Dune (novel) Audience in United States

Dune (novel) logo

Dune (novel) has an estimated audience of 2,420,254 people in United States. 42.8% are female, 57.2% are male, average age 31.6. Top regions: California, Texas, Florida. Top brand affinities: Miles Teller, Google Maps, Anime and manga fandom, Indeed.com, Capital One.

The average Dune (novel) fan in United States is 31.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Miles Teller, Google Maps, Anime and manga fandom, with strongest over-indexing on Miles Teller (20× the country average). Demographically, the Dune (novel) audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Risk Appetite, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of Dune (novel) fans

Demographic split for Dune (novel) audience in United States
MetricValue
Female42.8%
Male57.2%
Average age31.6
Estimated audience size2,420,254

Audience persona

The typical Dune (novel) fan in United States is more male, around 31.6 years old, with strong Risk Appetite tendencies and a notable affinity for Miles Teller.

Top regions in United States

Top regions ranked by reach for Dune (novel) in United States
RegionReachAffinity
California332,5751.25×
Texas218,8891.05×
Florida164,2571×
New York139,0071.03×
Arizona131,9232.67×
Illinois80,1160.99×
Pennsylvania73,3910.9×
Georgia71,5250.96×
North Carolina70,0300.96×
Ohio66,7410.9×
Washington66,3831.37×
Michigan61,7190.98×
New Jersey60,5410.98×
Virginia59,5331.01×
Alabama54,9081.62×
Massachusetts50,9571.07×
Colorado45,8581.2×
Indiana44,1841×
Tennessee43,1920.89×
Maryland40,8330.98×
Missouri36,3150.93×
Minnesota35,7971.03×
Oregon35,2361.27×
Wisconsin32,7780.9×
South Carolina29,8060.82×
Utah28,1941.3×
Oklahoma25,5590.95×
Kentucky24,9830.82×
Louisiana24,9720.8×
Nevada23,5771.01×
Kansas17,0350.89×
Arkansas16,3830.82×
Iowa15,9130.8×
Mississippi13,2450.66×
Idaho13,1921.09×
Connecticut13,1850.54×
Alaska10,9552.12×
New Mexico10,7600.89×
Hawaii10,0250.96×
Nebraska9,9430.82×
New Hampshire8,8870.93×
Maine8,0420.93×
West Virginia7,8320.69×
Washington, District of Columbia7,2531×
Rhode Island6,2600.81×
Montana6,0130.9×
Delaware5,2890.79×
South Dakota4,2880.77×
North Dakota3,9850.8×
Vermont3,3410.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dune (novel) audience
BrandAffinityCategory
Miles Teller20×Movies & TV
Google Maps3.82×Internet & Social Media
Anime and manga fandom5.65×Literature
Indeed.com3.39×Business & Career
Capital One3.14×Business & Career
Autism Awareness6.82×Health
AMC Theatres10.17×Movies & TV
Superman1.95×Movies & TV
Digital art5.1×Arts & Culture
Apple Store5.56×Shopping
Diabetes mellitus awareness4.68×Health
Collectible card game6.18×Games
Graphic novel7.28×Literature
Kia Sportage13.19×Cars & Mobility
Mission: Impossible6.46×Movies & TV
Singer-songwriter2.45×Music & Radio
Skyfall20×Movies & TV
Bruce Willis4.03×Movies & TV
Livemusic2.96×Music & Radio
Action role-playing game4.76×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dune (novel) audience
TraitClusterScore
Risk AppetiteTHRILL1.62
Quality AwarenessPREMIUM1.5
Early Adopter MentalityPOWER1.21
LGBTQ+ IdentityOPEN1.13
Need for SecurityCONSERVATISM1.11
Pet OwnershipJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for Dune (novel)
CountryShare
United States19.8%
India11.9%
United Kingdom9.7%

See Dune (novel) audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Dune (novel) have in United States?

Dune (novel) has an estimated audience of 2,420,254 people in United States, concentrated in California and Texas.

What is the gender split and age of Dune (novel) fans?

42.8% of Dune (novel) fans are female, 57.2% are male, with an average age of 31.6 years.

Which brands do Dune (novel) fans like most?

Dune (novel) fans show strongest brand affinity for Miles Teller (20×), Google Maps (3.82×), and Anime and manga fandom (5.65×) over the country average.

Where do Dune (novel) fans live in United States?

Dune (novel) fans in United States are most concentrated in California (reach 332,575), Texas (reach 218,889), and Florida (reach 164,257). These three regions account for the largest share of the active audience.

What other brands do Dune (novel) fans also like?

Beyond Dune (novel) itself, the audience over-indexes on Google Maps (3.82×), Anime and manga fandom (5.65×), Indeed.com (3.39×), and Capital One (3.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dune (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.