Death Race (film) Audience in United States

Death Race (film) has an estimated audience of 505,111 people in United States. 15.4% are female, 84.6% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: Ian McShane, Doctor Stranger, Man of Steel (film), NBA League Pass, Death Proof.

The average Death Race (film) fan in United States is 41.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ian McShane, Doctor Stranger, Man of Steel (film), with strongest over-indexing on Ian McShane (94.86× the country average). Demographically, the Death Race (film) audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Thriller

Demographics of Death Race (film) fans

Demographic split for Death Race (film) audience in United States
MetricValue
Female15.4%
Male84.6%
Average age41.7
Estimated audience size505,111

Audience persona

The typical Death Race (film) fan in United States is more male, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Ian McShane.

Top regions in United States

Top regions ranked by reach for Death Race (film) in United States
RegionReachAffinity
California59,6791.07×
Texas54,8221.26×
Florida30,8490.9×
New York21,5290.76×
Illinois17,2281.02×
Ohio15,8801.02×
Pennsylvania15,5040.91×
Georgia14,3510.92×
North Carolina14,2770.94×
Arizona13,6121.32×
Michigan13,3061.01×
Washington10,6951.06×
Virginia10,6790.87×
Tennessee10,5731.04×
Indiana10,4881.14×
Missouri9,6801.19×
New Jersey9,5740.75×
Colorado8,2811.04×
Alabama7,9441.13×
Wisconsin7,8451.03×
Kentucky7,3721.16×
Oklahoma7,2781.3×
South Carolina7,0970.93×
Louisiana6,9071.06×
Maryland6,8760.79×
Massachusetts6,8630.69×
Minnesota6,8030.94×
Oregon6,3331.09×
Nevada5,7161.17×
Kansas5,1381.29×
Arkansas5,0051.2×
Iowa4,6531.12×
Utah4,3160.95×
Mississippi4,3091.04×
Connecticut3,8170.75×
New Mexico3,3131.31×
Nebraska2,7871.1×
Idaho2,7521.09×
West Virginia2,5371.08×
Hawaii1,8370.85×
New Hampshire1,6730.84×
Maine1,5910.88×
Montana1,4541.04×
Rhode Island1,2080.75×
South Dakota1,1661×
Alaska1,1361.05×
North Dakota1,0521.01×
Delaware9830.71×
Washington, District of Columbia8580.56×
Wyoming8181.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Death Race (film) audience
BrandAffinityCategory
Ian McShane94.86×Movies & TV
Doctor Stranger70.78×Movies & TV
Man of Steel (film)59.27×Movies & TV
NBA League Pass38.79×Sports
Death Proof66×Movies & TV
Robin Hood (2010 film)97.05×Movies & TV
The Last Ship (TV series)71.33×Movies & TV
Diablo (series)25.44×Games
Arrow22.42×Movies & TV
Birds of Prey (TV series)44.03×Movies & TV
Snow White and the Huntsman61.09×Movies & TV
Sung Kang57.12×Movies & TV
The Expendables (film series)57.83×Movies & TV
Gotham (TV series)36.03×Movies & TV
Predator (franchise)89.28×Movies & TV
Mortal Kombat15.71×Games
Fandango13.85×Travel & Leisure
Superman2.89×Movies & TV
White House Down37.96×Movies & TV
Avatar (2009 film)20.62×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Death Race (film) audience
TraitClusterScore
PatriotismCONSERVATISM1.44
ExtroversionTHRILL1.37
Risk AppetiteTHRILL1.37
Convenience OrientationPREMIUM1.32
Early Adopter MentalityPOWER1.31
LGBTQ+ IdentityOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Death Race (film)
CountryShare
United States33.5%
Germany8.8%
India7.7%

See Death Race (film) audiences in other countries

More Thriller audiences in United States

Frequently asked questions

How many fans does Death Race (film) have in United States?

Death Race (film) has an estimated audience of 505,111 people in United States, concentrated in California and Texas.

What is the gender split and age of Death Race (film) fans?

15.4% of Death Race (film) fans are female, 84.6% are male, with an average age of 41.7 years.

Which brands do Death Race (film) fans like most?

Death Race (film) fans show strongest brand affinity for Ian McShane (94.86×), Doctor Stranger (70.78×), and Man of Steel (film) (59.27×) over the country average.

Where do Death Race (film) fans live in United States?

Death Race (film) fans in United States are most concentrated in California (reach 59,679), Texas (reach 54,822), and Florida (reach 30,849). These three regions account for the largest share of the active audience.

What other brands do Death Race (film) fans also like?

Beyond Death Race (film) itself, the audience over-indexes on Doctor Stranger (70.78×), Man of Steel (film) (59.27×), NBA League Pass (38.79×), and Death Proof (66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Death Race (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.