Eater Audience in United States
Eater has an estimated audience of 1,805,015 people in United States. 46.2% are female, 53.8% are male, average age 38.2. Top regions: New York, California, Texas. Top brand affinities: Lulu 黃路梓茵, Gilt.com, Karbala, Regional styles of Mexican music, Like Dandelion Dust.
The average Eater fan in United States is 38.2 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Lulu 黃路梓茵, Gilt.com, Karbala, with strongest over-indexing on Lulu 黃路梓茵 (20× the country average). Demographically, the Eater audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Quality Awareness, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Health · Type: Website / Newspaper / Magazine
Demographics of Eater fans
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 38.2 |
| Estimated audience size | 1,805,015 |
Audience persona
The typical Eater fan in United States is balanced, around 38.2 years old, with strong Quality Awareness tendencies and a notable affinity for Lulu 黃路梓茵.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 376,663 | 3.73× |
| California | 370,836 | 1.87× |
| Texas | 160,186 | 1.03× |
| Illinois | 102,940 | 1.71× |
| Florida | 99,101 | 0.81× |
| Georgia | 59,178 | 1.06× |
| Washington | 58,140 | 1.61× |
| Massachusetts | 57,799 | 1.63× |
| New Jersey | 53,162 | 1.16× |
| Oregon | 51,139 | 2.47× |
| Pennsylvania | 46,604 | 0.77× |
| Virginia | 42,817 | 0.97× |
| North Carolina | 42,167 | 0.78× |
| Michigan | 40,361 | 0.86× |
| Minnesota | 36,264 | 1.4× |
| Colorado | 36,177 | 1.27× |
| Ohio | 33,005 | 0.59× |
| Louisiana | 32,196 | 1.38× |
| Tennessee | 30,858 | 0.85× |
| Maryland | 28,925 | 0.93× |
| Arizona | 26,786 | 0.73× |
| South Carolina | 24,695 | 0.91× |
| Nevada | 21,879 | 1.25× |
| Missouri | 21,083 | 0.72× |
| Connecticut | 20,560 | 1.14× |
| Indiana | 19,056 | 0.58× |
| Washington, District of Columbia | 16,924 | 3.12× |
| Wisconsin | 16,202 | 0.6× |
| Alabama | 15,377 | 0.61× |
| Kentucky | 14,129 | 0.62× |
| Oklahoma | 10,235 | 0.51× |
| Iowa | 10,130 | 0.68× |
| Hawaii | 9,385 | 1.21× |
| Utah | 8,968 | 0.55× |
| Mississippi | 8,934 | 0.6× |
| Arkansas | 8,850 | 0.6× |
| Kansas | 8,440 | 0.59× |
| New Mexico | 6,968 | 0.77× |
| Maine | 5,813 | 0.9× |
| Nebraska | 5,793 | 0.64× |
| Rhode Island | 5,401 | 0.94× |
| New Hampshire | 5,002 | 0.7× |
| Idaho | 4,822 | 0.53× |
| West Virginia | 3,981 | 0.47× |
| Vermont | 3,882 | 1.23× |
| Montana | 3,350 | 0.67× |
| Delaware | 2,744 | 0.55× |
| Alaska | 1,824 | 0.47× |
| South Dakota | 1,625 | 0.39× |
| Wyoming | 1,373 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 20× | Movies & TV |
| Gilt.com | 20× | Shopping |
| Karbala | 14.6× | Travel & Leisure |
| Regional styles of Mexican music | 4.17× | Music & Radio |
| Like Dandelion Dust | 20× | Movies & TV |
| Lindy Hop | 12.55× | Music & Radio |
| Tiara | 11.71× | Politics & Society |
| Home construction | 1.62× | Home & Garden |
| Mothercare | 3.54× | Kids & Family |
| Historic site | 4.15× | Arts & Culture |
| Mount Kilimanjaro | 15.98× | Travel & Leisure |
| Jersey (fabric) | 20× | Fashion & Accessoires |
| Ken Burns | 6.76× | Movies & TV |
| 3D printing | 2.35× | Technology & Electronics |
| Home equity | 1.77× | Home & Garden |
| Nebraska Cornhuskers | 7.22× | Sports |
| Keene, New Hampshire | 16.58× | Travel & Leisure |
| Litter box | 1.72× | Pets & Animals |
| Natural rubber | 1.57× | Cars & Mobility |
| Kanna Hashimoto | 20× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.55 |
| Community Orientation | OPEN | 2.24 |
| Indulgence | JOY | 2.11 |
| LGBTQ+ Identity | OPEN | 1.84 |
| Design Affinity | PREMIUM | 1.82 |
| Family Orientation | CONSERVATISM | 1.73 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 62.8% |
| Colombia | 5.7% |
| United Kingdom | 3.4% |
See Eater audiences in other countries
More Health audiences in United States
Frequently asked questions
How many fans does Eater have in United States?
Eater has an estimated audience of 1,805,015 people in United States, concentrated in New York and California.
What is the gender split and age of Eater fans?
46.2% of Eater fans are female, 53.8% are male, with an average age of 38.2 years.
Which brands do Eater fans like most?
Eater fans show strongest brand affinity for Lulu 黃路梓茵 (20×), Gilt.com (20×), and Karbala (14.6×) over the country average.
Where do Eater fans live in United States?
Eater fans in United States are most concentrated in New York (reach 376,663), California (reach 370,836), and Texas (reach 160,186). These three regions account for the largest share of the active audience.
What other brands do Eater fans also like?
Beyond Eater itself, the audience over-indexes on Gilt.com (20×), Karbala (14.6×), Regional styles of Mexican music (4.17×), and Like Dandelion Dust (20×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Eater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.