Dune (novel) Audience in United States

Dune (novel) logo

Dune (novel) has an estimated audience of 2,420,254 people in United States. 42.8% are female, 57.2% are male, average age 31.6. Top regions: California, Texas, Florida. Top brand affinities: Buying and Selling Real Estate, Minnesota, South Yorkshire, Nationality, Combat sport.

The average Dune (novel) fan in United States is 31.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Buying and Selling Real Estate, Minnesota, South Yorkshire, with strongest over-indexing on Buying and Selling Real Estate (18.21× the country average). Demographically, the Dune (novel) audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Risk Appetite, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of Dune (novel) fans

Demographic split for Dune (novel) audience in United States
MetricValue
Female42.8%
Male57.2%
Average age31.6
Estimated audience size2,420,254

Audience persona

The typical Dune (novel) fan in United States is more male, around 31.6 years old, with strong Risk Appetite tendencies and a notable affinity for Buying and Selling Real Estate.

Top regions in United States

Top regions ranked by reach for Dune (novel) in United States
RegionReachAffinity
California332,5751.25×
Texas218,8891.05×
Florida164,2571×
New York139,0071.03×
Arizona131,9232.67×
Illinois80,1160.99×
Pennsylvania73,3910.9×
Georgia71,5250.96×
North Carolina70,0300.96×
Ohio66,7410.9×
Washington66,3831.37×
Michigan61,7190.98×
New Jersey60,5410.98×
Virginia59,5331.01×
Alabama54,9081.62×
Massachusetts50,9571.07×
Colorado45,8581.2×
Indiana44,1841×
Tennessee43,1920.89×
Maryland40,8330.98×
Missouri36,3150.93×
Minnesota35,7971.03×
Oregon35,2361.27×
Wisconsin32,7780.9×
South Carolina29,8060.82×
Utah28,1941.3×
Oklahoma25,5590.95×
Kentucky24,9830.82×
Louisiana24,9720.8×
Nevada23,5771.01×
Kansas17,0350.89×
Arkansas16,3830.82×
Iowa15,9130.8×
Mississippi13,2450.66×
Idaho13,1921.09×
Connecticut13,1850.54×
Alaska10,9552.12×
New Mexico10,7600.89×
Hawaii10,0250.96×
Nebraska9,9430.82×
New Hampshire8,8870.93×
Maine8,0420.93×
West Virginia7,8320.69×
Washington, District of Columbia7,2531×
Rhode Island6,2600.81×
Montana6,0130.9×
Delaware5,2890.79×
South Dakota4,2880.77×
North Dakota3,9850.8×
Vermont3,3410.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dune (novel) audience
BrandAffinityCategory
Buying and Selling Real Estate18.21×Home & Garden
Minnesota2.17×Travel & Leisure
South Yorkshire15.42×Travel & Leisure
Nationality2.15×Politics & Society
Combat sport1.55×Sports
Curcuma19.01×Food & Beverages
Historic site3.74×Arts & Culture
Vocal harmony3.67×Music & Radio
Elsword13.19×Games
Google Photos1.92×Technology & Electronics
Penn & Teller6.36×Movies & TV
Noodle (Gorillaz)2.71×Music & Radio
Home staging3.8×Home & Garden
Grinch2.91×Movies & TV
Jawaharlal Nehru University20×Business & Career
Fox 13 News4.52×Movies & TV
Dental hygienist4.49×Health
Pro-Ject2.65×Music & Radio
Monogram2.49×Home & Garden
WESH 2 News3.15×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dune (novel) audience
TraitClusterScore
Risk AppetiteTHRILL1.62
Quality AwarenessPREMIUM1.5
Early Adopter MentalityPOWER1.21
LGBTQ+ IdentityOPEN1.13
Need for SecurityCONSERVATISM1.11
Pet OwnershipJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for Dune (novel)
CountryShare
United States19.8%
India11.9%
United Kingdom9.7%

See Dune (novel) audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Dune (novel) have in United States?

Dune (novel) has an estimated audience of 2,420,254 people in United States, concentrated in California and Texas.

What is the gender split and age of Dune (novel) fans?

42.8% of Dune (novel) fans are female, 57.2% are male, with an average age of 31.6 years.

Which brands do Dune (novel) fans like most?

Dune (novel) fans show strongest brand affinity for Buying and Selling Real Estate (18.21×), Minnesota (2.17×), and South Yorkshire (15.42×) over the country average.

Where do Dune (novel) fans live in United States?

Dune (novel) fans in United States are most concentrated in California (reach 332,575), Texas (reach 218,889), and Florida (reach 164,257). These three regions account for the largest share of the active audience.

What other brands do Dune (novel) fans also like?

Beyond Dune (novel) itself, the audience over-indexes on Minnesota (2.17×), South Yorkshire (15.42×), Nationality (2.15×), and Combat sport (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dune (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.