Firefly (TV series) Audience in United States

Firefly (TV series) logo

Firefly (TV series) has an estimated audience of 1,178,687 people in United States. Top brand affinities: Starship Troopers (film), Autism Awareness, Battlestar Galactica, Diabetes mellitus awareness, Isaac Asimov.

Top brand affinities include Starship Troopers (film), Autism Awareness, Battlestar Galactica, with strongest over-indexing on Starship Troopers (film) (60.06× the country average).

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Firefly (TV series) fans

Demographic split for Firefly (TV series) audience in United States
MetricValue
Estimated audience size1,178,687

Audience persona

The typical Firefly (TV series) fan in United States shows strong Tradition tendencies and a notable affinity for Starship Troopers (film).

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Firefly (TV series) audience
BrandAffinityCategory
Starship Troopers (film)60.06×Movies & TV
Autism Awareness19.03×Health
Battlestar Galactica54.52×Movies & TV
Diabetes mellitus awareness12.48×Health
Isaac Asimov57.72×Literature
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Stargate36.33×Movies & TV
Blade Runner22.53×Movies & TV
Income tax13.19×Business & Career
Kia Sportage22.78×Cars & Mobility
Fandango11.5×Travel & Leisure
His Dark Materials29.82×Movies & TV
Knight Rider (1982 TV series)32.6×Movies & TV
Battle Angel Alita44.97×Literature
Neil Gaiman17.72×Literature
Brandon Sanderson18.94×Literature
Charles, Prince of Wales18.87×Politics & Society
Sense830.08×Movies & TV
AMC Theatres9.5×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Firefly (TV series) audience
TraitClusterScore
TraditionCONSERVATISM1.6
ExtroversionTHRILL1.43
IndividualismJOY1.39
Early Adopter MentalityPOWER1.35
PatriotismCONSERVATISM1.32
Social Media UsageJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Firefly (TV series)
CountryShare
United States52.9%
United Kingdom7.3%
Canada5.6%

See Firefly (TV series) audiences in other countries

More Movies & TV audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Firefly (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.