Rascasse Audience Intelligence

De Young (museum) Audience in United States

A data profile of the people who buy, follow and care about De Young (museum) in United States — modelled from more than twelve digital signal sources. De Young (museum) has an estimated audience of 597,420 people in United States.

#43among Museum in United States#3304among POI in United States#307in Arts & Culture

The average De Young (museum) fan in United States is 46.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Marina Abramović, Obsessed (2009 film), Stephen Hawking, with strongest over-indexing on Marina Abramović (58.26× the country average).

Demographically, the De Young (museum) audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical De Young (museum) fan in United States is more female, around 46.7 years old, with strong Design Affinity tendencies and a notable affinity for Marina Abramović.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the De Young (museum) profile in United States.

Audience size
597K
in United States
Gender
57.9%♀
42.1% male
Age
46.7
average years
Country rank
#32901
POI in United States
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of De Young (museum) fans

57.9% are female, 42.1% are male, average age 46.7.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for De Young (museum) audience in United States
MetricValue
Female57.9%
Male42.1%
Average age46.7
Estimated audience size597,420
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the De Young (museum) audience in United States
Age bracketShare%
16-197%
20-2912%
30-3918%
40-4923%
50+40%
Fig. 04

Worldwide distribution

77.4%

of the worldwide De Young (museum) audience comes from United States.

Worldwide audience distribution share by country for De Young (museum)
CountryShare
United States77.4%
Australia6.8%
United Kingdom2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the De Young (museum) audience in United States is strongest.

Fig. 05

Top regions by affinity

De Young (museum) fans by region: top regions in United States
#RegionReachAffinity×
01California~400K26.67×
02Oregon~9K1.27×
03Nevada~6K1.11×
04Alaska~1K1.04×
05Vermont~1K1.03×
06Hawaii~3K1.01×
07Washington, District of Columbia~2K1.01×
08Montana~2K0.99×
09South Dakota~1K0.99×
10North Dakota~1K0.99×
11Washington~10K0.98×
12Rhode Island~2K0.93×
13Delaware~2K0.93×
14West Virginia~3K0.91×
15New Hampshire~2K0.91×
16Maine~2K0.91×
17Idaho~3K0.90×
18Mississippi~4K0.88×
19Nebraska~3K0.88×
20New Mexico~3K0.88×
21Arkansas~4K0.87×
22Kansas~4K0.86×
23Oklahoma~6K0.85×
24Iowa~4K0.85×
25Alabama~7K0.84×
26Louisiana~6K0.84×
27Kentucky~6K0.84×
28Connecticut~5K0.83×
29South Carolina~7K0.82×
30Utah~4K0.81×
31Missouri~8K0.79×
32Tennessee~9K0.78×
33Wisconsin~7K0.77×
34Minnesota~7K0.76×
35Maryland~8K0.75×
36Indiana~8K0.74×
37Colorado~7K0.73×
38Arizona~9K0.70×
39Massachusetts~8K0.69×
40Michigan~10K0.68×
41New Jersey~10K0.68×
42Georgia~10K0.67×
43Ohio~10K0.67×
44North Carolina~10K0.67×
45Virginia~10K0.66×
46Pennsylvania~10K0.61×
47Illinois~10K0.61×
48New York~20K0.59×
49Florida~20K0.52×
50Texas~20K0.46×
Fig. 06

Affinity by region

Affinity by region — De Young (museum), United States
0.46×1.00×26.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the De Young (museum) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for De Young (museum) audience
#·InterestCategoryAffinity×
01Aquarium of the PacificTravel & Leisure66.07×
02Marina AbramovićArts & Culture58.26×
03Guggenheim Museum BilbaoArts & Culture39.65×
04Shedd AquariumTravel & Leisure38.36×
05Melrose PlaceMovies & TV28.42×
06KTVUMovies & TV16.32×
07Jennifer's BodyMovies & TV16.03×
08American Museum of Natural HistoryArts & Culture15.86×
09Stephen HawkingBusiness & Career15.32×
10Golden Gate BridgeTravel & Leisure13.90×
11San Jose SharksSports12.51×
12Obsessed (2009 film)Movies & TV11.27×
13Grand Teton National ParkTravel & Leisure11.00×
14San Francisco GiantsSports5.87×
15Renewable energyBusiness & Career5.79×
16Sustainable energyHome & Garden5.05×
17Trader Joe'sShopping2.71×
18AirbnbTravel & Leisure2.53×
19Mortgage loansBusiness & Career2.31×
20PinterestInternet & Social Media1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the De Young (museum) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by De Young (museum) audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.50×
SustainabilityBALANCE2.16×
PatriotismCONSERVATISM1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by De Young (museum) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
Healthy LifestyleBALANCE0.87×
ExtroversionTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does De Young (museum) have in United States?

De Young (museum) has an estimated audience of 597,420 people in United States, concentrated in California and Texas.

02

What is the gender split and age of De Young (museum) fans?

57.9% of De Young (museum) fans are female, 42.1% are male, with an average age of 46.7 years.

03

Which brands do De Young (museum) fans like most?

De Young (museum) fans show strongest brand affinity for Marina Abramović (58.26×), Obsessed (2009 film) (11.27×), and Stephen Hawking (15.32×) over the country average.

04

Where do De Young (museum) fans live in United States?

De Young (museum) fans in United States are most concentrated in California (reach ~400K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do De Young (museum) fans also like?

Beyond De Young (museum) itself, the audience over-indexes on Obsessed (2009 film) (11.27×), Stephen Hawking (15.32×), Aquarium of the Pacific (66.07×), and Shedd Aquarium (38.36×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for De Young (museum). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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