dean koontz Audience in United States

dean koontz logo

dean koontz has an estimated audience of 334,864 people in United States. 61.8% are female, 38.2% are male, average age 38.8. Top regions: California, Texas, Florida. Top brand affinities: Alexis Bledel, Planet Fitness, Books-A-Million, Diaper bag, Eyes Wide Shut.

The average dean koontz fan in United States is 38.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alexis Bledel, Planet Fitness, Books-A-Million, with strongest over-indexing on Alexis Bledel (16.46× the country average). Demographically, the dean koontz audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Poet

Demographics of dean koontz fans

Demographic split for dean koontz audience in United States
MetricValue
Female61.8%
Male38.2%
Average age38.8
Estimated audience size334,864

Audience persona

The typical dean koontz fan in United States is more female, around 38.8 years old, with strong Family Orientation tendencies and a notable affinity for Alexis Bledel.

Top regions in United States

Top regions ranked by reach for dean koontz in United States
RegionReachAffinity
California30,8320.84×
Texas23,2770.81×
Florida17,0840.75×
New York15,2610.82×
Pennsylvania11,3461.01×
Ohio10,8121.05×
North Carolina9,6320.96×
Illinois9,3750.84×
Michigan9,2871.06×
Georgia9,0990.88×
Washington7,9221.18×
Arizona7,3651.08×
Tennessee7,3051.09×
Virginia7,0410.86×
Indiana6,5621.07×
Missouri6,1851.15×
Colorado6,1671.17×
New Jersey5,8210.68×
Massachusetts5,7130.87×
Oregon5,6281.47×
Wisconsin5,0711.01×
Kentucky4,8221.15×
Oklahoma4,7501.28×
South Carolina4,7190.94×
Minnesota4,5490.95×
Alabama4,2980.92×
Maryland3,7520.65×
Louisiana3,4920.81×
Utah3,4131.14×
Arkansas3,3491.21×
Nevada3,1450.97×
Kansas3,0391.15×
Iowa2,9371.06×
Connecticut2,9090.87×
Mississippi2,3310.84×
Idaho2,2261.33×
New Mexico1,9641.17×
West Virginia1,7931.15×
Nebraska1,7251.03×
Maine1,6431.37×
New Hampshire1,5561.18×
Montana1,2401.33×
Rhode Island9640.9×
Hawaii8170.57×
Alaska7821.09×
South Dakota7550.97×
Delaware6430.7×
Washington, District of Columbia6230.62×
Vermont5951.01×
North Dakota5860.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for dean koontz audience
BrandAffinityCategory
Alexis Bledel16.46×Movies & TV
Planet Fitness4.31×Sports
Books-A-Million14.47×Literature
Diaper bag5.98×Kids & Family
Eyes Wide Shut13.45×Movies & TV
Kia Sportage14.21×Cars & Mobility
Bass guitar3.39×Music & Radio
Heather Graham13.55×Literature
Metaphysics3.53×Business & Career
CSI (franchise)14.74×Movies & TV
Fly fishing3.96×Sports
Golf Channel3.38×Sports
Cello5.02×Music & Radio
H. P. Lovecraft17.22×Literature
Ponytail5.8×Fashion & Accessoires
Non-fiction books3.93×Literature
Hiking trails4.7×Sports
Violin3.42×Music & Radio
Miniature Schnauzer4.3×Pets & Animals
Silent Hill (film)9.04×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by dean koontz audience
TraitClusterScore
Family OrientationCONSERVATISM1.56
PatriotismCONSERVATISM1.43
MindfulnessBALANCE1.24
Pet OwnershipJOY1.13
Community OrientationOPEN1.1
IndividualismJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for dean koontz
CountryShare
United States53.0%
United Kingdom6.7%
Canada4.6%

See dean koontz audiences in other countries

More Poet audiences in United States

Frequently asked questions

How many fans does dean koontz have in United States?

dean koontz has an estimated audience of 334,864 people in United States, concentrated in California and Texas.

What is the gender split and age of dean koontz fans?

61.8% of dean koontz fans are female, 38.2% are male, with an average age of 38.8 years.

Which brands do dean koontz fans like most?

dean koontz fans show strongest brand affinity for Alexis Bledel (16.46×), Planet Fitness (4.31×), and Books-A-Million (14.47×) over the country average.

Where do dean koontz fans live in United States?

dean koontz fans in United States are most concentrated in California (reach 30,832), Texas (reach 23,277), and Florida (reach 17,084). These three regions account for the largest share of the active audience.

What other brands do dean koontz fans also like?

Beyond dean koontz itself, the audience over-indexes on Planet Fitness (4.31×), Books-A-Million (14.47×), Diaper bag (5.98×), and Eyes Wide Shut (13.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for dean koontz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.