Freemium Audience in United States

Freemium logo

Freemium has an estimated audience of 586,215 people in United States. 45.0% are female, 55.0% are male, average age 34.0. Top regions: California, Texas, New York. Top brand affinities: Mackenzie Foy, Electrolyte, Tipsy Elves, Voter registration, Elsword.

The average Freemium fan in United States is 34.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mackenzie Foy, Electrolyte, Tipsy Elves, with strongest over-indexing on Mackenzie Foy (19.05× the country average). Demographically, the Freemium audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic

Demographics of Freemium fans

Demographic split for Freemium audience in United States
MetricValue
Female45.0%
Male55.0%
Average age34.0
Estimated audience size586,215

Audience persona

The typical Freemium fan in United States is balanced, around 34.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mackenzie Foy.

Top regions in United States

Top regions ranked by reach for Freemium in United States
RegionReachAffinity
California102,4981.59×
Texas51,3621.02×
New York51,2181.56×
Florida35,3160.89×
Georgia19,9371.1×
Illinois19,6081×
Pennsylvania18,8790.96×
Washington18,7081.59×
Virginia17,8851.25×
Massachusetts17,7621.54×
North Carolina16,6160.94×
New Jersey16,5441.11×
Michigan14,3480.94×
Ohio14,1460.78×
Maryland11,7421.16×
Arizona11,1990.94×
Colorado9,7831.06×
Indiana9,3670.87×
Tennessee8,1930.7×
Missouri7,8160.83×
Oregon7,6381.14×
Minnesota7,5560.9×
South Carolina6,3600.72×
Wisconsin6,3430.72×
Alabama5,7860.71×
Connecticut5,7800.98×
Utah5,3881.03×
Louisiana4,8720.64×
Oklahoma4,7600.73×
Kentucky4,5230.62×
Nevada4,3680.77×
Kansas3,6020.78×
Iowa3,2830.68×
Arkansas3,1890.66×
Washington, District of Columbia3,0491.73×
Mississippi3,0230.63×
Nebraska2,5170.86×
Hawaii2,3390.93×
New Hampshire2,3131×
Rhode Island1,9861.06×
New Mexico1,8780.64×
Idaho1,8720.64×
West Virginia1,8720.69×
Alaska1,8681.49×
Maine1,8600.89×
Montana1,6281×
South Dakota1,6071.19×
North Dakota1,5651.3×
Wyoming1,5141.74×
Vermont1,4651.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Freemium audience
BrandAffinityCategory
Mackenzie Foy19.05×Fashion & Accessoires
Electrolyte9.56×Health
Tipsy Elves19.05×Shopping
Voter registration6.06×Politics & Society
Elsword19.05×Games
Home construction1.52×Home & Garden
Keene, New Hampshire19.05×Travel & Leisure
South Yorkshire13.53×Travel & Leisure
OpenJDK19.05×
Bank account2.13×Business & Career
La Opinión6.15×News
Pantsuit8.39×Fashion & Accessoires
Noodle (Gorillaz)2.79×Music & Radio
Natural rubber1.61×Cars & Mobility
Historic site2.97×Arts & Culture
Home staging3.51×Home & Garden
Mount Kilimanjaro11.28×Travel & Leisure
JDSU1.98×Business & Career
Staycation2.08×Home & Garden
Pro-Ject2.48×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Freemium audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.8
Risk AppetiteTHRILL1.71
Family OrientationCONSERVATISM1.7
Luxury OrientationPREMIUM1.68
TravellingTHRILL1.52
Design AffinityPREMIUM1.48

Worldwide distribution

Worldwide audience distribution share by country for Freemium
CountryShare
United States16.0%
Brazil13.7%
Italy11.8%

See Freemium audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Freemium have in United States?

Freemium has an estimated audience of 586,215 people in United States, concentrated in California and Texas.

What is the gender split and age of Freemium fans?

45.0% of Freemium fans are female, 55.0% are male, with an average age of 34.0 years.

Which brands do Freemium fans like most?

Freemium fans show strongest brand affinity for Mackenzie Foy (19.05×), Electrolyte (9.56×), and Tipsy Elves (19.05×) over the country average.

Where do Freemium fans live in United States?

Freemium fans in United States are most concentrated in California (reach 102,498), Texas (reach 51,362), and New York (reach 51,218). These three regions account for the largest share of the active audience.

What other brands do Freemium fans also like?

Beyond Freemium itself, the audience over-indexes on Electrolyte (9.56×), Tipsy Elves (19.05×), Voter registration (6.06×), and Elsword (19.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Freemium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.