Dion Audience in United States
Dion has an estimated audience of 1,887,048 people in United States. 53.9% are female, 46.1% are male, average age 49.5. Top regions: New Mexico, Texas, Colorado. Top brand affinities: Israel, Whataburger, La Jolla, Goop, Elsword.
The average Dion fan in United States is 49.5 years old, balanced, and lives primarily in New Mexico. The audience is concentrated in New Mexico, Texas, Colorado. Top brand affinities include Israel, Whataburger, La Jolla, with strongest over-indexing on Israel (2.03× the country average). Demographically, the Dion audience skews balanced with an average age of 49.5, and over-indexes on personality traits such as Urban Lifestyle, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Dion fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 49.5 |
| Estimated audience size | 1,887,048 |
Audience persona
The typical Dion fan in United States is balanced, around 49.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New Mexico | 431,657 | 45.61× |
| Texas | 54,414 | 0.34× |
| Colorado | 32,300 | 1.09× |
| Arizona | 15,057 | 0.39× |
| California | 13,773 | 0.07× |
| Florida | 9,129 | 0.07× |
| New York | 7,369 | 0.07× |
| Massachusetts | 5,688 | 0.15× |
| Pennsylvania | 4,643 | 0.07× |
| Illinois | 4,467 | 0.07× |
| Ohio | 4,331 | 0.07× |
| New Jersey | 3,641 | 0.08× |
| Georgia | 3,482 | 0.06× |
| North Carolina | 3,452 | 0.06× |
| Michigan | 3,445 | 0.07× |
| Virginia | 2,731 | 0.06× |
| Tennessee | 2,593 | 0.07× |
| Washington | 2,483 | 0.07× |
| Indiana | 2,265 | 0.07× |
| Missouri | 2,213 | 0.07× |
| Maryland | 2,062 | 0.06× |
| Kentucky | 2,059 | 0.09× |
| Wisconsin | 2,037 | 0.07× |
| Minnesota | 1,876 | 0.07× |
| South Carolina | 1,775 | 0.06× |
| Nevada | 1,704 | 0.09× |
| Oklahoma | 1,670 | 0.08× |
| Alabama | 1,660 | 0.06× |
| Oregon | 1,616 | 0.07× |
| Louisiana | 1,528 | 0.06× |
| Connecticut | 1,508 | 0.08× |
| Utah | 1,229 | 0.07× |
| Kansas | 1,140 | 0.08× |
| Iowa | 994 | 0.06× |
| Arkansas | 936 | 0.06× |
| Mississippi | 862 | 0.06× |
| Idaho | 847 | 0.09× |
| Montana | 784 | 0.15× |
| Nebraska | 681 | 0.07× |
| New Hampshire | 604 | 0.08× |
| West Virginia | 496 | 0.06× |
| Washington, District of Columbia | 467 | 0.08× |
| Maine | 457 | 0.07× |
| Hawaii | 442 | 0.05× |
| Vermont | 413 | 0.12× |
| Wyoming | 388 | 0.14× |
| Rhode Island | 386 | 0.06× |
| South Dakota | 371 | 0.09× |
| Delaware | 346 | 0.07× |
| North Dakota | 264 | 0.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.03× | Travel & Leisure |
| Whataburger | 1.51× | Food & Beverages |
| La Jolla | 5.69× | Travel & Leisure |
| Goop | 3.23× | Internet & Social Media |
| Elsword | 9.78× | Games |
| Wok | 3.71× | Food & Beverages |
| KiwiCo | 3.52× | Kids & Family |
| Governor of Michigan | 3.71× | Politics & Society |
| Home staging | 2.57× | Home & Garden |
| Stamp collecting | 2.22× | Home & Garden |
| TV Fanatic | 4.87× | Movies & TV |
| headspace | 4.18× | Health |
| Historic site | 1.91× | Arts & Culture |
| Grinch | 1.78× | Movies & TV |
| Jeep Wagoneer | 2.5× | Cars & Mobility |
| Fairy godmother | 3.23× | Literature |
| Urban horticulture | 1.53× | Home & Garden |
| Google Home | 2.72× | Technology & Electronics |
| Corona (band) | 2.28× | Music & Radio |
| Vocal harmony | 1.69× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.56 |
| Tradition | CONSERVATISM | 1.33 |
| Community Orientation | OPEN | 1.28 |
| Family Orientation | CONSERVATISM | 1.24 |
| Extroversion | THRILL | 1.21 |
| Patriotism | CONSERVATISM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 61.9% |
| France | 4.5% |
| United Kingdom | 3.8% |
See Dion audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
Frequently asked questions
How many fans does Dion have in United States?
Dion has an estimated audience of 1,887,048 people in United States, concentrated in New Mexico and Texas.
What is the gender split and age of Dion fans?
53.9% of Dion fans are female, 46.1% are male, with an average age of 49.5 years.
Which brands do Dion fans like most?
Dion fans show strongest brand affinity for Israel (2.03×), Whataburger (1.51×), and La Jolla (5.69×) over the country average.
Where do Dion fans live in United States?
Dion fans in United States are most concentrated in New Mexico (reach 431,657), Texas (reach 54,414), and Colorado (reach 32,300). These three regions account for the largest share of the active audience.
What other brands do Dion fans also like?
Beyond Dion itself, the audience over-indexes on Whataburger (1.51×), La Jolla (5.69×), Goop (3.23×), and Elsword (9.78×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Dion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.