Ethel Cain Audience in United States
Ethel Cain has an estimated audience of 2,609,546 people in United States. 51.5% are female, 48.5% are male, average age 41.4. Top brand affinities: Salman Khan, Tulare County, California, Israel, Guy Fieri, Pro-Ject.
Top brand affinities include Salman Khan, Tulare County, California, Israel, with strongest over-indexing on Salman Khan (20.77× the country average). Demographically, the Ethel Cain audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Extroversion, Risk Appetite.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Ethel Cain fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 41.4 |
| Estimated audience size | 2,609,546 |
Audience persona
The typical Ethel Cain fan in United States is balanced, around 41.4 years old, with strong Extroversion tendencies and a notable affinity for Salman Khan.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Salman Khan | 20.77× | Movies & TV |
| Tulare County, California | 24.07× | Travel & Leisure |
| Israel | 2.54× | Travel & Leisure |
| Guy Fieri | 3.52× | Movies & TV |
| Pro-Ject | 3.64× | Music & Radio |
| Product design | 1.69× | Business & Career |
| Nebraska Cornhuskers football | 3.09× | Sports |
| UK garage | 4.2× | Music & Radio |
| Japanese domestic market | 3.11× | Politics & Society |
| Bank account | 1.59× | Business & Career |
| Nipsey Hussle | 3.57× | Music & Radio |
| Staycation | 1.98× | Home & Garden |
| Jesse Plemons | 2× | Movies & TV |
| Stay at Home Mum | 7.6× | Kids & Family |
| Yahoo Sports Fantasy | 3.99× | |
| Home staging | 2.91× | Home & Garden |
| JDSU | 1.56× | Business & Career |
| Electrolyte | 2.36× | Health |
| Nuts (film) | 2.83× | Movies & TV |
| Joshua Jackson | 2.1× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.5 |
| Risk Appetite | THRILL | 1.47 |
| LGBTQ+ Identity | OPEN | 1.45 |
| Community Orientation | OPEN | 1.28 |
| Tradition | CONSERVATISM | 1.27 |
| Sustainability | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 51.2% |
| United Kingdom | 10.4% |
| Canada | 5.0% |
See Ethel Cain audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Ethel Cain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.