De Young (museum) Audience in United States

De Young (museum) logo

De Young (museum) has an estimated audience of 597,420 people in United States. 57.9% are female, 42.1% are male, average age 46.7. Top regions: California, Washington, New York. Top brand affinities: Steampunk, Hibachi, Nebraska Cornhuskers football, Hirokazu Koreeda, Kevin Harrington (entrepreneur).

The average De Young (museum) fan in United States is 46.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Washington, New York. Top brand affinities include Steampunk, Hibachi, Nebraska Cornhuskers football, with strongest over-indexing on Steampunk (16.57× the country average). Demographically, the De Young (museum) audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: POI · Subtype: Museum

Demographics of De Young (museum) fans

Demographic split for De Young (museum) audience in United States
MetricValue
Female57.9%
Male42.1%
Average age46.7
Estimated audience size597,420

Audience persona

The typical De Young (museum) fan in United States is more female, around 46.7 years old, with strong Design Affinity tendencies and a notable affinity for Steampunk.

Top regions in United States

Top regions ranked by reach for De Young (museum) in United States
RegionReachAffinity
California448,06527.25×
Washington11,1430.93×
New York10,8720.33×
Texas10,1730.2×
Oregon7,8881.15×
Nevada6,8631.19×
Florida6,8210.17×
Pennsylvania6,3440.32×
Virginia4,9940.34×
Massachusetts4,6040.39×
Colorado4,2950.46×
Illinois3,8050.19×
Arizona3,7610.31×
Michigan3,7080.24×
North Carolina2,8600.16×
Ohio2,8480.15×
Georgia2,6190.14×
Indiana2,4840.23×
New Jersey2,3790.16×
Tennessee2,3230.19×
Utah2,3120.43×
Wisconsin2,1700.24×
Hawaii2,1460.84×
Maryland1,9870.19×
Missouri1,9480.2×
Mississippi1,8610.38×
Minnesota1,7450.2×
South Carolina1,7000.19×
Louisiana1,6550.21×
Arkansas1,6530.34×
Oklahoma1,6170.24×
Kentucky1,5910.21×
Montana1,5590.94×
Alabama1,5400.18×
Idaho1,5370.51×
West Virginia1,5360.55×
Alaska1,5331.2×
Washington, District of Columbia1,5150.84×
Kansas1,4190.3×
Iowa1,3470.27×
Connecticut1,3410.22×
South Dakota1,3190.96×
North Dakota1,2851.05×
New Hampshire1,2660.54×
Wyoming1,2431.4×
Nebraska1,2400.41×
New Mexico1,2330.41×
Rhode Island1,2220.64×
Maine1,2220.57×
Vermont1,2021.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for De Young (museum) audience
BrandAffinityCategory
Steampunk16.57×Fashion & Accessoires
Hibachi18.86×Food & Beverages
Nebraska Cornhuskers football8.21×Sports
Hirokazu Koreeda70.16×Movies & TV
Kevin Harrington (entrepreneur)42.08×Business & Career
Bell Helmets26.46×Cars & Mobility
Natural rubber2.66×Cars & Mobility
Wok8.4×Food & Beverages
Goop6.62×Internet & Social Media
Israel2.37×Travel & Leisure
headspace9.88×Health
Voter registration4.81×Politics & Society
Google Home6.43×Technology & Electronics
Guitarist (magazine)10.94×Music & Radio
Governor of Michigan6.92×Politics & Society
Goof11.82×Movies & TV
Square foot gardening15.22×Home & Garden
Vocal harmony3.94×Music & Radio
Justice2.46×Politics & Society
Cherish (group)9.09×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by De Young (museum) audience
TraitClusterScore
Design AffinityPREMIUM3.2
SustainabilityBALANCE2.08
Early Adopter MentalityPOWER1.99
TravellingTHRILL1.85
Community OrientationOPEN1.81
Urban LifestyleOPEN1.67

Worldwide distribution

Worldwide audience distribution share by country for De Young (museum)
CountryShare
United States77.4%
Australia6.8%
United Kingdom2.5%

See De Young (museum) audiences in other countries

More Museum audiences in United States

Frequently asked questions

How many fans does De Young (museum) have in United States?

De Young (museum) has an estimated audience of 597,420 people in United States, concentrated in California and Washington.

What is the gender split and age of De Young (museum) fans?

57.9% of De Young (museum) fans are female, 42.1% are male, with an average age of 46.7 years.

Which brands do De Young (museum) fans like most?

De Young (museum) fans show strongest brand affinity for Steampunk (16.57×), Hibachi (18.86×), and Nebraska Cornhuskers football (8.21×) over the country average.

Where do De Young (museum) fans live in United States?

De Young (museum) fans in United States are most concentrated in California (reach 448,065), Washington (reach 11,143), and New York (reach 10,872). These three regions account for the largest share of the active audience.

What other brands do De Young (museum) fans also like?

Beyond De Young (museum) itself, the audience over-indexes on Hibachi (18.86×), Nebraska Cornhuskers football (8.21×), Hirokazu Koreeda (70.16×), and Kevin Harrington (entrepreneur) (42.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for De Young (museum). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.