Egg Audience in United States

Egg logo

Egg has an estimated audience of 7,627,153 people in United States. 68.0% are female, 32.0% are male, average age 41.3. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Progressive rock, Jingoism, Janitor, Hebe.

The average Egg fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Progressive rock, Jingoism, with strongest over-indexing on Nationality (2.41× the country average). Demographically, the Egg audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Egg fans

Demographic split for Egg audience in United States
MetricValue
Female68.0%
Male32.0%
Average age41.3
Estimated audience size7,627,153

Audience persona

The typical Egg fan in United States is more female, around 41.3 years old, with strong Indulgence tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Egg in United States
RegionReachAffinity
California1,133,6761.35×
Texas755,7961.15×
Florida559,6461.08×
New York475,9271.12×
Illinois326,9681.29×
Georgia263,3731.12×
Pennsylvania260,8471.02×
Ohio244,5881.04×
North Carolina238,4891.04×
Michigan234,3751.18×
New Jersey215,9681.11×
Virginia204,8431.1×
Arizona190,3341.22×
Washington174,9591.14×
Indiana165,2431.19×
Tennessee153,1401×
Missouri148,0381.2×
Massachusetts139,1240.93×
Maryland136,5641.04×
Wisconsin116,1361.01×
South Carolina113,6420.99×
Colorado113,3710.94×
Minnesota109,2831×
Alabama107,3801.01×
Louisiana98,1441×
Kentucky95,6611×
Oregon92,3301.06×
Nevada89,5451.21×
Oklahoma88,9121.05×
Connecticut77,8231.02×
Utah65,7250.96×
Arkansas62,1050.99×
Kansas59,2820.99×
Mississippi58,8340.94×
Iowa57,5200.92×
Hawaii40,4741.23×
Nebraska35,8730.94×
New Mexico34,1370.89×
Idaho33,8920.89×
West Virginia33,0590.93×
Delaware32,0381.52×
Rhode Island21,4550.88×
New Hampshire21,3630.71×
Maine20,0420.73×
Washington, District of Columbia17,4650.76×
Montana14,1480.67×
South Dakota13,5110.77×
North Dakota13,0940.84×
Alaska11,4030.7×
Vermont7,6070.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Egg audience
BrandAffinityCategory
Nationality2.41×Politics & Society
Progressive rock1.62×Music & Radio
Jingoism1.53×Politics & Society
Janitor1.96×Home & Garden
Hebe1.88×Home & Garden
Layne Staley1.56×Music & Radio
Buying and Selling Real Estate1.91×Home & Garden
Al Ahly SC1.89×Sports
Picnic1.54×Kids & Family
Enfamil1.5×Kids & Family
Gaelic football1.54×Sports
English literature1.5×Literature
Tierra Cali1.61×Travel & Leisure
Brunello Cucinelli1.6×Fashion & Accessoires
Hattiesburg, Mississippi2.09×Travel & Leisure
Spinal muscular atrophy1.92×Health
Cockpit1.89×Travel & Leisure
Software widget2.86×Technology & Electronics
Certified diabetes educator2.43×Business & Career
Redemption (theology)1.57×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Egg audience
TraitClusterScore
IndulgenceJOY1.38
Family OrientationCONSERVATISM1.3
Convenience OrientationPREMIUM1.29
IndividualismJOY1.26
TravellingTHRILL1.24
Urban LifestyleOPEN1.22

Worldwide distribution

Worldwide audience distribution share by country for Egg
CountryShare
United States22.4%
United Kingdom6.4%
Taiwan5.8%

See Egg audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Egg have in United States?

Egg has an estimated audience of 7,627,153 people in United States, concentrated in California and Texas.

What is the gender split and age of Egg fans?

68.0% of Egg fans are female, 32.0% are male, with an average age of 41.3 years.

Which brands do Egg fans like most?

Egg fans show strongest brand affinity for Nationality (2.41×), Progressive rock (1.62×), and Jingoism (1.53×) over the country average.

Where do Egg fans live in United States?

Egg fans in United States are most concentrated in California (reach 1,133,676), Texas (reach 755,796), and Florida (reach 559,646). These three regions account for the largest share of the active audience.

What other brands do Egg fans also like?

Beyond Egg itself, the audience over-indexes on Progressive rock (1.62×), Jingoism (1.53×), Janitor (1.96×), and Hebe (1.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Egg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.