A data profile of the people who buy, follow and care about Game of chance in United States — modelled from more than twelve digital signal sources. Game of chance has an estimated audience of 424,168 people in United States.
The average Game of chance fan in United States is 40.8 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Table tennis, The Dubai Mall, Web server, with strongest over-indexing on Table tennis (33.54× the country average).
Demographically, the Game of chance audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Game of chance fan in United States is balanced, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Table tennis.
The key figures that characterise the Game of chance profile in United States.
50.7% are female, 49.3% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 40.8 |
| Estimated audience size | 424,168 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 25% |
Where the Game of chance audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wyoming | ~5K | 7.39× | |
| 02 | Alaska | ~1K | 1.21× | |
| 03 | North Dakota | ~1K | 1.19× | |
| 04 | South Dakota | ~1K | 1.11× | |
| 05 | Montana | ~1K | 1.07× | |
| 06 | Delaware | ~1K | 1.05× | |
| 07 | Pennsylvania | ~10K | 1.04× | |
| 08 | New Hampshire | ~2K | 1.04× | |
| 09 | Rhode Island | ~1K | 1.03× | |
| 10 | Hawaii | ~2K | 1.02× | |
| 11 | West Virginia | ~2K | 1.00× | |
| 12 | Maine | ~2K | 1.00× | |
| 13 | Nebraska | ~2K | 0.97× | |
| 14 | Idaho | ~2K | 0.97× | |
| 15 | New Mexico | ~2K | 0.95× | |
| 16 | Washington, District of Columbia | ~1K | 0.95× | |
| 17 | Mississippi | ~3K | 0.94× | |
| 18 | Kansas | ~3K | 0.93× | |
| 19 | Arkansas | ~3K | 0.92× | |
| 20 | Iowa | ~3K | 0.91× | |
| 21 | Utah | ~3K | 0.90× | |
| 22 | Oklahoma | ~4K | 0.89× | |
| 23 | New Jersey | ~10K | 0.88× | |
| 24 | Missouri | ~6K | 0.87× | |
| 25 | Alabama | ~5K | 0.87× | |
| 26 | Louisiana | ~5K | 0.87× | |
| 27 | Kentucky | ~5K | 0.87× | |
| 28 | Oregon | ~4K | 0.87× | |
| 29 | Connecticut | ~4K | 0.87× | |
| 30 | Nevada | ~4K | 0.87× | |
| 31 | Colorado | ~6K | 0.86× | |
| 32 | Minnesota | ~5K | 0.86× | |
| 33 | Wisconsin | ~5K | 0.85× | |
| 34 | Tennessee | ~7K | 0.84× | |
| 35 | Indiana | ~6K | 0.84× | |
| 36 | South Carolina | ~5K | 0.84× | |
| 37 | Ohio | ~10K | 0.81× | |
| 38 | Arizona | ~7K | 0.81× | |
| 39 | Washington | ~7K | 0.81× | |
| 40 | Massachusetts | ~7K | 0.81× | |
| 41 | Virginia | ~8K | 0.80× | |
| 42 | Maryland | ~6K | 0.80× | |
| 43 | Michigan | ~9K | 0.77× | |
| 44 | Georgia | ~10K | 0.76× | |
| 45 | New York | ~20K | 0.75× | |
| 46 | North Carolina | ~10K | 0.75× | |
| 47 | Illinois | ~10K | 0.74× | |
| 48 | Florida | ~20K | 0.67× | |
| 49 | Texas | ~20K | 0.61× | |
| 50 | California | ~30K | 0.60× |
The strongest cross-interests of the Game of chance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Dubai Mall | Fashion & Accessoires | 71.35× | ||
| 02 | Table tennis | Sports | 33.54× | ||
| 03 | Burj Khalifa | Travel & Leisure | 21.59× | ||
| 04 | Bodrum | Travel & Leisure | 20.00× | ||
| 05 | Jerry Lee Lewis | Music & Radio | 20.00× | ||
| 06 | Pep Guardiola | Sports | 20.00× | ||
| 07 | Robert Lewandowski | Sports | 20.00× | ||
| 08 | Kevin De Bruyne | Sports | 20.00× | ||
| 09 | Club León | Sports | 20.00× | ||
| 10 | Palm Jumeirah | Travel & Leisure | 20.00× | ||
| 11 | Germany national football team | Sports | 18.76× | ||
| 12 | Boucheron | Fashion & Accessoires | 18.51× | ||
| 13 | Christian Pulisic | Sports | 16.37× | ||
| 14 | Web server | Technology & Electronics | 10.32× | ||
| 15 | Lottery | Games | 7.16× | ||
| 16 | Anne Hathaway | Movies & TV | 4.64× | ||
| 17 | Burger King | Food & Beverages | 2.35× | ||
| 18 | Internet & Social Media | 2.28× | |||
| 19 | Alcoholic beverages | Food & Beverages | 1.70× | ||
| 20 | Cooking | Food & Beverages | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.19× | |
| Luxury Orientation | PREMIUM | 1.95× | |
| Family Orientation | CONSERVATISM | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.74× | |
| Design Affinity | PREMIUM | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.92× |
Game of chance has an estimated audience of 424,168 people in United States, concentrated in California and Texas.
50.7% of Game of chance fans are female, 49.3% are male, with an average age of 40.8 years.
Game of chance fans show strongest brand affinity for Table tennis (33.54×), The Dubai Mall (71.35×), and Web server (10.32×) over the country average.
Game of chance fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Game of chance itself, the audience over-indexes on The Dubai Mall (71.35×), Web server (10.32×), Bodrum (20×), and Christian Pulisic (16.37×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Game of chance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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