Gap year Audience in United States

Gap year logo

Gap year has an estimated audience of 397,696 people in United States. 59.4% are female, 40.6% are male, average age 38.2. Top regions: California, Texas, New York. Top brand affinities: Halsey, Oregon, Voter registration, Lulu 黃路梓茵, REC TEC Grills, Combat sport.

The average Gap year fan in United States is 38.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Halsey, Oregon, Voter registration, Lulu 黃路梓茵, with strongest over-indexing on Halsey, Oregon (111.5× the country average). Demographically, the Gap year audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Sustainability, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Gap year fans

Demographic split for Gap year audience in United States
MetricValue
Female59.4%
Male40.6%
Average age38.2
Estimated audience size397,696

Audience persona

The typical Gap year fan in United States is more female, around 38.2 years old, with strong Sustainability tendencies and a notable affinity for Halsey, Oregon.

Top regions in United States

Top regions ranked by reach for Gap year in United States
RegionReachAffinity
California62,4421.43×
Texas36,6301.07×
New York31,2661.41×
Florida26,1500.97×
Georgia15,7921.29×
Illinois14,3901.09×
North Carolina14,3501.2×
Pennsylvania13,5201.01×
New Jersey12,2921.22×
Virginia11,7861.22×
Massachusetts10,7451.37×
Washington9,9711.25×
Ohio9,2920.76×
Maryland9,2531.35×
Michigan8,9480.86×
Arizona7,8490.97×
Tennessee6,5950.83×
Indiana6,2710.86×
Colorado6,0690.97×
Minnesota5,7191×
South Carolina5,2610.88×
Alabama5,1480.93×
Missouri5,1230.8×
Louisiana4,9580.97×
Wisconsin4,5000.75×
Oregon4,3820.96×
Connecticut4,3741.1×
Nevada4,0611.06×
Washington, District of Columbia3,6133.02×
Kentucky3,5460.71×
Oklahoma3,5400.8×
Utah2,9190.82×
Hawaii2,9161.71×
Arkansas2,7310.83×
Mississippi2,7170.83×
Iowa2,3810.73×
Kansas2,3440.75×
Nebraska1,6190.81×
Idaho1,5260.77×
New Mexico1,3260.67×
Maine1,3140.92×
West Virginia1,2980.7×
New Hampshire1,1670.74×
Rhode Island1,0330.82×
Alaska8831.04×
Delaware8410.77×
North Dakota7900.97×
Montana6160.56×
South Dakota6080.66×
Vermont6000.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gap year audience
BrandAffinityCategory
Halsey, Oregon111.5×Travel & Leisure
Voter registration20×Politics & Society
Lulu 黃路梓茵7.47×Movies & TV
REC TEC Grills36.18×Sports
Combat sport2.02×Sports
Grammarly5.84×Business & Career
Jesse Plemons3.88×Movies & TV
Natural rubber2.1×Cars & Mobility
Kendra Scott2.03×Fashion & Accessoires
Nebraska Cornhuskers football2.33×Sports
Nipsey Hussle3.59×Music & Radio
Bank account1.52×Business & Career
Urban horticulture2.15×Home & Garden
Charlamagne Tha God5.39×Movies & TV
Cam Ward1.93×Sports
Mothercare1.58×Kids & Family
Steampunk2.29×Fashion & Accessoires
TeachHUB1.82×Business & Career
Wolverine (comics)2.44×Literature
Glossier2.29×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gap year audience
TraitClusterScore
SustainabilityBALANCE2.18
TravellingTHRILL1.85
Career OrientationPOWER1.61
PatriotismCONSERVATISM1.36
MindfulnessBALANCE1.35
Risk AppetiteTHRILL1.34

Worldwide distribution

Worldwide audience distribution share by country for Gap year
CountryShare
United States25.5%
United Kingdom16.9%
Japan7.7%

See Gap year audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Gap year have in United States?

Gap year has an estimated audience of 397,696 people in United States, concentrated in California and Texas.

What is the gender split and age of Gap year fans?

59.4% of Gap year fans are female, 40.6% are male, with an average age of 38.2 years.

Which brands do Gap year fans like most?

Gap year fans show strongest brand affinity for Halsey, Oregon (111.5×), Voter registration (20×), and Lulu 黃路梓茵 (7.47×) over the country average.

Where do Gap year fans live in United States?

Gap year fans in United States are most concentrated in California (reach 62,442), Texas (reach 36,630), and New York (reach 31,266). These three regions account for the largest share of the active audience.

What other brands do Gap year fans also like?

Beyond Gap year itself, the audience over-indexes on Voter registration (20×), Lulu 黃路梓茵 (7.47×), REC TEC Grills (36.18×), and Combat sport (2.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gap year. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.