Rascasse Audience Intelligence

Dune (novel) Audience in United States

A data profile of the people who buy, follow and care about Dune (novel) in United States — modelled from more than twelve digital signal sources. Dune (novel) has an estimated audience of 2,441,514 people in United States.

#64among Book / Manga / Comic in United States#202in Literature

The average Dune (novel) fan in United States is 31.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Miles Teller, Mission: Impossible, Reddit, with strongest over-indexing on Miles Teller (20× the country average).

Demographically, the Dune (novel) audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dune (novel) fan in United States is more male, around 31.6 years old, with strong Individualism tendencies and a notable affinity for Miles Teller.

Category: Literature · Type: Book / Manga / Comic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dune (novel) profile in United States.

Audience size
2.4M
in United States
Gender
42.8%♀
57.2% male
Age
31.6
average years
Country rank
#12121
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dune (novel) fans

42.8% are female, 57.2% are male, average age 31.6.

Fig. 02

Gender split

42.8%
Female
57.2%
Male
Demographic split for Dune (novel) audience in United States
MetricValue
Female42.8%
Male57.2%
Average age31.6
Estimated audience size2,441,514
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Dune (novel) audience in United States
Age bracketShare%
16-1944%
20-2919%
30-3913%
40-4913%
50+10%
Fig. 04

Worldwide distribution

19.4%

of the worldwide Dune (novel) audience comes from United States.

Worldwide audience distribution share by country for Dune (novel)
CountryShare
United States19.4%
India13.0%
United Kingdom9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dune (novel) audience in United States is strongest.

Fig. 05

Top regions by affinity

Dune (novel) fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~100K2.65×
02Alaska~10K2.30×
03Alabama~60K1.64×
04Washington~60K1.32×
05Utah~30K1.30×
06Oregon~30K1.26×
07California~300K1.22×
08Colorado~40K1.17×
09Idaho~10K1.10×
10Massachusetts~50K1.03×
11Washington, District of Columbia~7K1.02×
12Minnesota~40K1.01×
13Texas~200K1.00×
14Nevada~20K1.00×
15Virginia~60K0.98×
16Indiana~40K0.98×
17Maryland~40K0.98×
18Florida~200K0.97×
19New York~100K0.97×
20Hawaii~10K0.97×
21Michigan~60K0.96×
22Illinois~80K0.95×
23New Jersey~60K0.95×
24New Hampshire~9K0.95×
25Maine~8K0.95×
26Oklahoma~30K0.94×
27Georgia~70K0.93×
28North Carolina~70K0.92×
29Montana~6K0.92×
30Missouri~40K0.91×
31New Mexico~10K0.91×
32Pennsylvania~70K0.88×
33Tennessee~40K0.88×
34Wisconsin~30K0.88×
35Kansas~20K0.88×
36Ohio~60K0.87×
37North Dakota~4K0.87×
38Arkansas~20K0.84×
39Rhode Island~6K0.84×
40Nebraska~10K0.83×
41Kentucky~20K0.82×
42Delaware~5K0.82×
43Vermont~4K0.82×
44South Carolina~30K0.81×
45South Dakota~5K0.81×
46Louisiana~30K0.80×
47Iowa~20K0.79×
48West Virginia~8K0.73×
49Mississippi~10K0.69×
50Connecticut~10K0.49×
Fig. 06

Affinity by region

Affinity by region — Dune (novel), United States
0.49×1.00×2.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dune (novel) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dune (novel) audience
#·InterestCategoryAffinity×
01Humanoid robotTechnology & Electronics21.47×
02Miles TellerMovies & TV20.00×
03International educationBusiness & Career15.19×
04Cate BlanchettMovies & TV13.37×
05Mission: ImpossibleMovies & TV12.22×
06AMC TheatresMovies & TV10.77×
07Star TrekMovies & TV8.70×
08Graphic novelLiterature8.04×
09Web serverTechnology & Electronics7.87×
10Rotten TomatoesMovies & TV6.47×
11Charlize TheronMovies & TV6.44×
12Brittany SnowMovies & TV5.96×
13Psychological thrillerLiterature5.69×
14RedditInternet & Social Media3.62×
15Horror moviesMovies & TV2.61×
16SupermanMovies & TV2.25×
17PodcastMusic & Radio2.22×
18Alcoholic beveragesFood & Beverages1.85×
19Donald TrumpPolitics & Society1.78×
20CookingFood & Beverages1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dune (novel) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dune (novel) audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.97×
Early Adopter MentalityPOWER1.74×
SpiritualityBALANCE1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dune (novel) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.78×
DIY MentalityTHRILL0.79×
Sports ActivityPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dune (novel) have in United States?

Dune (novel) has an estimated audience of 2,441,514 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dune (novel) fans?

42.8% of Dune (novel) fans are female, 57.2% are male, with an average age of 31.6 years.

03

Which brands do Dune (novel) fans like most?

Dune (novel) fans show strongest brand affinity for Miles Teller (20×), Mission: Impossible (12.22×), and Reddit (3.62×) over the country average.

04

Where do Dune (novel) fans live in United States?

Dune (novel) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Dune (novel) fans also like?

Beyond Dune (novel) itself, the audience over-indexes on Mission: Impossible (12.22×), Reddit (3.62×), Web server (7.87×), and International education (15.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See Dune (novel) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dune (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →