Ghost hunting Audience in United States

Ghost hunting has an estimated audience of 2,207,627 people in United States. 63.6% are female, 36.4% are male, average age 38.6. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, 3D printing, Alaska, Pillow, Saving.
The average Ghost hunting fan in United States is 38.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, 3D printing, Alaska, with strongest over-indexing on Dog breed (1.57× the country average). Demographically, the Ghost hunting audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Extroversion, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Ghost hunting fans
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 38.6 |
| Estimated audience size | 2,207,627 |
Audience persona
The typical Ghost hunting fan in United States is more female, around 38.6 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 214,518 | 0.88× |
| Texas | 173,356 | 0.91× |
| Florida | 108,790 | 0.73× |
| New York | 99,815 | 0.81× |
| Pennsylvania | 86,458 | 1.16× |
| Ohio | 84,360 | 1.24× |
| Illinois | 67,263 | 0.91× |
| North Carolina | 57,769 | 0.87× |
| Indiana | 56,791 | 1.41× |
| Michigan | 56,221 | 0.97× |
| Tennessee | 53,979 | 1.22× |
| Georgia | 53,785 | 0.79× |
| Virginia | 50,199 | 0.93× |
| Arizona | 45,776 | 1.02× |
| Missouri | 40,973 | 1.15× |
| Washington | 39,825 | 0.9× |
| New Jersey | 39,286 | 0.7× |
| Kentucky | 38,882 | 1.4× |
| Massachusetts | 35,852 | 0.82× |
| Wisconsin | 34,601 | 1.04× |
| Colorado | 33,696 | 0.97× |
| Maryland | 32,978 | 0.87× |
| Oklahoma | 29,088 | 1.19× |
| South Carolina | 28,948 | 0.87× |
| Minnesota | 27,480 | 0.87× |
| Alabama | 27,296 | 0.89× |
| Louisiana | 25,326 | 0.89× |
| Utah | 24,291 | 1.23× |
| Arkansas | 23,529 | 1.29× |
| Oregon | 20,853 | 0.82× |
| Kansas | 20,195 | 1.16× |
| West Virginia | 19,802 | 1.93× |
| Iowa | 19,172 | 1.05× |
| Nevada | 18,482 | 0.87× |
| Connecticut | 16,285 | 0.74× |
| Mississippi | 14,492 | 0.8× |
| Nebraska | 13,314 | 1.2× |
| Idaho | 11,810 | 1.07× |
| New Mexico | 11,589 | 1.05× |
| New Hampshire | 8,498 | 0.98× |
| Maine | 7,217 | 0.91× |
| Montana | 7,178 | 1.17× |
| Rhode Island | 6,236 | 0.89× |
| Hawaii | 5,823 | 0.61× |
| South Dakota | 4,959 | 0.97× |
| Alaska | 4,940 | 1.05× |
| North Dakota | 4,829 | 1.06× |
| Delaware | 4,703 | 0.77× |
| Wyoming | 4,672 | 1.43× |
| Vermont | 4,197 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.57× | Pets & Animals |
| 3D printing | 2.54× | Technology & Electronics |
| Alaska | 1.63× | Travel & Leisure |
| Pillow | 1.96× | Home & Garden |
| Saving | 1.56× | Business & Career |
| Winemaking | 2.15× | Food & Beverages |
| Jack White | 1.59× | Movies & TV |
| Temple Grandin | 2.37× | Literature |
| Temple Grandin | 1.95× | Literature |
| Kerala | 1.65× | Travel & Leisure |
| Tuscany | 1.65× | Travel & Leisure |
| Ironmongery | 2.16× | Home & Garden |
| REO Speedwagon | 1.57× | Music & Radio |
| Mike Conley, Jr. | 1.58× | Sports |
| Ural Mountains | 2.31× | Travel & Leisure |
| Ayrton Senna | 1.67× | Sports |
| Assassin's Creed: Revelations | 1.64× | Games |
| International University of Business Agriculture and Technology | 1.74× | Business & Career |
| Assassin's Creed: Brotherhood | 1.59× | Games |
| Totally Spies! | 1.61× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.59 |
| Pet Ownership | JOY | 1.24 |
| Community Orientation | OPEN | 1.22 |
| Tradition | CONSERVATISM | 1.2 |
| Convenience Orientation | PREMIUM | 1.19 |
| Family Orientation | CONSERVATISM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.5% |
| United Kingdom | 9.7% |
| Mexico | 6.0% |
See Ghost hunting audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Ghost hunting have in United States?
Ghost hunting has an estimated audience of 2,207,627 people in United States, concentrated in California and Texas.
What is the gender split and age of Ghost hunting fans?
63.6% of Ghost hunting fans are female, 36.4% are male, with an average age of 38.6 years.
Which brands do Ghost hunting fans like most?
Ghost hunting fans show strongest brand affinity for Dog breed (1.57×), 3D printing (2.54×), and Alaska (1.63×) over the country average.
Where do Ghost hunting fans live in United States?
Ghost hunting fans in United States are most concentrated in California (reach 214,518), Texas (reach 173,356), and Florida (reach 108,790). These three regions account for the largest share of the active audience.
What other brands do Ghost hunting fans also like?
Beyond Ghost hunting itself, the audience over-indexes on 3D printing (2.54×), Alaska (1.63×), Pillow (1.96×), and Saving (1.56×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Ghost hunting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.