Duke Blue Devils Audience in United States

Duke Blue Devils logo

Duke Blue Devils has an estimated audience of 920,765 people in United States. 34.2% are female, 65.8% are male, average age 39.2. Top regions: North Carolina, Texas, California. Top brand affinities: Alaska, Deliver Us From Evil, Jesse Plemons, Graham Greene, Stracchino.

The average Duke Blue Devils fan in United States is 39.2 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Texas, California. Top brand affinities include Alaska, Deliver Us From Evil, Jesse Plemons, with strongest over-indexing on Alaska (2.1× the country average). Demographically, the Duke Blue Devils audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Duke Blue Devils fans

Demographic split for Duke Blue Devils audience in United States
MetricValue
Female34.2%
Male65.8%
Average age39.2
Estimated audience size920,765

Audience persona

The typical Duke Blue Devils fan in United States is more male, around 39.2 years old, with strong Career Orientation tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Duke Blue Devils in United States
RegionReachAffinity
North Carolina138,7515.01×
Texas58,8280.74×
California53,0880.52×
Florida52,2920.84×
New York37,7300.73×
Georgia29,8911.05×
Virginia29,6501.32×
Pennsylvania29,1300.94×
Illinois27,4710.9×
South Carolina26,6251.92×
Ohio25,6970.91×
Tennessee18,3010.99×
New Jersey18,2570.78×
Indiana18,0291.07×
Kentucky15,4721.34×
Michigan14,5560.6×
Maryland14,2950.9×
Massachusetts13,8580.76×
Arizona12,1240.64×
Missouri11,9320.8×
Washington11,1250.6×
Alabama10,9770.85×
Wisconsin10,3040.74×
Mississippi9,9001.31×
Colorado9,8960.68×
Louisiana9,2660.78×
Minnesota8,7320.66×
Arkansas7,5751×
Maine7,5562.29×
Nevada6,9770.78×
Oklahoma6,6260.65×
Connecticut6,5840.71×
Iowa6,0700.8×
Oregon5,9920.57×
Kansas5,7790.8×
New Mexico5,3671.16×
Utah4,7900.58×
Nebraska4,7011.02×
Montana4,1161.61×
South Dakota4,0631.91×
West Virginia3,9890.93×
Washington, District of Columbia3,2591.18×
North Dakota3,1061.64×
Idaho2,8530.62×
New Hampshire2,4490.67×
Rhode Island1,9910.68×
Hawaii1,9660.5×
Delaware1,5320.6×
Alaska1,4050.71×
Vermont9490.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Duke Blue Devils audience
BrandAffinityCategory
Alaska2.1×Travel & Leisure
Deliver Us From Evil25.63×Movies & TV
Jesse Plemons3.38×Movies & TV
Graham Greene5.7×Literature
Stracchino23.79×Food & Beverages
Home equity1.58×Home & Garden
Nebraska Cornhuskers football2.75×Sports
Staycation2.13×Home & Garden
Kento Yamazaki6.52×Movies & TV
Chandrakasem Rajabhat University14.09×Business & Career
Chili con carne4.7×Food & Beverages
Monogram2.23×Home & Garden
Kerang3.88×Travel & Leisure
Nipsey Hussle3.23×Music & Radio
edureka19.68×Business & Career
Charlamagne Tha God5.06×Movies & TV
Sinaloa1.89×Travel & Leisure
Nick Jr. (Australia)4.32×Kids & Family
Grammarly2.2×Business & Career
Urban horticulture1.64×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Duke Blue Devils audience
TraitClusterScore
Career OrientationPOWER1.11
Early Adopter MentalityPOWER1.07
Sports ActivityPOWER0.99
Need for SecurityCONSERVATISM0.98
Convenience OrientationPREMIUM0.97
Healthy LifestyleBALANCE0.93

Worldwide distribution

Worldwide audience distribution share by country for Duke Blue Devils
CountryShare
United States76.4%
Spain5.2%
United Kingdom3.0%

See Duke Blue Devils audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Duke Blue Devils have in United States?

Duke Blue Devils has an estimated audience of 920,765 people in United States, concentrated in North Carolina and Texas.

What is the gender split and age of Duke Blue Devils fans?

34.2% of Duke Blue Devils fans are female, 65.8% are male, with an average age of 39.2 years.

Which brands do Duke Blue Devils fans like most?

Duke Blue Devils fans show strongest brand affinity for Alaska (2.1×), Deliver Us From Evil (25.63×), and Jesse Plemons (3.38×) over the country average.

Where do Duke Blue Devils fans live in United States?

Duke Blue Devils fans in United States are most concentrated in North Carolina (reach 138,751), Texas (reach 58,828), and California (reach 53,088). These three regions account for the largest share of the active audience.

What other brands do Duke Blue Devils fans also like?

Beyond Duke Blue Devils itself, the audience over-indexes on Deliver Us From Evil (25.63×), Jesse Plemons (3.38×), Graham Greene (5.7×), and Stracchino (23.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Duke Blue Devils. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.