A data profile of the people who buy, follow and care about dean koontz in United States — modelled from more than twelve digital signal sources. dean koontz has an estimated audience of 336,611 people in United States.
The average dean koontz fan in United States is 38.8 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include FedEx, QVC, Heather Graham, with strongest over-indexing on FedEx (5.45× the country average).
Demographically, the dean koontz audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Patriotism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical dean koontz fan in United States is more female, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for FedEx.
The key figures that characterise the dean koontz profile in United States.
61.8% are female, 38.2% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 38.8 |
| Estimated audience size | 336,611 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 15% | |
| 30-39 | 14% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide dean koontz audience comes from United States.
| Country | Share |
|---|---|
| United States | 53.0% |
| United Kingdom | 6.7% |
| Canada | 4.6% |
Where the dean koontz audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oregon | ~6K | 1.51× | |
| 02 | Maine | ~2K | 1.34× | |
| 03 | Montana | ~1K | 1.22× | |
| 04 | Idaho | ~2K | 1.21× | |
| 05 | Washington | ~8K | 1.20× | |
| 06 | Arkansas | ~3K | 1.20× | |
| 07 | West Virginia | ~2K | 1.17× | |
| 08 | Oklahoma | ~4K | 1.16× | |
| 09 | Colorado | ~6K | 1.15× | |
| 10 | Kentucky | ~5K | 1.12× | |
| 11 | New Hampshire | ~1K | 1.12× | |
| 12 | Missouri | ~6K | 1.10× | |
| 13 | Kansas | ~3K | 1.10× | |
| 14 | Vermont | <1K | 1.10× | |
| 15 | Tennessee | ~7K | 1.08× | |
| 16 | Indiana | ~7K | 1.07× | |
| 17 | Utah | ~3K | 1.07× | |
| 18 | New Mexico | ~2K | 1.06× | |
| 19 | Nebraska | ~2K | 1.06× | |
| 20 | Michigan | ~9K | 1.04× | |
| 21 | Alaska | <1K | 1.04× | |
| 22 | Ohio | ~10K | 1.03× | |
| 23 | Arizona | ~7K | 1.02× | |
| 24 | South Dakota | <1K | 1.02× | |
| 25 | Iowa | ~3K | 1.00× | |
| 26 | Wisconsin | ~5K | 0.99× | |
| 27 | Pennsylvania | ~10K | 0.98× | |
| 28 | Minnesota | ~5K | 0.96× | |
| 29 | Alabama | ~4K | 0.95× | |
| 30 | Rhode Island | ~1K | 0.95× | |
| 31 | Nevada | ~3K | 0.94× | |
| 32 | North Dakota | <1K | 0.93× | |
| 33 | Massachusetts | ~6K | 0.91× | |
| 34 | Delaware | <1K | 0.91× | |
| 35 | South Carolina | ~5K | 0.90× | |
| 36 | North Carolina | ~9K | 0.89× | |
| 37 | Louisiana | ~4K | 0.89× | |
| 38 | Illinois | ~10K | 0.88× | |
| 39 | Connecticut | ~3K | 0.88× | |
| 40 | Mississippi | ~2K | 0.86× | |
| 41 | Virginia | ~7K | 0.84× | |
| 42 | Georgia | ~9K | 0.83× | |
| 43 | California | ~30K | 0.81× | |
| 44 | Hawaii | ~1K | 0.81× | |
| 45 | Washington, District of Columbia | <1K | 0.79× | |
| 46 | Texas | ~20K | 0.77× | |
| 47 | Maryland | ~4K | 0.74× | |
| 48 | New York | ~10K | 0.72× | |
| 49 | Florida | ~20K | 0.71× | |
| 50 | New Jersey | ~6K | 0.69× |
The strongest cross-interests of the dean koontz audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CSI (franchise) | Movies & TV | 19.95× | ||
| 02 | Heather Graham | Literature | 17.89× | ||
| 03 | Eyes Wide Shut | Movies & TV | 11.07× | ||
| 04 | Alexis Bledel | Movies & TV | 10.70× | ||
| 05 | Books-A-Million | Literature | 10.49× | ||
| 06 | Black Mirror (TV series) | Movies & TV | 10.36× | ||
| 07 | QVC | Movies & TV | 6.50× | ||
| 08 | Weather forecasting | Home & Garden | 5.90× | ||
| 09 | Psychological thriller | Literature | 5.56× | ||
| 10 | FedEx | Business & Career | 5.45× | ||
| 11 | Sustainable energy | Home & Garden | 4.56× | ||
| 12 | Renewable energy | Business & Career | 4.47× | ||
| 13 | Subway | Food & Beverages | 3.20× | ||
| 14 | Discount stores | Shopping | 3.00× | ||
| 15 | Internet & Social Media | 2.86× | |||
| 16 | Pizza Hut | Food & Beverages | 2.82× | ||
| 17 | Mortgage loans | Business & Career | 2.73× | ||
| 18 | Planet Fitness | Sports | 2.71× | ||
| 19 | McDonald's | Food & Beverages | 2.64× | ||
| 20 | Internet & Social Media | 2.34× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.28× | |
| Family Orientation | CONSERVATISM | 2.20× | |
| Convenience Orientation | PREMIUM | 1.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.73× | |
| Healthy Lifestyle | BALANCE | 0.75× | |
| Design Affinity | PREMIUM | 0.77× |
dean koontz has an estimated audience of 336,611 people in United States, concentrated in California and Texas.
61.8% of dean koontz fans are female, 38.2% are male, with an average age of 38.8 years.
dean koontz fans show strongest brand affinity for FedEx (5.45×), QVC (6.5×), and Heather Graham (17.89×) over the country average.
dean koontz fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond dean koontz itself, the audience over-indexes on QVC (6.5×), Heather Graham (17.89×), Pinterest (2.86×), and CSI (franchise) (19.95×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for dean koontz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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