Rascasse Audience Intelligence

Death Race (film) Audience in United States

A data profile of the people who buy, follow and care about Death Race (film) in United States — modelled from more than twelve digital signal sources. Death Race (film) has an estimated audience of 502,292 people in United States.

#39among Thriller in United States#3208among Movie / TV Show / Series in United States#6793in Movies & TV

The average Death Race (film) fan in United States is 41.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ian McShane, White House Down, NBA League Pass, with strongest over-indexing on Ian McShane (93.73× the country average).

Demographically, the Death Race (film) audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Death Race (film) fan in United States is more male, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Ian McShane.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Thriller

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Death Race (film) profile in United States.

Audience size
502K
in United States
Gender
15.4%♀
84.6% male
Age
41.7
average years
Country rank
#36546
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Death Race (film) viewers

15.4% are female, 84.6% are male, average age 41.7.

Fig. 02

Gender split

15.4%
Female
84.6%
Male
Demographic split for Death Race (film) audience in United States
MetricValue
Female15.4%
Male84.6%
Average age41.7
Estimated audience size502,292
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Death Race (film) audience in United States
Age bracketShare%
16-196%
20-2922%
30-3928%
40-4928%
50+16%
Fig. 04

Worldwide distribution

33.4%

of the worldwide Death Race (film) audience comes from United States.

Worldwide audience distribution share by country for Death Race (film)
CountryShare
United States33.4%
Germany8.9%
India7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Death Race (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Death Race (film) fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~3K1.33×
02Arizona~10K1.30×
03Oklahoma~7K1.27×
04Kansas~5K1.25×
05Arkansas~5K1.21×
06Texas~50K1.17×
07Kentucky~7K1.16×
08Missouri~9K1.15×
09Alabama~8K1.14×
10Nevada~6K1.14×
11Iowa~5K1.14×
12Indiana~10K1.13×
13Idaho~3K1.11×
14Nebraska~3K1.11×
15Alaska~1K1.11×
16West Virginia~3K1.10×
17Wyoming<1K1.10×
18Mississippi~5K1.08×
19Montana~2K1.08×
20South Dakota~1K1.07×
21North Dakota~1K1.07×
22Louisiana~7K1.06×
23Oregon~6K1.05×
24Wisconsin~8K1.04×
25Tennessee~10K1.03×
26Ohio~20K1.02×
27California~60K1.00×
28Michigan~10K1.00×
29Washington~10K1.00×
30Colorado~8K0.99×
31Illinois~20K0.96×
32Utah~4K0.94×
33Maine~2K0.94×
34Minnesota~7K0.93×
35South Carolina~7K0.92×
36North Carolina~10K0.91×
37Georgia~10K0.89×
38Florida~30K0.88×
39New Hampshire~2K0.88×
40Pennsylvania~10K0.87×
41Hawaii~2K0.86×
42Virginia~10K0.83×
43Rhode Island~1K0.82×
44Maryland~7K0.81×
45Delaware~1K0.81×
46Connecticut~4K0.78×
47New York~20K0.72×
48New Jersey~9K0.72×
49Massachusetts~7K0.69×
50Washington, District of Columbia<1K0.65×
Fig. 06

Affinity by region

Affinity by region — Death Race (film), United States
0.65×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Death Race (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Death Race (film) audience
#·InterestCategoryAffinity×
01White House DownMovies & TV110.68×
02Predator (franchise)Movies & TV96.72×
03Ian McShaneMovies & TV93.73×
04The Last Ship (TV series)Movies & TV76.43×
05Robin Hood (2010 film)Movies & TV73.67×
06Death ProofMovies & TV64.96×
07The Expendables (film series)Movies & TV61.29×
08Sung KangMovies & TV60.23×
09Doctor StrangerMovies & TV50.39×
10Birds of Prey (TV series)Movies & TV40.31×
11NBA League PassSports37.42×
12Man of Steel (film)Movies & TV37.30×
13Gotham (TV series)Movies & TV33.55×
14Diablo (series)Games18.10×
15ArrowMovies & TV16.88×
16FandangoTravel & Leisure16.29×
17Tessa ThompsonMovies & TV14.79×
18Mortal KombatGames12.97×
19My Hero AcademiaLiterature11.21×
20SteamGames10.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Death Race (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Death Race (film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.11×
Convenience OrientationPREMIUM1.36×
Need for SecurityCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Death Race (film) audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.50×
CreativityOPEN0.56×
Luxury OrientationPREMIUM0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Death Race (film) have in United States?

Death Race (film) has an estimated audience of 502,292 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Death Race (film) viewers?

15.4% of Death Race (film) fans are female, 84.6% are male, with an average age of 41.7 years.

03

Which brands do Death Race (film) fans like most?

Death Race (film) fans show strongest brand affinity for Ian McShane (93.73×), White House Down (110.68×), and NBA League Pass (37.42×) over the country average.

04

Where do Death Race (film) fans live in United States?

Death Race (film) fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Death Race (film) fans also like?

Beyond Death Race (film) itself, the audience over-indexes on White House Down (110.68×), NBA League Pass (37.42×), The Last Ship (TV series) (76.43×), and Doctor Stranger (50.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Thriller audiences in United States

See Death Race (film) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Death Race (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →