Evil eye Audience in United States

Evil eye logo

Evil eye has an estimated audience of 846,221 people in United States. 84.3% are female, 15.7% are male, average age 34.4. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Bank account, Home equity, Mothercare, Natural rubber.

The average Evil eye fan in United States is 34.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Bank account, Home equity, with strongest over-indexing on Lulu 黃路梓茵 (9.3× the country average). Demographically, the Evil eye audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Evil eye fans

Demographic split for Evil eye audience in United States
MetricValue
Female84.3%
Male15.7%
Average age34.4
Estimated audience size846,221

Audience persona

The typical Evil eye fan in United States is more female, around 34.4 years old, with strong Design Affinity tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Evil eye in United States
RegionReachAffinity
California130,7601.41×
Texas80,7871.11×
Florida72,5031.27×
New York65,5891.39×
Illinois32,1791.14×
Pennsylvania31,0051.09×
New Jersey28,1591.31×
Georgia27,8591.07×
North Carolina27,2811.07×
Ohio26,0991×
Virginia23,7941.15×
Michigan23,3171.05×
Massachusetts19,8061.19×
Washington19,0481.12×
Arizona19,0171.1×
Tennessee16,3600.96×
Maryland16,0861.11×
Indiana15,3921×
Colorado15,0021.12×
Missouri13,0170.95×
South Carolina12,0150.94×
Alabama10,8210.92×
Louisiana10,5130.96×
Oregon10,3781.07×
Minnesota10,3020.85×
Wisconsin9,9400.78×
Connecticut9,8301.16×
Kentucky9,7700.92×
Nevada9,5741.17×
Oklahoma9,0540.96×
Utah7,2210.95×
Arkansas6,0690.87×
Kansas5,8660.88×
Iowa5,8370.84×
Mississippi5,8080.83×
New Mexico4,2501×
Nebraska3,8560.91×
Hawaii3,7261.02×
West Virginia3,5670.91×
Idaho3,5250.83×
New Hampshire3,3191×
Washington, District of Columbia3,0141.18×
Rhode Island2,9811.11×
Maine2,7120.89×
Delaware2,0170.86×
Montana1,7960.77×
Alaska1,6780.93×
South Dakota1,2760.65×
North Dakota1,2620.73×
Vermont1,1200.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Evil eye audience
BrandAffinityCategory
Lulu 黃路梓茵9.3×Movies & TV
Bank account4.92×Business & Career
Home equity3.01×Home & Garden
Mothercare4.37×Kids & Family
Natural rubber2.52×Cars & Mobility
Lindy Hop9.3×Music & Radio
Product design1.73×Business & Career
UK garage4.14×Music & Radio
JDSU2.22×Business & Career
3D printing1.6×Technology & Electronics
Cachorro3.39×Pets & Animals
Tierra Cali4.41×Travel & Leisure
Regional styles of Mexican music1.63×Music & Radio
Panama2.04×Travel & Leisure
Historic site2.27×Arts & Culture
Hippocrates15.58×Politics & Society
Noodle (Gorillaz)1.7×Music & Radio
Pro-Ject1.89×Music & Radio
Highland games4.11×Sports
Iron Man (film)2.19×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Evil eye audience
TraitClusterScore
Design AffinityPREMIUM2.83
Luxury OrientationPREMIUM2.38
SustainabilityBALANCE2.17
MindfulnessBALANCE2.09
IndulgenceJOY1.77
Quality AwarenessPREMIUM1.7

Worldwide distribution

Worldwide audience distribution share by country for Evil eye
CountryShare
United States33.7%
India24.5%
United Kingdom8.1%

See Evil eye audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Evil eye have in United States?

Evil eye has an estimated audience of 846,221 people in United States, concentrated in California and Texas.

What is the gender split and age of Evil eye fans?

84.3% of Evil eye fans are female, 15.7% are male, with an average age of 34.4 years.

Which brands do Evil eye fans like most?

Evil eye fans show strongest brand affinity for Lulu 黃路梓茵 (9.3×), Bank account (4.92×), and Home equity (3.01×) over the country average.

Where do Evil eye fans live in United States?

Evil eye fans in United States are most concentrated in California (reach 130,760), Texas (reach 80,787), and Florida (reach 72,503). These three regions account for the largest share of the active audience.

What other brands do Evil eye fans also like?

Beyond Evil eye itself, the audience over-indexes on Bank account (4.92×), Home equity (3.01×), Mothercare (4.37×), and Natural rubber (2.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Evil eye. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.