David Letterman Audience in United States

David Letterman logo

David Letterman has an estimated audience of 1,739,420 people in United States. 37.0% are female, 63.0% are male, average age 49.1. Top regions: California, Texas, New York. Top brand affinities: Israel, Jeep Grand Cherokee (WJ), Kasik, Jingoism, Whataburger.

The average David Letterman fan in United States is 49.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Israel, Jeep Grand Cherokee (WJ), Kasik, with strongest over-indexing on Israel (6.75× the country average). Demographically, the David Letterman audience skews more male with an average age of 49.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of David Letterman fans

Demographic split for David Letterman audience in United States
MetricValue
Female37.0%
Male63.0%
Average age49.1
Estimated audience size1,739,420

Audience persona

The typical David Letterman fan in United States is more male, around 49.1 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for David Letterman in United States
RegionReachAffinity
California182,8740.96×
Texas123,2700.82×
New York114,8641.18×
Florida104,7730.89×
Illinois70,9701.22×
Indiana67,2302.12×
Ohio62,5661.17×
Pennsylvania61,5791.05×
Michigan47,8171.05×
North Carolina46,3860.89×
New Jersey45,2651.02×
Georgia42,9630.8×
Massachusetts39,3801.15×
Virginia38,3510.91×
Washington35,4341.02×
Tennessee33,9810.97×
Missouri33,1151.18×
Arizona32,2380.91×
Minnesota30,8561.24×
Wisconsin28,3251.08×
Maryland26,7810.9×
Colorado26,5990.97×
Iowa25,7271.8×
South Carolina22,1080.84×
Oregon21,6901.09×
Kentucky21,3690.98×
Connecticut21,3461.22×
Oklahoma19,0600.99×
Louisiana18,4280.82×
Alabama18,1750.75×
Utah14,6400.94×
Arkansas13,6990.96×
Kansas13,4420.98×
Nevada12,5440.75×
Mississippi10,5690.74×
Nebraska9,0741.04×
Idaho7,8750.9×
New Hampshire7,1741.05×
West Virginia6,7050.83×
Maine6,5681.05×
New Mexico6,4000.73×
Montana5,9721.24×
Rhode Island5,6471.02×
Hawaii5,6310.75×
Washington, District of Columbia5,4081.03×
Delaware3,8600.8×
South Dakota3,6690.91×
Vermont3,1061.02×
North Dakota3,0340.85×
Alaska2,7830.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for David Letterman audience
BrandAffinityCategory
Israel6.75×Travel & Leisure
Jeep Grand Cherokee (WJ)8.89×Cars & Mobility
Kasik14.57×Travel & Leisure
Jingoism2.57×Politics & Society
Whataburger1.65×Food & Beverages
Elsword15×Games
Home staging3.89×Home & Garden
Google Photos1.56×Technology & Electronics
JDSU1.82×Business & Career
JibJab3.42×Internet & Social Media
REC TEC Grills11.12×Sports
Jeep Wagoneer3.04×Cars & Mobility
Sa Pa14.18×Travel & Leisure
Girolando cattle12.89×Pets & Animals
JamBase5.45×Music & Radio
Kodiak, Alaska3.97×Travel & Leisure
Jill Scott2.69×Music & Radio
Urban horticulture1.6×Home & Garden
Nipsey Hussle2.58×Music & Radio
Jezebel (film)2.93×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by David Letterman audience
TraitClusterScore
Risk AppetiteTHRILL2.37
Luxury OrientationPREMIUM1.62
IndulgenceJOY1.4
SpiritualityBALANCE1.24
Community OrientationOPEN1.22
Career OrientationPOWER1.22

Worldwide distribution

Worldwide audience distribution share by country for David Letterman
CountryShare
United States60.9%
Canada7.4%
United Kingdom5.5%

See David Letterman audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does David Letterman have in United States?

David Letterman has an estimated audience of 1,739,420 people in United States, concentrated in California and Texas.

What is the gender split and age of David Letterman fans?

37.0% of David Letterman fans are female, 63.0% are male, with an average age of 49.1 years.

Which brands do David Letterman fans like most?

David Letterman fans show strongest brand affinity for Israel (6.75×), Jeep Grand Cherokee (WJ) (8.89×), and Kasik (14.57×) over the country average.

Where do David Letterman fans live in United States?

David Letterman fans in United States are most concentrated in California (reach 182,874), Texas (reach 123,270), and New York (reach 114,864). These three regions account for the largest share of the active audience.

What other brands do David Letterman fans also like?

Beyond David Letterman itself, the audience over-indexes on Jeep Grand Cherokee (WJ) (8.89×), Kasik (14.57×), Jingoism (2.57×), and Whataburger (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for David Letterman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.