Game of chance Audience in United States

Game of chance has an estimated audience of 424,168 people in United States. 50.7% are female, 49.3% are male, average age 40.8. Top regions: California, Texas, New York. Top brand affinities: The Dubai Mall, Burj Al Arab, Table tennis, Boucheron, Kia Sportage.

The average Game of chance fan in United States is 40.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include The Dubai Mall, Burj Al Arab, Table tennis, with strongest over-indexing on The Dubai Mall (84.99× the country average). Demographically, the Game of chance audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic

Demographics of Game of chance fans

Demographic split for Game of chance audience in United States
MetricValue
Female50.7%
Male49.3%
Average age40.8
Estimated audience size424,168

Audience persona

The typical Game of chance fan in United States is balanced, around 40.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for The Dubai Mall.

Top regions in United States

Top regions ranked by reach for Game of chance in United States
RegionReachAffinity
California27,9390.6×
Texas20,1950.55×
New York19,4200.82×
Florida18,9160.66×
Pennsylvania16,7381.17×
New Jersey11,0861.03×
Ohio8,9650.69×
Illinois8,6480.61×
Georgia8,0350.61×
North Carolina7,8010.61×
Virginia7,2190.7×
Michigan6,6930.6×
Tennessee6,6710.78×
Arizona6,1260.71×
Washington6,0020.71×
Massachusetts5,6250.67×
Indiana5,4850.71×
Missouri5,3120.78×
Colorado4,9670.74×
Wisconsin4,2900.67×
Minnesota4,2300.7×
Maryland3,9300.54×
Alabama3,8510.65×
Wyoming3,8146.07×
South Carolina3,6430.57×
Oregon3,4480.71×
Kentucky3,2550.61×
Kansas2,9030.87×
Utah2,8790.76×
Louisiana2,8210.52×
Mississippi2,7500.79×
Arkansas2,6310.75×
Iowa2,6030.74×
Oklahoma2,5730.55×
Alaska2,2652.5×
Connecticut2,2510.53×
Nevada2,0960.51×
West Virginia2,0951.06×
Hawaii2,0031.1×
Nebraska1,9720.93×
Idaho1,9350.91×
North Dakota1,8982.18×
Montana1,8231.55×
South Dakota1,7991.84×
Vermont1,7762.39×
New Hampshire1,7271.03×
New Mexico1,6820.79×
Rhode Island1,6671.23×
Maine1,6661.1×
Delaware1,4931.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Game of chance audience
BrandAffinityCategory
The Dubai Mall84.99×Fashion & Accessoires
Burj Al Arab46.7×Travel & Leisure
Table tennis17.25×Sports
Boucheron28.71×Fashion & Accessoires
Kia Sportage19.4×Cars & Mobility
Bodrum20×Travel & Leisure
Germany national football team18.94×Sports
Gambling3.14×Games
Google Maps2.81×Internet & Social Media
Kevin De Bruyne20×Sports
Web server6.15×Technology & Electronics
Borussia Dortmund13.68×Sports
Indeed.com2.79×Business & Career
Strategy games5.14×Games
Capital One2.56×Business & Career
Robert Lewandowski20×Sports
Enterprise Rent-A-Car3.75×Cars & Mobility
Burj Khalifa17.52×Travel & Leisure
Jerry Lee Lewis17.02×Music & Radio
Thomas Müller27.17×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Game of chance audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.72
Luxury OrientationPREMIUM1.62
Family OrientationCONSERVATISM1.54
Pet OwnershipJOY1.51
IndulgenceJOY1.49
Risk AppetiteTHRILL1.47

Worldwide distribution

Worldwide audience distribution share by country for Game of chance
CountryShare
United States17.9%
Brazil10.9%
Spain10.4%

See Game of chance audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Game of chance have in United States?

Game of chance has an estimated audience of 424,168 people in United States, concentrated in California and Texas.

What is the gender split and age of Game of chance fans?

50.7% of Game of chance fans are female, 49.3% are male, with an average age of 40.8 years.

Which brands do Game of chance fans like most?

Game of chance fans show strongest brand affinity for The Dubai Mall (84.99×), Burj Al Arab (46.7×), and Table tennis (17.25×) over the country average.

Where do Game of chance fans live in United States?

Game of chance fans in United States are most concentrated in California (reach 27,939), Texas (reach 20,195), and New York (reach 19,420). These three regions account for the largest share of the active audience.

What other brands do Game of chance fans also like?

Beyond Game of chance itself, the audience over-indexes on Burj Al Arab (46.7×), Table tennis (17.25×), Boucheron (28.71×), and Kia Sportage (19.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Game of chance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.