Rascasse Audience Intelligence

Crunk Audience in United States

A data profile of the people who buy, follow and care about Crunk in United States — modelled from more than twelve digital signal sources. Crunk has an estimated audience of 1,354,125 people in United States.

#290among Musical genre in United States#7653among Topic in United States#2333in Music & Radio

The average Crunk fan in United States is 32.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dove Cameron, Master P, Whataburger, with strongest over-indexing on Dove Cameron (54.54× the country average).

Demographically, the Crunk audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Crunk fan in United States is more female, around 32.9 years old, with strong Indulgence tendencies and a notable affinity for Dove Cameron.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crunk profile in United States.

Audience size
1.4M
in United States
Gender
55.8%♀
44.2% male
Age
32.9
average years
Country rank
#19124
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Crunk fans

55.8% are female, 44.2% are male, average age 32.9.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Crunk audience in United States
MetricValue
Female55.8%
Male44.2%
Average age32.9
Estimated audience size1,354,125
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Crunk audience in United States
Age bracketShare%
16-1930%
20-2927%
30-3923%
40-4914%
50+6%
Fig. 04

Worldwide distribution

74.0%

of the worldwide Crunk audience comes from United States.

Worldwide audience distribution share by country for Crunk
CountryShare
United States74.0%
Mexico6.6%
United Kingdom2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crunk audience in United States is strongest.

Fig. 05

Top regions by affinity

Crunk fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~30K1.25×
02Oregon~20K1.18×
03Washington~30K1.16×
04North Carolina~50K1.12×
05Vermont~3K1.11×
06Maine~5K1.10×
07California~200K1.08×
08Connecticut~10K1.08×
09Massachusetts~30K1.07×
10Alaska~3K1.06×
11Virginia~30K1.05×
12Hawaii~6K1.05×
13New Hampshire~6K1.04×
14Wisconsin~20K1.03×
15Indiana~30K1.02×
16Minnesota~20K1.02×
17Iowa~10K1.02×
18Georgia~40K1.01×
19Arizona~30K1.01×
20Idaho~7K1.01×
21Rhode Island~4K1.01×
22Kentucky~20K1.00×
23Utah~10K1.00×
24Arkansas~10K1.00×
25Montana~4K1.00×
26Colorado~20K0.99×
27Kansas~10K0.99×
28Nebraska~7K0.99×
29North Dakota~3K0.99×
30Illinois~40K0.98×
31Ohio~40K0.98×
32Maryland~20K0.98×
33Missouri~20K0.98×
34South Carolina~20K0.98×
35Alabama~20K0.98×
36Michigan~30K0.97×
37Oklahoma~10K0.97×
38New Mexico~7K0.97×
39West Virginia~6K0.97×
40Nevada~10K0.96×
41Washington, District of Columbia~4K0.96×
42Pennsylvania~40K0.95×
43Louisiana~20K0.94×
44Mississippi~10K0.94×
45South Dakota~3K0.94×
46Delaware~3K0.90×
47Texas~100K0.89×
48New York~70K0.89×
49Florida~80K0.87×
50New Jersey~30K0.83×
Fig. 06

Affinity by region

Affinity by region — Crunk, United States
0.83×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Crunk audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Crunk audience
#·InterestCategoryAffinity×
01Dove CameronMovies & TV54.54×
02Master PMusic & Radio47.04×
03GunnaMusic & Radio30.45×
04Kelly RowlandMusic & Radio28.05×
05Cameron BoyceMovies & TV13.51×
06Thandie NewtonMovies & TV13.51×
07Christina MilianMusic & Radio13.51×
08Ross LynchMovies & TV13.51×
09Debby RyanMovies & TV10.29×
10WhataburgerFood & Beverages9.51×
11Avan JogiaMovies & TV9.39×
12Teyana TaylorMovies & TV5.91×
13Internet celebrityInternet & Social Media5.27×
14British hip hopMusic & Radio4.91×
15Chicano rapMusic & Radio3.59×
16TMZInternet & Social Media3.19×
17Las VegasTravel & Leisure2.80×
18Stand-up comedyMovies & TV2.62×
19Pizza HutFood & Beverages2.55×
20Instant messagingInternet & Social Media2.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Crunk audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Crunk audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.56×
Convenience OrientationPREMIUM1.51×
ExtroversionTHRILL1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Crunk audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.55×
DIY MentalityTHRILL0.62×
CreativityOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Crunk have in United States?

Crunk has an estimated audience of 1,354,125 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Crunk fans?

55.8% of Crunk fans are female, 44.2% are male, with an average age of 32.9 years.

03

Which brands do Crunk fans like most?

Crunk fans show strongest brand affinity for Dove Cameron (54.54×), Master P (47.04×), and Whataburger (9.51×) over the country average.

04

Where do Crunk fans live in United States?

Crunk fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Crunk fans also like?

Beyond Crunk itself, the audience over-indexes on Master P (47.04×), Whataburger (9.51×), Kelly Rowland (28.05×), and Gunna (30.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Crunk audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Crunk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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