Gateway Audience in United States

Gateway logo

Gateway has an estimated audience of 1,277,764 people in United States. 44.7% are female, 55.3% are male, average age 39.3. Top regions: Georgia, Illinois, Texas. Top brand affinities: Cassoulet, Atkins diet, N1 road (South Africa), CAC 40, WESH.

The average Gateway fan in United States is 39.3 years old, more male, and lives primarily in Georgia. The audience is concentrated in Georgia, Illinois, Texas. Top brand affinities include Cassoulet, Atkins diet, N1 road (South Africa), with strongest over-indexing on Cassoulet (7.64× the country average). Demographically, the Gateway audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Gateway fans

Demographic split for Gateway audience in United States
MetricValue
Female44.7%
Male55.3%
Average age39.3
Estimated audience size1,277,764

Audience persona

The typical Gateway fan in United States is more male, around 39.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Cassoulet.

Top regions in United States

Top regions ranked by reach for Gateway in United States
RegionReachAffinity
Georgia621,34215.79×
Illinois94,2662.21×
Texas89,3670.81×
California61,0000.43×
Florida58,0280.67×
Massachusetts39,0821.55×
New York37,3040.52×
Wisconsin35,8171.86×
Ohio31,4150.8×
Pennsylvania23,5770.55×
Tennessee23,2140.91×
Arizona16,8770.65×
Kentucky16,2021.01×
Missouri16,0800.78×
Mississippi15,9741.52×
Connecticut15,6231.22×
Colorado15,0860.75×
Michigan15,0310.45×
Washington14,7970.58×
New Jersey14,4140.44×
North Carolina14,0500.37×
Utah13,8551.21×
Alabama13,8040.77×
Virginia13,0090.42×
Indiana12,7210.54×
South Carolina12,5050.65×
Maryland9,9340.45×
Minnesota9,1010.5×
Oregon8,7300.6×
Iowa8,3320.79×
Arkansas7,4710.71×
Oklahoma7,0210.49×
Louisiana6,4820.39×
Nebraska5,8210.91×
New Hampshire4,4630.89×
North Dakota4,3181.65×
Nevada3,6820.3×
Kansas3,6360.36×
Idaho3,3430.52×
Hawaii2,4350.44×
Rhode Island2,3810.59×
South Dakota2,3650.8×
New Mexico2,2830.36×
West Virginia2,2560.38×
Washington, District of Columbia1,5700.41×
Maine1,5630.34×
Montana1,1750.33×
Delaware1,1330.32×
Alaska1,0640.39×
Wyoming6900.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gateway audience
BrandAffinityCategory
Cassoulet7.64×Food & Beverages
Atkins diet3.38×Health
N1 road (South Africa)2.02×Travel & Leisure
CAC 401.83×Business & Career
WESH1.51×Movies & TV
County council1.61×Politics & Society
Leverage (TV series)1.8×Movies & TV
Fox 13 News1.82×Movies & TV
Irrigation sprinkler2.27×Home & Garden
Springfield, Illinois2.2×Travel & Leisure
Cadence1.68×Technology & Electronics
Cadillac Ranch1.85×Cars & Mobility
News 131.81×Movies & TV
Cultural studies1.8×Business & Career
La Capital1.52×News
Prozis1.89×Shopping
The Tree of Life (film)1.7×Movies & TV
IRS e-file1.55×
Cedar Falls, Iowa1.82×Travel & Leisure
The Godfather Part II1.54×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gateway audience
TraitClusterScore
Early Adopter MentalityPOWER1.54
Need for SecurityCONSERVATISM1.28
Convenience OrientationPREMIUM1.19
IndividualismJOY1.13
Price SensitivityPREMIUM1.11
Risk AppetiteTHRILL1.1

Worldwide distribution

Worldwide audience distribution share by country for Gateway
CountryShare
United States45.9%
Saudi Arabia10.2%
South Africa8.1%

See Gateway audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Gateway have in United States?

Gateway has an estimated audience of 1,277,764 people in United States, concentrated in Georgia and Illinois.

What is the gender split and age of Gateway fans?

44.7% of Gateway fans are female, 55.3% are male, with an average age of 39.3 years.

Which brands do Gateway fans like most?

Gateway fans show strongest brand affinity for Cassoulet (7.64×), Atkins diet (3.38×), and N1 road (South Africa) (2.02×) over the country average.

Where do Gateway fans live in United States?

Gateway fans in United States are most concentrated in Georgia (reach 621,342), Illinois (reach 94,266), and Texas (reach 89,367). These three regions account for the largest share of the active audience.

What other brands do Gateway fans also like?

Beyond Gateway itself, the audience over-indexes on Atkins diet (3.38×), N1 road (South Africa) (2.02×), CAC 40 (1.83×), and WESH (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gateway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.