General officer Audience in United States

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General officer has an estimated audience of 1,970,702 people in United States. 38.7% are female, 61.3% are male, average age 40.1. Top regions: California, Texas, Florida. Top brand affinities: MK, nbc chicago, Northrop Grumman, Penn & Teller, Enfamil.

The average General officer fan in United States is 40.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include MK, nbc chicago, Northrop Grumman, with strongest over-indexing on MK (2.57× the country average). Demographically, the General officer audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of General officer fans

Demographic split for General officer audience in United States
MetricValue
Female38.7%
Male61.3%
Average age40.1
Estimated audience size1,970,702

Audience persona

The typical General officer fan in United States is more male, around 40.1 years old, with strong Family Orientation tendencies and a notable affinity for MK.

Top regions in United States

Top regions ranked by reach for General officer in United States
RegionReachAffinity
California235,2071.09×
Texas178,7261.05×
Florida152,1801.14×
New York103,3610.94×
Georgia71,0331.17×
Pennsylvania70,0571.06×
Ohio67,0281.1×
Illinois60,6020.92×
North Carolina59,9201.01×
Virginia52,6341.1×
Michigan47,8500.93×
Tennessee45,8661.16×
New Jersey41,1860.82×
Alabama40,0361.45×
Arizona37,3710.93×
Indiana35,4960.99×
Washington34,7330.88×
Missouri34,3831.08×
Maryland31,2110.92×
South Carolina29,4290.99×
Massachusetts29,3440.76×
Louisiana28,6431.13×
Colorado27,5500.89×
Oklahoma26,8521.23×
Kentucky25,8321.05×
Wisconsin25,1610.85×
Minnesota24,0460.85×
Mississippi22,2921.37×
Oregon21,0060.93×
Arkansas19,4611.2×
Nevada17,6630.93×
Connecticut17,4580.88×
Utah15,8020.9×
Kansas15,4370.99×
Iowa15,0710.93×
West Virginia12,2521.34×
New Mexico10,2021.03×
Nebraska10,0621.02×
Idaho9,0460.92×
Hawaii7,5810.89×
Maine6,4880.92×
New Hampshire6,1260.79×
Delaware5,5801.03×
Montana5,3520.98×
Washington, District of Columbia5,2610.89×
Rhode Island4,9670.79×
Alaska4,6541.1×
North Dakota4,6431.15×
South Dakota4,5270.99×
Vermont3,5711.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for General officer audience
BrandAffinityCategory
MK2.57×Music & Radio
nbc chicago2.68×Movies & TV
Northrop Grumman2.08×Business & Career
Penn & Teller2.07×Movies & TV
Enfamil1.66×Kids & Family
Al Ahly SC1.85×Sports
Diane Sawyer1.88×Movies & TV
Overboard (film)1.61×Movies & TV
Mackenzie Foy1.55×Fashion & Accessoires
Boracay1.91×Travel & Leisure
Fast Five1.52×Movies & TV
Barclays Center2.14×Sports
Parma2.05×Travel & Leisure
Assassin's Creed: Revelations1.63×Games
Harry Potter and the Goblet of Fire1.53×Movies & TV
Mariel Hemingway1.55×Fashion & Accessoires
Cachorros1.85×Pets & Animals
Cuautitlán Izcalli4.78×Travel & Leisure
Cachorros1.69×Pets & Animals
Judge Dredd (film)1.54×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by General officer audience
TraitClusterScore
Family OrientationCONSERVATISM1.51
Quality AwarenessPREMIUM1.43
TravellingTHRILL1.36
Career OrientationPOWER1.33
TraditionCONSERVATISM1.3
Community OrientationOPEN1.26

Worldwide distribution

Worldwide audience distribution share by country for General officer
CountryShare
United States15.2%
India8.0%
Brazil6.6%

See General officer audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does General officer have in United States?

General officer has an estimated audience of 1,970,702 people in United States, concentrated in California and Texas.

What is the gender split and age of General officer fans?

38.7% of General officer fans are female, 61.3% are male, with an average age of 40.1 years.

Which brands do General officer fans like most?

General officer fans show strongest brand affinity for MK (2.57×), nbc chicago (2.68×), and Northrop Grumman (2.08×) over the country average.

Where do General officer fans live in United States?

General officer fans in United States are most concentrated in California (reach 235,207), Texas (reach 178,726), and Florida (reach 152,180). These three regions account for the largest share of the active audience.

What other brands do General officer fans also like?

Beyond General officer itself, the audience over-indexes on nbc chicago (2.68×), Northrop Grumman (2.08×), Penn & Teller (2.07×), and Enfamil (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for General officer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.