Cougar Town Audience in United States

Cougar Town logo

Cougar Town has an estimated audience of 478,408 people in United States. 65.3% are female, 34.7% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Transformers: Animated, Fox Searchlight Pictures, Lizzy Caplan, Covert Affairs, Revenge (TV series).

The average Cougar Town fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Transformers: Animated, Fox Searchlight Pictures, Lizzy Caplan, with strongest over-indexing on Transformers: Animated (93.17× the country average). Demographically, the Cougar Town audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Cougar Town fans

Demographic split for Cougar Town audience in United States
MetricValue
Female65.3%
Male34.7%
Average age42.2
Estimated audience size478,408

Audience persona

The typical Cougar Town fan in United States is more female, around 42.2 years old, with strong Extroversion tendencies and a notable affinity for Transformers: Animated.

Top regions in United States

Top regions ranked by reach for Cougar Town in United States
RegionReachAffinity
California53,0751.01×
Texas37,0070.9×
Florida31,5990.98×
New York25,9700.97×
Illinois17,2081.08×
Ohio16,1621.1×
Pennsylvania16,0671×
North Carolina13,8320.96×
Michigan13,6841.09×
Georgia12,8450.87×
Virginia11,3040.97×
Washington11,0991.16×
New Jersey10,7300.88×
Arizona10,5821.08×
Massachusetts10,5241.12×
Indiana9,4371.08×
Tennessee9,3960.98×
Colorado9,1961.22×
Missouri8,8031.14×
Wisconsin8,3641.16×
Minnesota8,2241.2×
Maryland7,3300.89×
Oregon7,2161.32×
South Carolina6,6680.93×
Kentucky6,4331.07×
Oklahoma5,7981.09×
Alabama5,5060.82×
Utah4,8631.14×
Louisiana4,7910.78×
Connecticut4,4940.94×
Kansas4,2511.13×
Iowa3,9611×
Nevada3,7780.82×
Arkansas3,6270.92×
Idaho2,7651.15×
Mississippi2,5910.66×
New Mexico2,4441.02×
Nebraska2,4301.01×
New Hampshire2,3121.23×
Maine1,9051.11×
West Virginia1,8650.84×
Montana1,5631.18×
Rhode Island1,4840.97×
Hawaii1,3740.67×
Washington, District of Columbia1,3470.94×
Delaware1,0850.82×
Vermont9911.18×
South Dakota9110.82×
North Dakota8730.89×
Alaska8710.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cougar Town audience
BrandAffinityCategory
Transformers: Animated93.17×Movies & TV
Fox Searchlight Pictures74.9×Movies & TV
Lizzy Caplan8.06×Movies & TV
Covert Affairs16.98×Movies & TV
Revenge (TV series)3.64×Movies & TV
Charlie Hunnam2.12×Movies & TV
Cocktail (1988 film)3.98×Movies & TV
Eyes Wide Shut3.08×Movies & TV
Napoleon Dynamite2.51×Movies & TV
Awkward (TV series)2.41×Movies & TV
50 First Dates3.83×Movies & TV
Castle (TV series)3.52×Movies & TV
30 Rock3.94×Movies & TV
Steel Magnolias3.99×Movies & TV
Matthew Gray Gubler3.61×Fashion & Accessoires
The Notebook (2004 film)2.15×Movies & TV
Mike & Molly5.42×Movies & TV
Ghosts of Girlfriends Past10.72×Movies & TV
Love Actually2.49×Movies & TV
Chuck (TV series)3.28×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cougar Town audience
TraitClusterScore
ExtroversionTHRILL1.48
Community OrientationOPEN1.22
Social Media UsageJOY1.22
CreativityOPEN1.14
Price SensitivityPREMIUM1.14
TraditionCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for Cougar Town
CountryShare
United States41.3%
Germany6.5%
United Kingdom5.9%

See Cougar Town audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Cougar Town have in United States?

Cougar Town has an estimated audience of 478,408 people in United States, concentrated in California and Texas.

What is the gender split and age of Cougar Town fans?

65.3% of Cougar Town fans are female, 34.7% are male, with an average age of 42.2 years.

Which brands do Cougar Town fans like most?

Cougar Town fans show strongest brand affinity for Transformers: Animated (93.17×), Fox Searchlight Pictures (74.9×), and Lizzy Caplan (8.06×) over the country average.

Where do Cougar Town fans live in United States?

Cougar Town fans in United States are most concentrated in California (reach 53,075), Texas (reach 37,007), and Florida (reach 31,599). These three regions account for the largest share of the active audience.

What other brands do Cougar Town fans also like?

Beyond Cougar Town itself, the audience over-indexes on Fox Searchlight Pictures (74.9×), Lizzy Caplan (8.06×), Covert Affairs (16.98×), and Revenge (TV series) (3.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cougar Town. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.