Electronic game Audience in United States

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Electronic game has an estimated audience of 1,627,320 people in United States. 39.8% are female, 60.2% are male, average age 39.2. Top regions: California, Texas, New York. Top brand affinities: Minnesota, Definitive Technology, Hebe, Israel, Emperor Entertainment Group.

The average Electronic game fan in United States is 39.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Minnesota, Definitive Technology, Hebe, with strongest over-indexing on Minnesota (6.88× the country average). Demographically, the Electronic game audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Need for Security, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic

Demographics of Electronic game fans

Demographic split for Electronic game audience in United States
MetricValue
Female39.8%
Male60.2%
Average age39.2
Estimated audience size1,627,320

Audience persona

The typical Electronic game fan in United States is more male, around 39.2 years old, with strong Need for Security tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Electronic game in United States
RegionReachAffinity
California76,2370.43×
Texas69,1220.49×
New York53,8720.59×
Florida44,3930.4×
Pennsylvania29,8860.55×
Illinois25,1560.46×
Michigan22,4980.53×
North Carolina21,8820.45×
Ohio20,9860.42×
Georgia20,9000.42×
Alabama19,8600.87×
Virginia17,6600.45×
New Jersey17,5290.42×
Indiana17,4310.59×
Louisiana17,2720.82×
Missouri16,8820.64×
Massachusetts16,2550.51×
Tennessee16,2180.5×
Mississippi13,7121.02×
Arkansas13,1970.98×
Arizona13,0840.39×
Oklahoma12,9060.71×
Minnesota12,8530.55×
Kentucky12,7020.62×
Maryland12,4460.44×
Washington12,4180.38×
Kansas12,1990.95×
Wisconsin11,9880.49×
South Carolina11,6290.47×
West Virginia11,3201.49×
Alaska11,2973.25×
Iowa10,7540.8×
Connecticut10,6400.65×
Idaho10,4541.28×
Oregon10,4310.56×
Hawaii9,9861.43×
New Mexico9,8431.21×
South Dakota9,7202.58×
Colorado9,6320.38×
Utah9,6280.66×
North Dakota9,4642.83×
New Hampshire9,3271.45×
Wyoming9,1573.8×
Nebraska9,1341.12×
Nevada9,0560.58×
Rhode Island9,0071.74×
Maine9,0011.54×
Vermont8,8593.1×
Delaware8,0661.8×
Washington, District of Columbia5,8241.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Electronic game audience
BrandAffinityCategory
Minnesota6.88×Travel & Leisure
Definitive Technology156.68×Technology & Electronics
Hebe12.67×Home & Garden
Israel4.04×Travel & Leisure
Emperor Entertainment Group18.86×Business & Career
Natural rubber2.76×Cars & Mobility
Mackenzie Foy9.77×Fashion & Accessoires
Superior Hiking Trail16.83×Travel & Leisure
Penn & Teller8.7×Movies & TV
Nationality1.62×Politics & Society
Yoga Journal13.38×Sports
Kendra Scott2.03×Fashion & Accessoires
Dental hygienist4.47×Health
Wikia2.2×Internet & Social Media
UK garage3.47×Music & Radio
Bull Terrier (Miniature)20×Pets & Animals
Voter registration2.93×Politics & Society
Elsword9.93×Games
jordy nelson9.58×Sports
Who Wants to Be a Millionaire?5.42×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Electronic game audience
TraitClusterScore
Need for SecurityCONSERVATISM1.41
Social Media UsageJOY1.33
Early Adopter MentalityPOWER1.27
TravellingTHRILL1.24
PatriotismCONSERVATISM1.22
Risk AppetiteTHRILL1.21

Worldwide distribution

Worldwide audience distribution share by country for Electronic game
CountryShare
Vietnam31.2%
United States15.3%
Japan6.6%

See Electronic game audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Electronic game have in United States?

Electronic game has an estimated audience of 1,627,320 people in United States, concentrated in California and Texas.

What is the gender split and age of Electronic game fans?

39.8% of Electronic game fans are female, 60.2% are male, with an average age of 39.2 years.

Which brands do Electronic game fans like most?

Electronic game fans show strongest brand affinity for Minnesota (6.88×), Definitive Technology (156.68×), and Hebe (12.67×) over the country average.

Where do Electronic game fans live in United States?

Electronic game fans in United States are most concentrated in California (reach 76,237), Texas (reach 69,122), and New York (reach 53,872). These three regions account for the largest share of the active audience.

What other brands do Electronic game fans also like?

Beyond Electronic game itself, the audience over-indexes on Definitive Technology (156.68×), Hebe (12.67×), Israel (4.04×), and Emperor Entertainment Group (18.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Electronic game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.