Doughboys Audience in United States
Doughboys has an estimated audience of 397,100 people in United States. 62.8% are female, 37.2% are male, average age 41.7. Top brand affinities: Goop, Governor of Michigan, Wok, Grinch, Vocal harmony.
Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (15.35× the country average). Demographically, the Doughboys audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Healthy Lifestyle, Extroversion.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Doughboys fans
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 41.7 |
| Estimated audience size | 397,100 |
Audience persona
The typical Doughboys fan in United States is more female, around 41.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 15.35× | Internet & Social Media |
| Governor of Michigan | 16.84× | Politics & Society |
| Wok | 12.38× | Food & Beverages |
| Grinch | 7.4× | Movies & TV |
| Vocal harmony | 8.31× | Music & Radio |
| Google Home | 11.36× | Technology & Electronics |
| Hibachi | 13.08× | Food & Beverages |
| headspace | 15.31× | Health |
| Grace Slick | 13.74× | Music & Radio |
| Cherish (group) | 16.4× | Music & Radio |
| No Escape (1994 film) | 14.48× | Movies & TV |
| Hipster | 11.94× | Politics & Society |
| Fairy godmother | 9.1× | Literature |
| El Paso County, Colorado | 15.36× | Travel & Leisure |
| Mathcore | 9.2× | Music & Radio |
| Kikar HaShabbat | 18.68× | News |
| TV Fanatic | 12.05× | Movies & TV |
| Guitarist (magazine) | 12.19× | Music & Radio |
| Gift registry | 12.49× | Kids & Family |
| Ira Glass | 15.97× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.36 |
| Extroversion | THRILL | 1.35 |
| Sports Activity | POWER | 1.11 |
| Indulgence | JOY | 1.1 |
| DIY Mentality | THRILL | 1.1 |
| Price Sensitivity | PREMIUM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 69.5% |
| Ireland | 7.7% |
| Canada | 5.9% |
See Doughboys audiences in other countries
More Pop audiences in United States
- Taylor Swift (46,907,635)
- Sabrina Carpenter (23,789,369)
- Ariana Grande (21,756,380)
- Michael Jackson (18,020,221)
- Justin Bieber (15,203,238)
How to read this data
Audience size is the estimated number of people in United States who actively search for Doughboys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.