Cool (aesthetic) Audience in United States

Cool (aesthetic) logo

Cool (aesthetic) has an estimated audience of 1,345,327 people in United States. 54.9% are female, 45.1% are male, average age 36.9. Top regions: Texas, Florida, California. Top brand affinities: Keene, New Hampshire, Vocal harmony, Governor of Michigan, Goop, Wok.

The average Cool (aesthetic) fan in United States is 36.9 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Keene, New Hampshire, Vocal harmony, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Cool (aesthetic) audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Cool (aesthetic) fans

Demographic split for Cool (aesthetic) audience in United States
MetricValue
Female54.9%
Male45.1%
Average age36.9
Estimated audience size1,345,327

Audience persona

The typical Cool (aesthetic) fan in United States is balanced, around 36.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Cool (aesthetic) in United States
RegionReachAffinity
Texas186,2731.61×
Florida177,6621.95×
California164,6811.11×
New York82,8851.1×
Georgia49,8011.2×
North Carolina45,8941.13×
Pennsylvania45,6451.01×
Illinois42,2190.94×
Ohio37,8550.91×
Virginia35,5921.09×
Arizona34,9681.27×
Michigan31,1210.88×
Tennessee30,8451.14×
Indiana29,6781.21×
New Jersey29,2270.85×
Washington27,4811.02×
Louisiana24,2451.4×
Missouri21,5370.99×
Colorado19,7640.93×
Maryland19,4870.84×
Massachusetts19,3300.73×
Kentucky18,7421.11×
Oklahoma18,2241.22×
Minnesota17,8920.93×
Alabama17,7070.94×
South Carolina16,6670.82×
Wisconsin15,3310.76×
Nevada15,3081.18×
Utah15,0231.25×
Oregon14,0190.91×
Mississippi13,3201.2×
Kansas10,3640.98×
Connecticut9,8350.73×
Arkansas9,8020.88×
Iowa8,3820.76×
New Mexico8,0751.2×
West Virginia8,0261.28×
Idaho6,5560.97×
Nebraska6,0780.9×
Washington, District of Columbia4,8601.2×
Hawaii4,5830.79×
New Hampshire4,1810.79×
Maine3,9170.81×
South Dakota3,4271.1×
Montana2,9220.78×
Rhode Island2,7550.64×
Delaware2,4740.67×
North Dakota2,4610.89×
Alaska2,2290.77×
Vermont1,3010.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cool (aesthetic) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Vocal harmony11.76×Music & Radio
Governor of Michigan18.96×Politics & Society
Goop10.72×Internet & Social Media
Wok11.75×Food & Beverages
Hipster15.08×Politics & Society
No Escape (1994 film)17.68×Movies & TV
Google Home9.84×Technology & Electronics
Cherish (group)15.05×Music & Radio
Grace Slick10.52×Music & Radio
Fairy godmother8.86×Literature
headspace10.2×Health
Hardik Pandya15.5×Sports
Vickie Guerrero15.3×Business & Career
Harlow10.55×Travel & Leisure
El Paso County, Colorado10.99×Travel & Leisure
Gift registry11.07×Kids & Family
Mathcore6.6×Music & Radio
Preta Gil17.11×Music & Radio
Jingoism1.68×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cool (aesthetic) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.87
Community OrientationOPEN1.49
Pet OwnershipJOY1.42
TraditionCONSERVATISM1.29
SustainabilityBALANCE1.21
IndividualismJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Cool (aesthetic)
CountryShare
United States29.2%
Japan7.9%
Indonesia3.7%

See Cool (aesthetic) audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Cool (aesthetic) have in United States?

Cool (aesthetic) has an estimated audience of 1,345,327 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Cool (aesthetic) fans?

54.9% of Cool (aesthetic) fans are female, 45.1% are male, with an average age of 36.9 years.

Which brands do Cool (aesthetic) fans like most?

Cool (aesthetic) fans show strongest brand affinity for Keene, New Hampshire (675×), Vocal harmony (11.76×), and Governor of Michigan (18.96×) over the country average.

Where do Cool (aesthetic) fans live in United States?

Cool (aesthetic) fans in United States are most concentrated in Texas (reach 186,273), Florida (reach 177,662), and California (reach 164,681). These three regions account for the largest share of the active audience.

What other brands do Cool (aesthetic) fans also like?

Beyond Cool (aesthetic) itself, the audience over-indexes on Vocal harmony (11.76×), Governor of Michigan (18.96×), Goop (10.72×), and Wok (11.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cool (aesthetic). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.