A data profile of the people who buy, follow and care about Figurines in United States — modelled from more than twelve digital signal sources. Figurines has an estimated audience of 361,872 people in United States.
The average Figurines fan in United States is 41.0 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Godzilla (2014 film), Obsessed (2009 film), Catherine O'Hara, with strongest over-indexing on Godzilla (2014 film) (114.91× the country average).
Demographically, the Figurines audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Figurines fan in United States is balanced, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Godzilla (2014 film).
The key figures that characterise the Figurines profile in United States.
47.6% are female, 52.4% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 41.0 |
| Estimated audience size | 361,872 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 27% |
Where the Figurines audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~50K | 1.29× | |
| 02 | Hawaii | ~2K | 1.20× | |
| 03 | Washington | ~8K | 1.15× | |
| 04 | Oregon | ~4K | 1.12× | |
| 05 | Texas | ~30K | 1.11× | |
| 06 | Arkansas | ~3K | 1.10× | |
| 07 | Nevada | ~4K | 1.09× | |
| 08 | Virginia | ~9K | 1.08× | |
| 09 | New York | ~20K | 1.07× | |
| 10 | Georgia | ~10K | 1.07× | |
| 11 | Oklahoma | ~4K | 1.07× | |
| 12 | Kansas | ~3K | 1.07× | |
| 13 | North Carolina | ~10K | 1.05× | |
| 14 | Kentucky | ~5K | 1.05× | |
| 15 | Utah | ~3K | 1.05× | |
| 16 | Arizona | ~7K | 1.04× | |
| 17 | Alabama | ~5K | 1.03× | |
| 18 | West Virginia | ~2K | 1.03× | |
| 19 | Tennessee | ~7K | 1.02× | |
| 20 | Maryland | ~6K | 1.01× | |
| 21 | Missouri | ~6K | 1.01× | |
| 22 | Idaho | ~2K | 1.01× | |
| 23 | Alaska | <1K | 1.01× | |
| 24 | New Mexico | ~2K | 1.00× | |
| 25 | Indiana | ~6K | 0.99× | |
| 26 | Nebraska | ~2K | 0.99× | |
| 27 | Florida | ~20K | 0.98× | |
| 28 | New Jersey | ~9K | 0.98× | |
| 29 | Louisiana | ~4K | 0.98× | |
| 30 | Iowa | ~3K | 0.98× | |
| 31 | Michigan | ~9K | 0.97× | |
| 32 | South Carolina | ~5K | 0.97× | |
| 33 | Connecticut | ~3K | 0.97× | |
| 34 | Pennsylvania | ~10K | 0.96× | |
| 35 | Minnesota | ~5K | 0.96× | |
| 36 | Mississippi | ~3K | 0.96× | |
| 37 | North Dakota | <1K | 0.96× | |
| 38 | Illinois | ~10K | 0.95× | |
| 39 | Massachusetts | ~6K | 0.95× | |
| 40 | Maine | ~1K | 0.95× | |
| 41 | Rhode Island | ~1K | 0.95× | |
| 42 | South Dakota | <1K | 0.95× | |
| 43 | Ohio | ~10K | 0.94× | |
| 44 | Wisconsin | ~5K | 0.93× | |
| 45 | Delaware | <1K | 0.93× | |
| 46 | Vermont | <1K | 0.93× | |
| 47 | Colorado | ~5K | 0.92× | |
| 48 | Washington, District of Columbia | <1K | 0.91× | |
| 49 | New Hampshire | ~1K | 0.90× | |
| 50 | Montana | <1K | 0.90× |
The strongest cross-interests of the Figurines audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Godzilla (2014 film) | Movies & TV | 114.91× | ||
| 02 | Obsessed (2009 film) | Movies & TV | 20.00× | ||
| 03 | International education | Business & Career | 20.00× | ||
| 04 | malwarebytes | Technology & Electronics | 20.00× | ||
| 05 | Ant-Man (film) | Movies & TV | 14.12× | ||
| 06 | Concept art | Arts & Culture | 12.63× | ||
| 07 | Graphic novel | Literature | 10.77× | ||
| 08 | Doctor Strange | Literature | 10.29× | ||
| 09 | Catherine O'Hara | Movies & TV | 10.28× | ||
| 10 | Superhero fiction | Literature | 9.78× | ||
| 11 | Guardians of the Galaxy (film) | Movies & TV | 8.16× | ||
| 12 | Collectible card game | Games | 7.63× | ||
| 13 | Motorcycle helmet | Cars & Mobility | 7.17× | ||
| 14 | Disneyland Paris | Travel & Leisure | 6.76× | ||
| 15 | Anime and manga fandom | Literature | 4.95× | ||
| 16 | Digital art | Arts & Culture | 4.88× | ||
| 17 | Street art | Arts & Culture | 4.58× | ||
| 18 | DC Comics | Literature | 3.80× | ||
| 19 | Comics | Literature | 2.25× | ||
| 20 | Superman | Movies & TV | 1.89× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.15× | |
| Community Orientation | OPEN | 1.87× | |
| Risk Appetite | THRILL | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.82× | |
| Price Sensitivity | PREMIUM | 0.92× | |
| Healthy Lifestyle | BALANCE | 0.94× |
Figurines has an estimated audience of 361,872 people in United States, concentrated in California and Texas.
47.6% of Figurines fans are female, 52.4% are male, with an average age of 41.0 years.
Figurines fans show strongest brand affinity for Godzilla (2014 film) (114.91×), Obsessed (2009 film) (20×), and Catherine O'Hara (10.28×) over the country average.
Figurines fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Figurines itself, the audience over-indexes on Obsessed (2009 film) (20×), Catherine O'Hara (10.28×), International education (20×), and Graphic novel (10.77×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Figurines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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