper) fan in United States is more female, around 38.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Common (rapper) in United States
RegionReachAffinity
California213,7061.1×
Texas170,9391.13×
Florida137,1881.15×
New York121,8761.24×
Illinois86,6791.48×
Georgia85,3231.57×
North Carolina69,3061.31×
Pennsylvania59,2211×
Michigan57,0821.24×
Ohio54,7141.01×
Virginia54,1681.26×
New Jersey51,5601.15×
Maryland46,2991.53×
Arizona42,5031.18×
Tennessee36,9161.05×
Alabama35,5681.45×
Massachusetts35,4141.02×
Washington34,6090.98×
Indiana32,0251×
South Carolina31,6771.2×
Missouri27,1130.96×
Louisiana26,4391.17×
Colorado26,1280.94×
Minnesota22,3800.89×
Wisconsin21,5010.81×
Kentucky19,2510.87×
Mississippi18,5281.28×
Oregon18,4740.92×
Oklahoma18,3520.94×
Connecticut17,2980.98×
Nevada15,5390.91×
Arkansas13,8300.95×
Kansas11,8170.85×
Utah11,3350.72×
Iowa10,7140.74×
New Mexico8,5800.97×
Washington, District of Columbia7,7721.47×
Nebraska6,7860.77×
Idaho6,5180.74×
Hawaii6,0970.81×
New Hampshire6,0570.87×
West Virginia5,9300.72×
Delaware5,5161.14×
Rhode Island5,0590.9×
Maine5,0130.8×
Montana3,3070.68×
Alaska3,1830.85×
South Dakota2,2790.56×
North Dakota2,1960.61×
Vermont2,0940.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Common (rapper) audience
BrandAffinityCategory
Goop16.21×Internet & Social Media
Personality18.31×Business & Career
Grinch7.13×Movies & TV
Wok11.48×Food & Beverages
Nia Jax14.17×Sports
Google Home9.17×Technology & Electronics
Elsword22.5×Games
No Escape (1994 film)15.31×Movies & TV
Mathcore8.96×Music & Radio
Vocal harmony4.91×Music & Radio
Whataburger1.89×Food & Beverages
Guitarist (magazine)11.99×Music & Radio
La Jolla8.97×Travel & Leisure
Governor of Michigan7.1×Politics & Society
Fairy godmother6.94×Literature
REC TEC Grills17.53×Sports
John Havlicek14.38×Sports
Harlow10.52×Travel & Leisure
Grace Slick7.77×Music & Radio
Cryptic crossword13.38×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Common (rapper) audience
TraitClusterScore
Luxury OrientationPREMIUM2.88
Risk AppetiteTHRILL1.82
ExtroversionTHRILL1.43
Urban LifestyleOPEN1.33
Early Adopter MentalityPOWER1.23
Convenience OrientationPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Common (rapper)
CountryShare
Japan28.8%
United States22.2%
India8.4%

See Common (rapper) audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Common (rapper) have in United States?

Common (rapper) has an estimated audience of 1,759,787 people in United States, concentrated in California and Texas.

What is the gender split and age of Common (rapper) fans?

56.1% of Common (rapper) fans are female, 43.9% are male, with an average age of 38.8 years.

Which brands do Common (rapper) fans like most?

Common (rapper) fans show strongest brand affinity for Goop (16.21×), Personality (18.31×), and Grinch (7.13×) over the country average.

Where do Common (rapper) fans live in United States?

Common (rapper) fans in United States are most concentrated in California (reach 213,706), Texas (reach 170,939), and Florida (reach 137,188). These three regions account for the largest share of the active audience.

What other brands do Common (rapper) fans also like?

Beyond Common (rapper) itself, the audience over-indexes on Personality (18.31×), Grinch (7.13×), Wok (11.48×), and Nia Jax (14.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Common (rapper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.