Explore Travel Audience in United States

Explore Travel logo

Explore Travel has an estimated audience of 366,735 people in United States. 51.2% are female, 48.8% are male, average age 33.7. Top regions: California, New York, Florida. Top brand affinities: Embroidery Library, Product design, Steampunk, Elsword, Gippy Grewal.

The average Explore Travel fan in United States is 33.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Embroidery Library, Product design, Steampunk, with strongest over-indexing on Embroidery Library (36.84× the country average). Demographically, the Explore Travel audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Travelling, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Explore Travel fans

Demographic split for Explore Travel audience in United States
MetricValue
Female51.2%
Male48.8%
Average age33.7
Estimated audience size366,735

Audience persona

The typical Explore Travel fan in United States is balanced, around 33.7 years old, with strong Travelling tendencies and a notable affinity for Embroidery Library.

Top regions in United States

Top regions ranked by reach for Explore Travel in United States
RegionReachAffinity
California26,6150.66×
New York14,4830.71×
Florida13,8370.56×
Texas13,3960.42×
New Jersey6,5090.7×
Illinois5,7800.47×
Massachusetts5,6840.79×
Pennsylvania5,4970.45×
Washington5,2490.71×
Georgia5,2420.46×
North Carolina5,1090.46×
Colorado4,7850.83×
Arizona4,0150.54×
Virginia3,9990.45×
Maryland3,6600.58×
Ohio3,1580.28×
Mississippi2,9810.99×
Michigan2,9690.31×
Oregon2,7530.65×
Tennessee2,7420.37×
Louisiana2,6500.56×
Arkansas2,6480.88×
Connecticut2,6430.72×
Minnesota2,6390.5×
Oklahoma2,5900.64×
Kentucky2,5490.55×
Alabama2,4670.48×
West Virginia2,4611.44×
Alaska2,4563.13×
Missouri2,3850.4×
South Carolina2,3330.42×
Indiana2,2730.34×
Kansas2,2730.79×
Idaho2,2721.24×
Wisconsin2,2580.41×
Hawaii2,1711.38×
Iowa2,1580.71×
Montana2,1412.1×
South Dakota2,1132.49×
Utah2,0930.64×
Vermont2,0863.24×
North Dakota2,0572.73×
New Hampshire2,0271.4×
Wyoming1,9903.66×
Nebraska1,9851.08×
New Mexico1,9751.07×
Nevada1,9690.56×
Rhode Island1,9581.68×
Maine1,9571.49×
Delaware1,7531.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Explore Travel audience
BrandAffinityCategory
Embroidery Library36.84×Home & Garden
Product design3.16×Business & Career
Steampunk6.73×Fashion & Accessoires
Elsword20×Games
Gippy Grewal20×Movies & TV
JDSU3.05×Business & Career
Staycation3.25×Home & Garden
Jaws5.4×Movies & TV
Jesse Plemons3.35×Movies & TV
UK garage5.18×Music & Radio
Nebraska Cornhuskers football3.31×Sports
Stamp collecting4.32×Home & Garden
Minnesota1.59×Travel & Leisure
Alaska1.52×Travel & Leisure
Home equity1.61×Home & Garden
Young Guns (band)7.39×Music & Radio
Nationality1.63×Politics & Society
Queens College, City University of New York5.07×Business & Career
Google Photos1.61×Technology & Electronics
edureka23.53×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Explore Travel audience
TraitClusterScore
TravellingTHRILL2.71
Risk AppetiteTHRILL2.56
Luxury OrientationPREMIUM2.05
PatriotismCONSERVATISM2.02
Design AffinityPREMIUM2
Quality AwarenessPREMIUM1.58

Worldwide distribution

Worldwide audience distribution share by country for Explore Travel
CountryShare
United States18.9%
India11.9%
Japan11.8%

See Explore Travel audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Explore Travel have in United States?

Explore Travel has an estimated audience of 366,735 people in United States, concentrated in California and New York.

What is the gender split and age of Explore Travel fans?

51.2% of Explore Travel fans are female, 48.8% are male, with an average age of 33.7 years.

Which brands do Explore Travel fans like most?

Explore Travel fans show strongest brand affinity for Embroidery Library (36.84×), Product design (3.16×), and Steampunk (6.73×) over the country average.

Where do Explore Travel fans live in United States?

Explore Travel fans in United States are most concentrated in California (reach 26,615), New York (reach 14,483), and Florida (reach 13,837). These three regions account for the largest share of the active audience.

What other brands do Explore Travel fans also like?

Beyond Explore Travel itself, the audience over-indexes on Product design (3.16×), Steampunk (6.73×), Elsword (20×), and Gippy Grewal (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Explore Travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.