Rascasse Audience Intelligence

David Letterman Audience in United States

A data profile of the people who buy, follow and care about David Letterman in United States — modelled from more than twelve digital signal sources. David Letterman has an estimated audience of 1,814,879 people in United States.

#60among TV personality in United States#2903among Person in United States#2433in Movies & TV

The average David Letterman fan in United States is 49.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Olivia Munn, Robert Redford, Erin Andrews, with strongest over-indexing on Olivia Munn (30.76× the country average).

Demographically, the David Letterman audience skews more male with an average age of 49.1, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical David Letterman fan in United States is more male, around 49.1 years old, with strong Indulgence tendencies and a notable affinity for Olivia Munn.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the David Letterman profile in United States.

Audience size
1.8M
in United States
Gender
37.0%♀
63.0% male
Age
49.1
average years
Country rank
#15357
Person in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of David Letterman fans

37.0% are female, 63.0% are male, average age 49.1.

Fig. 02

Gender split

37.0%
Female
63.0%
Male
Demographic split for David Letterman audience in United States
MetricValue
Female37.0%
Male63.0%
Average age49.1
Estimated audience size1,814,879
Fig. 03

Age distribution

Ø 49.1
average years
Age distribution of the David Letterman audience in United States
Age bracketShare%
16-195%
20-298%
30-3915%
40-4926%
50+46%
Fig. 04

Worldwide distribution

62.1%

of the worldwide David Letterman audience comes from United States.

Worldwide audience distribution share by country for David Letterman
CountryShare
United States62.1%
Canada8.0%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the David Letterman audience in United States is strongest.

Fig. 05

Top regions by affinity

David Letterman fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~60K1.96×
02Iowa~20K1.50×
03Montana~6K1.29×
04Minnesota~30K1.23×
05Connecticut~20K1.21×
06Illinois~70K1.19×
07Missouri~30K1.16×
08Massachusetts~40K1.15×
09Ohio~60K1.14×
10New Hampshire~8K1.14×
11Maine~7K1.13×
12Vermont~3K1.12×
13New York~100K1.11×
14Wisconsin~30K1.10×
15Pennsylvania~60K1.09×
16Oregon~20K1.09×
17Michigan~50K1.06×
18Nebraska~9K1.05×
19Rhode Island~6K1.04×
20New Jersey~50K1.03×
21Washington~30K1.00×
22Kansas~10K1.00×
23Oklahoma~20K0.99×
24Kentucky~20K0.97×
25Washington, District of Columbia~5K0.97×
26South Dakota~4K0.96×
27North Dakota~3K0.96×
28Tennessee~30K0.95×
29Colorado~30K0.95×
30Delaware~5K0.95×
31Arkansas~10K0.93×
32Arizona~30K0.92×
33Idaho~8K0.92×
34Maryland~30K0.91×
35Utah~10K0.91×
36California~200K0.90×
37Florida~100K0.89×
38Virginia~40K0.88×
39West Virginia~7K0.88×
40North Carolina~50K0.86×
41Alaska~3K0.86×
42South Carolina~20K0.82×
43New Mexico~7K0.82×
44Louisiana~20K0.81×
45Georgia~40K0.79×
46Nevada~10K0.79×
47Texas~100K0.78×
48Alabama~20K0.78×
49Hawaii~6K0.78×
50Mississippi~10K0.76×
Fig. 06

Affinity by region

Affinity by region — David Letterman, United States
0.76×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the David Letterman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for David Letterman audience
#·InterestCategoryAffinity×
01Olivia MunnMovies & TV30.76×
02Erin AndrewsSports24.89×
03Foo FightersMusic & Radio15.35×
04TuckernuckShopping13.94×
05Billy CrystalMovies & TV12.30×
06Zach GalifianakisMovies & TV11.28×
07Josh DuhamelFashion & Accessoires9.94×
08Robert RedfordMovies & TV8.17×
09Christina ApplegateMovies & TV7.66×
10Sharon OsbourneMovies & TV7.65×
11Bruce SpringsteenMusic & Radio6.98×
12Bob DylanMusic & Radio6.90×
13TV talkshowsMovies & TV2.92×
14CNNMovies & TV2.60×
15RedditInternet & Social Media2.19×
16PinterestInternet & Social Media1.84×
17Donald TrumpPolitics & Society1.80×
18Alcoholic beveragesFood & Beverages1.79×
19XInternet & Social Media1.77×
20CookingFood & Beverages1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the David Letterman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by David Letterman audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.90×
PatriotismCONSERVATISM1.52×
Need for SecurityCONSERVATISM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by David Letterman audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.68×
Pet OwnershipJOY0.79×
SustainabilityBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does David Letterman have in United States?

David Letterman has an estimated audience of 1,814,879 people in United States, concentrated in California and Texas.

02

What is the gender split and age of David Letterman fans?

37.0% of David Letterman fans are female, 63.0% are male, with an average age of 49.1 years.

03

Which brands do David Letterman fans like most?

David Letterman fans show strongest brand affinity for Olivia Munn (30.76×), Robert Redford (8.17×), and Erin Andrews (24.89×) over the country average.

04

Where do David Letterman fans live in United States?

David Letterman fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do David Letterman fans also like?

Beyond David Letterman itself, the audience over-indexes on Robert Redford (8.17×), Erin Andrews (24.89×), CNN (2.6×), and Foo Fighters (15.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV personality audiences in United States

See David Letterman audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for David Letterman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →