Rascasse Audience Intelligence

Firefly (TV series) Audience in United States

A data profile of the people who buy, follow and care about Firefly (TV series) in United States — modelled from more than twelve digital signal sources. Firefly (TV series) has an estimated audience of 1,193,684 people in United States.

Firefly (TV series) has an estimated audience of 1,193,684 people in United States. Top brand affinities: Battlestar Galactica, Isaac Asimov, Starship Troopers (film), Stargate, Blade Runner.

Top brand affinities include Battlestar Galactica, Isaac Asimov, Starship Troopers (film), with strongest over-indexing on Battlestar Galactica (60.02× the country average).

The typical Firefly (TV series) fan in United States shows strong Patriotism tendencies and a notable affinity for Battlestar Galactica.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Firefly (TV series) profile in United States.

Audience size
1.2M
in United States
Country rank
#20955
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Firefly (TV series) viewers

Fig. 02

Gender split

Demographic split for Firefly (TV series) audience in United States
MetricValue
Estimated audience size1,193,684
Fig. 04

Worldwide distribution

53.0%

of the worldwide Firefly (TV series) audience comes from United States.

Worldwide audience distribution share by country for Firefly (TV series)
CountryShare
United States53.0%
United Kingdom7.4%
Canada5.6%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Firefly (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Firefly (TV series) audience
#·InterestCategoryAffinity×
01Battlestar GalacticaMovies & TV60.02×
02Isaac AsimovLiterature59.98×
03Battle Angel AlitaLiterature44.03×
04StargateMovies & TV40.52×
05Starship Troopers (film)Movies & TV32.82×
06Warehouse 13Movies & TV30.76×
07His Dark MaterialsMovies & TV28.80×
08Sense8Movies & TV26.22×
09Knight Rider (1982 TV series)Movies & TV24.98×
10Blade RunnerMovies & TV22.87×
11Avatar (2009 film)Movies & TV17.60×
12Neil GaimanLiterature17.45×
13Brandon SandersonLiterature15.39×
14Box Office MojoMovies & TV14.28×
15FandangoTravel & Leisure10.48×
16AMC TheatresMovies & TV10.18×
17Jennifer ConnellyMovies & TV8.30×
18Ed HarrisMovies & TV6.00×
19Stranger ThingsMovies & TV3.53×
20SupermanMovies & TV1.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Firefly (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Firefly (TV series) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.89×
IndividualismJOY1.86×
TraditionCONSERVATISM1.49×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Firefly (TV series) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
Pet OwnershipJOY0.80×
Design AffinityPREMIUM0.80×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Firefly (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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