Freeform (radio format) Audience in United States

Freeform (radio format) logo

Freeform (radio format) has an estimated audience of 386,257 people in United States. 62.9% are female, 37.1% are male, average age 25.0. Top regions: Florida, Texas, California. Top brand affinities: Combat sport, Lulu 黃路梓茵, Regional styles of Mexican music, Urban Outfitters, Historic site.

The average Freeform (radio format) fan in United States is 25.0 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Combat sport, Lulu 黃路梓茵, Regional styles of Mexican music, with strongest over-indexing on Combat sport (2.05× the country average). Demographically, the Freeform (radio format) audience skews more female with an average age of 25.0, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Freeform (radio format) fans

Demographic split for Freeform (radio format) audience in United States
MetricValue
Female62.9%
Male37.1%
Average age25.0
Estimated audience size386,257

Audience persona

The typical Freeform (radio format) fan in United States is more female, around 25.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Freeform (radio format) in United States
RegionReachAffinity
Florida40,8511.56×
Texas40,8381.23×
California36,4120.86×
Georgia24,8362.09×
New York22,5321.04×
North Carolina17,7271.53×
Pennsylvania13,7371.06×
Illinois13,7161.07×
Ohio13,2021.11×
Virginia11,7461.25×
Michigan10,6731.06×
Alabama10,5811.96×
Tennessee10,2321.32×
New Jersey10,1841.04×
South Carolina9,6851.67×
Maryland9,4011.42×
Louisiana9,2451.86×
Indiana7,9061.12×
Massachusetts6,9910.92×
Mississippi6,8012.14×
Missouri6,0690.97×
Arizona6,0330.76×
Kentucky5,2081.08×
Washington5,1640.67×
Wisconsin4,8260.83×
Minnesota4,5470.82×
Oklahoma4,5241.05×
Arkansas3,9921.25×
Connecticut3,8390.99×
Colorado3,7490.62×
Nevada3,4990.94×
Oregon2,6770.6×
Kansas2,6350.87×
Iowa2,6200.82×
Nebraska1,7680.91×
Utah1,7640.51×
West Virginia1,6760.93×
Idaho1,3230.68×
Washington, District of Columbia1,2491.08×
Delaware1,1651.09×
New Mexico1,1530.6×
Rhode Island9870.8×
New Hampshire9270.61×
Maine8900.64×
Hawaii7810.47×
South Dakota5450.61×
North Dakota5080.64×
Montana4600.43×
Vermont4070.6×
Alaska3900.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Freeform (radio format) audience
BrandAffinityCategory
Combat sport2.05×Sports
Lulu 黃路梓茵2.67×Movies & TV
Regional styles of Mexican music2.67×Music & Radio
Urban Outfitters1.56×Shopping
Historic site2.67×Arts & Culture
JDSU1.79×Business & Career
Vocal harmony2.56×Music & Radio
Stamp collecting2.67×Home & Garden
Pro-Ject2.28×Music & Radio
Saving1.58×Business & Career
Home staging2.67×Home & Garden
Goop2.52×Internet & Social Media
Jesse Plemons1.6×Movies & TV
Grinch1.82×Movies & TV
Public speaking1.58×Politics & Society
Corona (band)2.21×Music & Radio
UK garage2.06×Music & Radio
Mangaka1.55×Literature
Governor of Michigan2.67×Politics & Society
Fairy godmother2.67×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Freeform (radio format) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.85
Luxury OrientationPREMIUM1.69
IndulgenceJOY1.38
Early Adopter MentalityPOWER1.33
SustainabilityBALANCE1.26
ExtroversionTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for Freeform (radio format)
CountryShare
United States65.9%
Germany6.2%
Thailand3.8%

See Freeform (radio format) audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Freeform (radio format) have in United States?

Freeform (radio format) has an estimated audience of 386,257 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Freeform (radio format) fans?

62.9% of Freeform (radio format) fans are female, 37.1% are male, with an average age of 25.0 years.

Which brands do Freeform (radio format) fans like most?

Freeform (radio format) fans show strongest brand affinity for Combat sport (2.05×), Lulu 黃路梓茵 (2.67×), and Regional styles of Mexican music (2.67×) over the country average.

Where do Freeform (radio format) fans live in United States?

Freeform (radio format) fans in United States are most concentrated in Florida (reach 40,851), Texas (reach 40,838), and California (reach 36,412). These three regions account for the largest share of the active audience.

What other brands do Freeform (radio format) fans also like?

Beyond Freeform (radio format) itself, the audience over-indexes on Lulu 黃路梓茵 (2.67×), Regional styles of Mexican music (2.67×), Urban Outfitters (1.56×), and Historic site (2.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Freeform (radio format). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.