General knowledge Audience in United States

General knowledge logo

General knowledge has an estimated audience of 1,502,208 people in United States. 52.7% are female, 47.3% are male, average age 45.4. Top regions: California, Texas, Florida. Top brand affinities: Product design, Nationality, Halsey, Oregon, UK garage, Mangaka.

The average General knowledge fan in United States is 45.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Nationality, Halsey, Oregon, with strongest over-indexing on Product design (3.94× the country average). Demographically, the General knowledge audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of General knowledge fans

Demographic split for General knowledge audience in United States
MetricValue
Female52.7%
Male47.3%
Average age45.4
Estimated audience size1,502,208

Audience persona

The typical General knowledge fan in United States is balanced, around 45.4 years old, with strong Need for Security tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for General knowledge in United States
RegionReachAffinity
California163,0190.99×
Texas124,0130.96×
Florida122,9911.21×
New York109,6011.31×
Illinois57,0571.14×
Georgia51,3021.11×
Pennsylvania48,5070.96×
Virginia46,9611.28×
North Carolina45,8341.01×
New Jersey41,6851.09×
Michigan35,4370.9×
Ohio32,6660.71×
Massachusetts28,9690.98×
Washington28,6370.95×
Minnesota26,3061.22×
Maryland24,3120.94×
Arizona23,1620.76×
Indiana23,0630.84×
Tennessee21,0370.7×
South Carolina19,9580.88×
Missouri19,2700.8×
Alabama17,6650.84×
Kentucky17,2360.92×
Louisiana16,3420.84×
Colorado14,9920.63×
Wisconsin14,5140.64×
Mississippi14,2291.15×
Oregon12,7570.74×
Oklahoma12,3630.74×
Connecticut12,2240.81×
Nevada10,9640.75×
Iowa10,7300.87×
Arkansas8,9540.72×
Kansas8,5900.73×
Utah8,4540.63×
Nebraska7,5031×
Alaska6,3941.99×
Idaho5,8760.78×
West Virginia5,8740.84×
Hawaii5,6130.87×
Washington, District of Columbia5,5401.23×
New Mexico5,5000.73×
Montana5,1101.23×
South Dakota5,0431.45×
North Dakota4,9111.59×
New Hampshire4,8400.82×
Wyoming4,7512.13×
Rhode Island4,6730.98×
Maine4,6700.87×
Vermont4,5961.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for General knowledge audience
BrandAffinityCategory
Product design3.94×Business & Career
Nationality2.26×Politics & Society
Halsey, Oregon8.3×Travel & Leisure
UK garage5.41×Music & Radio
Mangaka3.98×Literature
The Devil's Rejects8.95×Movies & TV
Jesse Plemons2.68×Movies & TV
Electrolyte3.6×Health
Kento Yamazaki8.35×Movies & TV
Pro-Ject3.08×Music & Radio
Monogram2.83×Home & Garden
Home staging3.63×Home & Garden
Kona Grill7.34×Food & Beverages
Nebraska Cornhuskers football2.39×Sports
Stamp collecting3.11×Home & Garden
Wikia2.17×Internet & Social Media
Bridget Jones: The Edge of Reason13.11×Movies & TV
Isometric exercise5.55×Sports
Kendra Scott1.85×Fashion & Accessoires
Cam Ward2.38×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by General knowledge audience
TraitClusterScore
Need for SecurityCONSERVATISM2.13
PatriotismCONSERVATISM1.44
TraditionCONSERVATISM1.3
Quality AwarenessPREMIUM1.23
Community OrientationOPEN1.21
SpiritualityBALANCE1.17

Worldwide distribution

Worldwide audience distribution share by country for General knowledge
CountryShare
United States20.3%
India17.3%
Myanmar7.2%

See General knowledge audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does General knowledge have in United States?

General knowledge has an estimated audience of 1,502,208 people in United States, concentrated in California and Texas.

What is the gender split and age of General knowledge fans?

52.7% of General knowledge fans are female, 47.3% are male, with an average age of 45.4 years.

Which brands do General knowledge fans like most?

General knowledge fans show strongest brand affinity for Product design (3.94×), Nationality (2.26×), and Halsey, Oregon (8.3×) over the country average.

Where do General knowledge fans live in United States?

General knowledge fans in United States are most concentrated in California (reach 163,019), Texas (reach 124,013), and Florida (reach 122,991). These three regions account for the largest share of the active audience.

What other brands do General knowledge fans also like?

Beyond General knowledge itself, the audience over-indexes on Nationality (2.26×), Halsey, Oregon (8.3×), UK garage (5.41×), and Mangaka (3.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for General knowledge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.