Curve Audience in United States

Curve logo

Curve has an estimated audience of 1,968,928 people in United States. 86.6% are female, 13.4% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Harlow, Governor of Michigan, Goop, No Escape (1994 film), The Devil's Rejects.

The average Curve fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Harlow, Governor of Michigan, Goop, with strongest over-indexing on Harlow (22.96× the country average). Demographically, the Curve audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Curve fans

Demographic split for Curve audience in United States
MetricValue
Female86.6%
Male13.4%
Average age39.2
Estimated audience size1,968,928

Audience persona

The typical Curve fan in United States is more female, around 39.2 years old, with strong Quality Awareness tendencies and a notable affinity for Harlow.

Top regions in United States

Top regions ranked by reach for Curve in United States
RegionReachAffinity
California320,6171.48×
Texas209,3481.24×
Florida164,9361.24×
New York121,7621.11×
Illinois81,3041.24×
Arizona74,9731.86×
Georgia71,9881.19×
Pennsylvania69,8291.05×
North Carolina64,9371.1×
Ohio62,1371.02×
Michigan50,2430.98×
Virginia48,7871.02×
New Jersey46,5880.93×
Washington43,3571.1×
Indiana41,6281.16×
Tennessee40,9091.04×
Wisconsin39,3441.33×
Missouri38,5911.22×
Massachusetts33,2740.86×
Maryland32,7450.97×
South Carolina31,7161.07×
Colorado28,9680.93×
Alabama28,6281.04×
Minnesota28,4211.01×
Louisiana27,7751.09×
Oregon25,0511.11×
Kentucky24,0490.97×
Nevada21,6991.14×
Oklahoma20,3810.93×
Mississippi18,4321.14×
Connecticut18,4280.93×
Utah17,5320.99×
Arkansas16,1090.99×
Iowa15,9420.98×
Kansas15,6521.01×
New Mexico9,5170.96×
Idaho9,1240.92×
Nebraska8,0520.82×
West Virginia7,7070.84×
Hawaii6,8860.81×
New Hampshire6,1060.79×
Maine5,6180.8×
Washington, District of Columbia5,0320.85×
Rhode Island4,6780.75×
South Dakota4,4540.98×
Delaware3,8020.7×
Montana3,3520.61×
North Dakota3,0560.76×
Alaska2,8590.68×
Vermont2,0880.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Curve audience
BrandAffinityCategory
Harlow22.96×Travel & Leisure
Governor of Michigan12.15×Politics & Society
Goop7.26×Internet & Social Media
No Escape (1994 film)15.15×Movies & TV
The Devil's Rejects11.82×Movies & TV
Fairy godmother8.29×Literature
TV Fanatic11.55×Movies & TV
Historic site4.37×Arts & Culture
Product design1.75×Business & Career
Wok5.41×Food & Beverages
El Paso County, Colorado10.24×Travel & Leisure
Grace Slick6.95×Music & Radio
Lulu 黃路梓茵2.02×Movies & TV
Hickok4512.95×Internet & Social Media
Hardik Pandya11.11×Sports
Guayas Province23.92×Travel & Leisure
Cherish (group)7.49×Music & Radio
Google Home4.24×Technology & Electronics
Hipster6.12×Politics & Society
National Paralympic Committee14.6×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Curve audience
TraitClusterScore
Quality AwarenessPREMIUM2.08
Luxury OrientationPREMIUM1.72
Risk AppetiteTHRILL1.46
Price SensitivityPREMIUM1.43
ExtroversionTHRILL1.35
Family OrientationCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for Curve
CountryShare
United States33.2%
United Kingdom12.6%
Taiwan9.3%

See Curve audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Curve have in United States?

Curve has an estimated audience of 1,968,928 people in United States, concentrated in California and Texas.

What is the gender split and age of Curve fans?

86.6% of Curve fans are female, 13.4% are male, with an average age of 39.2 years.

Which brands do Curve fans like most?

Curve fans show strongest brand affinity for Harlow (22.96×), Governor of Michigan (12.15×), and Goop (7.26×) over the country average.

Where do Curve fans live in United States?

Curve fans in United States are most concentrated in California (reach 320,617), Texas (reach 209,348), and Florida (reach 164,936). These three regions account for the largest share of the active audience.

What other brands do Curve fans also like?

Beyond Curve itself, the audience over-indexes on Governor of Michigan (12.15×), Goop (7.26×), No Escape (1994 film) (15.15×), and The Devil's Rejects (11.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Curve. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.