Ford Excursion Audience in United States

Ford Excursion logo

Ford Excursion has an estimated audience of 382,354 people in United States. 10.6% are female, 89.4% are male, average age 36.3. Top regions: Texas, California, Florida. Top brand affinities: Hammock camping, Hipster, N1 road (South Africa), Pro-Ject, Arrietty.

The average Ford Excursion fan in United States is 36.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Hammock camping, Hipster, N1 road (South Africa), with strongest over-indexing on Hammock camping (8.65× the country average). Demographically, the Ford Excursion audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Ford Excursion fans

Demographic split for Ford Excursion audience in United States
MetricValue
Female10.6%
Male89.4%
Average age36.3
Estimated audience size382,354

Audience persona

The typical Ford Excursion fan in United States is more male, around 36.3 years old, with strong Family Orientation tendencies and a notable affinity for Hammock camping.

Top regions in United States

Top regions ranked by reach for Ford Excursion in United States
RegionReachAffinity
Texas44,7181.36×
California32,7500.78×
Florida26,5591.03×
Georgia12,7451.08×
North Carolina12,0521.05×
Michigan10,9261.09×
Pennsylvania10,6860.83×
Illinois10,5630.83×
New York10,5410.49×
Ohio10,5080.89×
Tennessee9,4881.24×
Virginia8,5150.91×
Washington7,5450.98×
Arizona7,4820.96×
Indiana7,0811.01×
Missouri6,9741.13×
Colorado6,4491.07×
South Carolina6,0461.05×
Oklahoma5,8881.39×
Louisiana5,8731.19×
New Jersey5,6800.58×
Alabama5,6151.05×
Kentucky5,3421.11×
Wisconsin5,2210.91×
Minnesota5,0080.91×
Maryland4,8210.73×
Oregon4,4361.01×
Massachusetts4,4250.59×
Arkansas4,3411.38×
Utah3,8871.14×
Mississippi3,5771.14×
Nevada3,5020.95×
Kansas3,4791.15×
Iowa3,4171.08×
Idaho2,6261.37×
Connecticut2,5770.67×
Nebraska2,2731.19×
New Mexico2,2041.15×
West Virginia2,1781.22×
Montana1,5341.45×
Maine1,1720.86×
New Hampshire1,1690.78×
Alaska1,0791.32×
North Dakota1,0681.36×
Hawaii9870.6×
South Dakota9841.11×
Wyoming7951.4×
Delaware7200.68×
Rhode Island6340.52×
Washington, District of Columbia6150.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ford Excursion audience
BrandAffinityCategory
Hammock camping8.65×Travel & Leisure
Hipster10.27×Politics & Society
N1 road (South Africa)4.4×Travel & Leisure
Pro-Ject4.07×Music & Radio
Arrietty14.43×Movies & TV
Israel1.94×Travel & Leisure
Historic site3.83×Arts & Culture
Elsword14.43×Games
Keith Stanfield5.51×Movies & TV
Life of Pi7.11×Movies & TV
Hog Hunting2.53×Sports
Wikia2.41×Internet & Social Media
Racing1.6×Cars & Mobility
MK2.42×Music & Radio
WESH2.82×Movies & TV
Eden Lake4.77×Movies & TV
Vocal harmony2.59×Music & Radio
Diane Sawyer5.05×Movies & TV
Tokyo Story13.16×Movies & TV
Acoustic music2.27×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ford Excursion audience
TraitClusterScore
Family OrientationCONSERVATISM1.66
Need for SecurityCONSERVATISM1.59
Risk AppetiteTHRILL1.49
Quality AwarenessPREMIUM1.43
PatriotismCONSERVATISM1.22
Career OrientationPOWER1.21

Worldwide distribution

Worldwide audience distribution share by country for Ford Excursion
CountryShare
United States92.4%
Germany6.0%
Italy1.5%

See Ford Excursion audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Ford Excursion have in United States?

Ford Excursion has an estimated audience of 382,354 people in United States, concentrated in Texas and California.

What is the gender split and age of Ford Excursion fans?

10.6% of Ford Excursion fans are female, 89.4% are male, with an average age of 36.3 years.

Which brands do Ford Excursion fans like most?

Ford Excursion fans show strongest brand affinity for Hammock camping (8.65×), Hipster (10.27×), and N1 road (South Africa) (4.4×) over the country average.

Where do Ford Excursion fans live in United States?

Ford Excursion fans in United States are most concentrated in Texas (reach 44,718), California (reach 32,750), and Florida (reach 26,559). These three regions account for the largest share of the active audience.

What other brands do Ford Excursion fans also like?

Beyond Ford Excursion itself, the audience over-indexes on Hipster (10.27×), N1 road (South Africa) (4.4×), Pro-Ject (4.07×), and Arrietty (14.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ford Excursion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.