Educational assessment Audience in United States

Educational assessment logo

Educational assessment has an estimated audience of 3,948,336 people in United States. 67.4% are female, 32.6% are male, average age 43.3. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Goop, headspace, Governor of Michigan, Wok.

The average Educational assessment fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Goop, headspace, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Educational assessment audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic · Subtype: Field of study

Demographics of Educational assessment fans

Demographic split for Educational assessment audience in United States
MetricValue
Female67.4%
Male32.6%
Average age43.3
Estimated audience size3,948,336

Audience persona

The typical Educational assessment fan in United States is more female, around 43.3 years old, with strong Career Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Educational assessment in United States
RegionReachAffinity
California332,2370.77×
Texas205,3140.6×
New York202,9410.92×
Florida164,8660.62×
Georgia91,0980.75×
Ohio89,8650.74×
Pennsylvania86,8410.65×
Illinois77,1650.59×
North Carolina69,2850.58×
Virginia68,7600.71×
New Jersey62,4410.62×
Maryland56,7690.84×
Michigan54,3150.53×
Colorado50,6100.81×
Massachusetts50,5850.65×
Tennessee50,1570.63×
Washington49,3800.62×
Oklahoma47,3721.08×
Indiana46,7870.65×
Arizona45,9070.57×
Mississippi43,1661.33×
Louisiana42,4200.83×
Alabama41,3670.75×
Minnesota41,1710.73×
South Carolina37,3480.63×
Kentucky33,0230.67×
Missouri31,8860.5×
Kansas27,7180.89×
Wisconsin27,0130.45×
Arkansas26,2380.81×
New Mexico25,5911.29×
Oregon25,1830.56×
Nevada22,5070.59×
West Virginia22,5071.22×
Alaska22,4602.66×
Iowa21,3800.66×
Idaho20,7841.05×
Hawaii19,8541.17×
Connecticut19,6430.5×
Montana19,5791.79×
Rhode Island19,3991.54×
South Dakota19,3252.12×
Utah19,1420.54×
North Dakota18,8162.32×
New Hampshire18,5451.19×
Wyoming18,2073.11×
Nebraska18,1590.92×
Maine17,8961.27×
Vermont17,6132.54×
Delaware16,0361.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Educational assessment audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop14.72×Internet & Social Media
headspace18.51×Health
Governor of Michigan13.76×Politics & Society
Wok12.12×Food & Beverages
Grace Slick14.99×Music & Radio
Google Home10.9×Technology & Electronics
Cherish (group)16.22×Music & Radio
Hibachi11.05×Food & Beverages
Grinch5.64×Movies & TV
Vocal harmony6.11×Music & Radio
El Paso County, Colorado15.23×Travel & Leisure
Fairy godmother8.5×Literature
Ira Glass19.36×Music & Radio
TV Fanatic11.43×Movies & TV
Guitarist (magazine)11.75×Music & Radio
Cryptic crossword15.73×Technology & Electronics
Hipster9.31×Politics & Society
Kikar HaShabbat15.78×News
No Escape (1994 film)10.18×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Educational assessment audience
TraitClusterScore
Career OrientationPOWER1.81
Need for SecurityCONSERVATISM1.48
TravellingTHRILL1.44
Community OrientationOPEN1.41
Price SensitivityPREMIUM1.34
Quality AwarenessPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Educational assessment
CountryShare
United States35.1%
United Kingdom8.1%
Italy6.9%

See Educational assessment audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Educational assessment have in United States?

Educational assessment has an estimated audience of 3,948,336 people in United States, concentrated in California and Texas.

What is the gender split and age of Educational assessment fans?

67.4% of Educational assessment fans are female, 32.6% are male, with an average age of 43.3 years.

Which brands do Educational assessment fans like most?

Educational assessment fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (14.72×), and headspace (18.51×) over the country average.

Where do Educational assessment fans live in United States?

Educational assessment fans in United States are most concentrated in California (reach 332,237), Texas (reach 205,314), and New York (reach 202,941). These three regions account for the largest share of the active audience.

What other brands do Educational assessment fans also like?

Beyond Educational assessment itself, the audience over-indexes on Goop (14.72×), headspace (18.51×), Governor of Michigan (13.76×), and Wok (12.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Educational assessment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.