Rascasse Audience Intelligence

Cougar Town Audience in United States

A data profile of the people who buy, follow and care about Cougar Town in United States — modelled from more than twelve digital signal sources. Cougar Town has an estimated audience of 509,196 people in United States.

#698among TV series in United States#3182among Movie / TV Show / Series in United States#6747in Movies & TV

The average Cougar Town fan in United States is 42.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Transformers: Animated, Fox Searchlight Pictures, Lizzy Caplan, with strongest over-indexing on Transformers: Animated (93.17× the country average).

Demographically, the Cougar Town audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cougar Town fan in United States is more female, around 42.2 years old, with strong Tradition tendencies and a notable affinity for Transformers: Animated.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cougar Town profile in United States.

Audience size
509K
in United States
Gender
65.3%♀
34.7% male
Age
42.2
average years
Country rank
#36276
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cougar Town viewers

65.3% are female, 34.7% are male, average age 42.2.

Fig. 02

Gender split

65.3%
Female
34.7%
Male
Demographic split for Cougar Town audience in United States
MetricValue
Female65.3%
Male34.7%
Average age42.2
Estimated audience size509,196
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Cougar Town audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3921%
40-4928%
50+23%
Fig. 04

Worldwide distribution

42.7%

of the worldwide Cougar Town audience comes from United States.

Worldwide audience distribution share by country for Cougar Town
CountryShare
United States42.7%
Germany6.5%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cougar Town audience in United States is strongest.

Fig. 05

Top regions by affinity

Cougar Town fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~7K1.23×
02Idaho~3K1.17×
03Minnesota~8K1.16×
04New Hampshire~2K1.16×
05Missouri~9K1.14×
06Colorado~9K1.14×
07Maine~2K1.14×
08Montana~2K1.14×
09Wisconsin~8K1.13×
10Kentucky~7K1.13×
11Ohio~20K1.10×
12Washington~10K1.10×
13Kansas~4K1.10×
14Vermont<1K1.10×
15Michigan~10K1.09×
16Utah~5K1.09×
17New Mexico~3K1.07×
18Massachusetts~10K1.05×
19Indiana~9K1.05×
20Oklahoma~6K1.05×
21Iowa~4K1.04×
22Nebraska~2K1.04×
23Illinois~20K1.03×
24Arizona~10K1.02×
25Rhode Island~2K1.01×
26Arkansas~4K1.00×
27Pennsylvania~20K0.99×
28Tennessee~10K0.99×
29Connecticut~5K0.98×
30North Dakota<1K0.98×
31West Virginia~2K0.97×
32South Dakota~1K0.96×
33Alaska<1K0.96×
34South Carolina~7K0.94×
35California~50K0.92×
36North Carolina~10K0.92×
37Virginia~10K0.92×
38Washington, District of Columbia~1K0.92×
39Florida~30K0.91×
40Maryland~7K0.90×
41Delaware~1K0.90×
42New York~20K0.89×
43Alabama~6K0.89×
44New Jersey~10K0.86×
45Texas~40K0.85×
46Georgia~10K0.84×
47Nevada~4K0.84×
48Mississippi~3K0.83×
49Louisiana~5K0.82×
50Hawaii~2K0.77×
Fig. 06

Affinity by region

Affinity by region — Cougar Town, United States
0.77×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cougar Town audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cougar Town audience
#·InterestCategoryAffinity×
01Transformers: AnimatedMovies & TV93.17×
02Fox Searchlight PicturesMovies & TV74.90×
03Covert AffairsMovies & TV16.98×
04Ghosts of Girlfriends PastMovies & TV10.72×
05Lizzy CaplanMovies & TV8.06×
06Mike & MollyMovies & TV5.42×
07New GirlMovies & TV4.07×
08Steel MagnoliasMovies & TV3.99×
09Cocktail (1988 film)Movies & TV3.98×
1030 RockMovies & TV3.94×
11The MentalistMovies & TV3.87×
1250 First DatesMovies & TV3.83×
13Revenge (TV series)Movies & TV3.64×
14Matthew Gray GublerFashion & Accessoires3.61×
15Castle (TV series)Movies & TV3.52×
16Eyes Wide ShutMovies & TV3.08×
17Napoleon DynamiteMovies & TV2.51×
18Awkward (TV series)Movies & TV2.41×
19The Notebook (2004 film)Movies & TV2.15×
20Charlie HunnamMovies & TV2.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cougar Town audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cougar Town audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM0.28×
SpiritualityBALANCE0.27×
Design AffinityPREMIUM0.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cougar Town audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.13×
Urban LifestyleOPEN0.15×
Career OrientationPOWER0.15×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cougar Town have in United States?

Cougar Town has an estimated audience of 509,196 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cougar Town viewers?

65.3% of Cougar Town fans are female, 34.7% are male, with an average age of 42.2 years.

03

Which brands do Cougar Town fans like most?

Cougar Town fans show strongest brand affinity for Transformers: Animated (93.17×), Fox Searchlight Pictures (74.9×), and Lizzy Caplan (8.06×) over the country average.

04

Where do Cougar Town fans live in United States?

Cougar Town fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Cougar Town fans also like?

Beyond Cougar Town itself, the audience over-indexes on Fox Searchlight Pictures (74.9×), Lizzy Caplan (8.06×), Covert Affairs (16.98×), and New Girl (4.07×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cougar Town. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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