Dark wave Audience in United States
Dark wave has an estimated audience of 338,053 people in United States. 58.0% are female, 42.0% are male, average age 34.8. Top regions: California, Texas, New York. Top brand affinities: Dog breed, Ken Ham, Winemaking, Home construction, Grinch.
The average Dark wave fan in United States is 34.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dog breed, Ken Ham, Winemaking, with strongest over-indexing on Dog breed (2.87× the country average). Demographically, the Dark wave audience skews more female with an average age of 34.8, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Dark wave fans
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 34.8 |
| Estimated audience size | 338,053 |
Audience persona
The typical Dark wave fan in United States is more female, around 34.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dog breed.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 97,848 | 2.63× |
| Texas | 27,213 | 0.94× |
| New York | 17,652 | 0.93× |
| Florida | 16,788 | 0.73× |
| Illinois | 11,263 | 1× |
| Arizona | 9,537 | 1.38× |
| Washington | 9,051 | 1.33× |
| Pennsylvania | 8,936 | 0.79× |
| Ohio | 8,334 | 0.8× |
| Virginia | 7,061 | 0.86× |
| Georgia | 7,031 | 0.68× |
| Nevada | 6,051 | 1.85× |
| North Carolina | 6,005 | 0.59× |
| Oregon | 5,973 | 1.54× |
| Michigan | 5,954 | 0.67× |
| New Jersey | 5,856 | 0.68× |
| Colorado | 5,181 | 0.97× |
| Massachusetts | 5,065 | 0.76× |
| Tennessee | 4,487 | 0.66× |
| Indiana | 4,129 | 0.67× |
| Maryland | 4,002 | 0.69× |
| Wisconsin | 3,592 | 0.71× |
| Minnesota | 3,556 | 0.73× |
| Utah | 3,239 | 1.07× |
| Missouri | 3,179 | 0.58× |
| South Carolina | 2,934 | 0.58× |
| Kentucky | 2,848 | 0.67× |
| Oklahoma | 2,774 | 0.74× |
| Louisiana | 2,715 | 0.62× |
| Alabama | 2,183 | 0.46× |
| Connecticut | 2,123 | 0.63× |
| New Mexico | 1,931 | 1.14× |
| South Dakota | 1,771 | 2.27× |
| Kansas | 1,694 | 0.64× |
| Idaho | 1,693 | 1× |
| Mississippi | 1,666 | 0.6× |
| Iowa | 1,507 | 0.54× |
| West Virginia | 1,490 | 0.95× |
| Arkansas | 1,480 | 0.53× |
| Alaska | 1,372 | 1.9× |
| Washington, District of Columbia | 1,238 | 1.22× |
| Hawaii | 1,213 | 0.83× |
| Montana | 1,196 | 1.28× |
| North Dakota | 1,150 | 1.66× |
| New Hampshire | 1,133 | 0.85× |
| Wyoming | 1,112 | 2.22× |
| Nebraska | 1,109 | 0.65× |
| Rhode Island | 1,094 | 1.02× |
| Maine | 1,093 | 0.9× |
| Vermont | 1,076 | 1.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 2.87× | Pets & Animals |
| Ken Ham | 41.9× | Business & Career |
| Winemaking | 9.2× | Food & Beverages |
| Home construction | 2.34× | Home & Garden |
| Grinch | 6.53× | Movies & TV |
| Gift registry | 20.28× | Kids & Family |
| Elsword | 23.57× | Games |
| REC TEC Grills | 24.71× | Sports |
| John Havlicek | 20.32× | Sports |
| Bank account | 2.89× | Business & Career |
| Ayrton Senna | 10.83× | Sports |
| Goop | 5.7× | Internet & Social Media |
| Home staging | 5.55× | Home & Garden |
| No Escape (1994 film) | 11.92× | Movies & TV |
| Hibachi | 8.17× | Food & Beverages |
| Vocal harmony | 4.6× | Music & Radio |
| Nationality | 2.14× | Politics & Society |
| Inland Empire (film) | 10.27× | Movies & TV |
| 3D printing | 2.52× | Technology & Electronics |
| Corona (band) | 5.55× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.97 |
| Risk Appetite | THRILL | 2.14 |
| Extroversion | THRILL | 1.79 |
| Tradition | CONSERVATISM | 1.75 |
| Urban Lifestyle | OPEN | 1.72 |
| Luxury Orientation | PREMIUM | 1.71 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| Germany | 14.4% |
| Poland | 11.3% |
See Dark wave audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
Frequently asked questions
How many fans does Dark wave have in United States?
Dark wave has an estimated audience of 338,053 people in United States, concentrated in California and Texas.
What is the gender split and age of Dark wave fans?
58.0% of Dark wave fans are female, 42.0% are male, with an average age of 34.8 years.
Which brands do Dark wave fans like most?
Dark wave fans show strongest brand affinity for Dog breed (2.87×), Ken Ham (41.9×), and Winemaking (9.2×) over the country average.
Where do Dark wave fans live in United States?
Dark wave fans in United States are most concentrated in California (reach 97,848), Texas (reach 27,213), and New York (reach 17,652). These three regions account for the largest share of the active audience.
What other brands do Dark wave fans also like?
Beyond Dark wave itself, the audience over-indexes on Ken Ham (41.9×), Winemaking (9.2×), Home construction (2.34×), and Grinch (6.53×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Dark wave. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.