Cooler Audience in United States

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Cooler has an estimated audience of 2,602,207 people in United States. 41.6% are female, 58.4% are male, average age 38.6. Top regions: California, Texas, Florida. Top brand affinities: Nebraska, MK, N1 road (South Africa), ABC 7 Chicago, WESH.

The average Cooler fan in United States is 38.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nebraska, MK, N1 road (South Africa), with strongest over-indexing on Nebraska (1.94× the country average). Demographically, the Cooler audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Cooler fans

Demographic split for Cooler audience in United States
MetricValue
Female41.6%
Male58.4%
Average age38.6
Estimated audience size2,602,207

Audience persona

The typical Cooler fan in United States is more male, around 38.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Nebraska.

Top regions in United States

Top regions ranked by reach for Cooler in United States
RegionReachAffinity
California355,5711.24×
Texas288,6171.29×
Florida220,0921.25×
New York140,4740.97×
Georgia101,3701.26×
Illinois92,7611.07×
North Carolina89,1721.14×
Pennsylvania85,8300.98×
Ohio73,9980.92×
Michigan71,3971.05×
New Jersey66,5511.01×
Virginia66,3531.05×
Arizona58,5461.1×
Washington57,9071.11×
Tennessee56,3921.08×
Maryland50,7441.13×
Massachusetts49,5090.97×
Indiana48,5111.02×
Alabama46,2141.27×
South Carolina45,2311.16×
Missouri41,0700.98×
Wisconsin40,2241.03×
Colorado38,6110.94×
Minnesota35,1780.94×
Kentucky34,4171.05×
Oregon33,1321.11×
Nevada27,8621.11×
Oklahoma26,7740.93×
Louisiana26,6660.79×
Kansas25,2031.23×
Connecticut24,8130.95×
Utah23,5741.01×
Mississippi23,2581.08×
Arkansas21,1720.99×
Iowa19,8410.93×
Idaho12,7830.98×
Hawaii12,4511.11×
Nebraska12,4290.95×
New Mexico11,9180.91×
West Virginia11,8430.98×
New Hampshire8,5980.84×
Maine8,0700.87×
Rhode Island7,4540.9×
Delaware6,7860.95×
Washington, District of Columbia6,2560.8×
Montana6,1170.85×
South Dakota4,7240.79×
Alaska4,5990.83×
North Dakota4,3250.81×
Vermont3,1370.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cooler audience
BrandAffinityCategory
Nebraska1.94×Travel & Leisure
MK1.88×Music & Radio
N1 road (South Africa)1.79×Travel & Leisure
ABC 7 Chicago1.82×Movies & TV
WESH2.06×Movies & TV
Women's empowerment1.77×Politics & Society
Janitor2.69×Home & Garden
Northrop Grumman2.14×Business & Career
nbc chicago1.53×Movies & TV
County council1.51×Politics & Society
WFTV1.59×Movies & TV
Eden Lake1.88×Movies & TV
WSVN1.52×Movies & TV
Elmira College2.15×Business & Career
Diane Sawyer1.88×Movies & TV
Voltron: Legendary Defender3.35×Movies & TV
Irrigation sprinkler2.01×Home & Garden
Grover Cleveland1.73×Politics & Society
Tech News1.82×Technology & Electronics
Better Off Dead (film)2.16×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cooler audience
TraitClusterScore
Convenience OrientationPREMIUM1.23
IndulgenceJOY1.19
DIY MentalityTHRILL1.19
IndividualismJOY1.18
ExtroversionTHRILL1.15
Luxury OrientationPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Cooler
CountryShare
United States60.2%
Bulgaria3.0%
United Kingdom2.8%

See Cooler audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Cooler have in United States?

Cooler has an estimated audience of 2,602,207 people in United States, concentrated in California and Texas.

What is the gender split and age of Cooler fans?

41.6% of Cooler fans are female, 58.4% are male, with an average age of 38.6 years.

Which brands do Cooler fans like most?

Cooler fans show strongest brand affinity for Nebraska (1.94×), MK (1.88×), and N1 road (South Africa) (1.79×) over the country average.

Where do Cooler fans live in United States?

Cooler fans in United States are most concentrated in California (reach 355,571), Texas (reach 288,617), and Florida (reach 220,092). These three regions account for the largest share of the active audience.

What other brands do Cooler fans also like?

Beyond Cooler itself, the audience over-indexes on MK (1.88×), N1 road (South Africa) (1.79×), ABC 7 Chicago (1.82×), and WESH (2.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cooler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.