Ghost hunting Audience in United States

Ghost hunting logo

Ghost hunting has an estimated audience of 2,207,627 people in United States. 63.6% are female, 36.4% are male, average age 38.6. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, 3D printing, Alaska, Pillow, Saving.

The average Ghost hunting fan in United States is 38.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, 3D printing, Alaska, with strongest over-indexing on Dog breed (1.57× the country average). Demographically, the Ghost hunting audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Extroversion, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Ghost hunting fans

Demographic split for Ghost hunting audience in United States
MetricValue
Female63.6%
Male36.4%
Average age38.6
Estimated audience size2,207,627

Audience persona

The typical Ghost hunting fan in United States is more female, around 38.6 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Ghost hunting in United States
RegionReachAffinity
California214,5180.88×
Texas173,3560.91×
Florida108,7900.73×
New York99,8150.81×
Pennsylvania86,4581.16×
Ohio84,3601.24×
Illinois67,2630.91×
North Carolina57,7690.87×
Indiana56,7911.41×
Michigan56,2210.97×
Tennessee53,9791.22×
Georgia53,7850.79×
Virginia50,1990.93×
Arizona45,7761.02×
Missouri40,9731.15×
Washington39,8250.9×
New Jersey39,2860.7×
Kentucky38,8821.4×
Massachusetts35,8520.82×
Wisconsin34,6011.04×
Colorado33,6960.97×
Maryland32,9780.87×
Oklahoma29,0881.19×
South Carolina28,9480.87×
Minnesota27,4800.87×
Alabama27,2960.89×
Louisiana25,3260.89×
Utah24,2911.23×
Arkansas23,5291.29×
Oregon20,8530.82×
Kansas20,1951.16×
West Virginia19,8021.93×
Iowa19,1721.05×
Nevada18,4820.87×
Connecticut16,2850.74×
Mississippi14,4920.8×
Nebraska13,3141.2×
Idaho11,8101.07×
New Mexico11,5891.05×
New Hampshire8,4980.98×
Maine7,2170.91×
Montana7,1781.17×
Rhode Island6,2360.89×
Hawaii5,8230.61×
South Dakota4,9590.97×
Alaska4,9401.05×
North Dakota4,8291.06×
Delaware4,7030.77×
Wyoming4,6721.43×
Vermont4,1971.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ghost hunting audience
BrandAffinityCategory
Dog breed1.57×Pets & Animals
3D printing2.54×Technology & Electronics
Alaska1.63×Travel & Leisure
Pillow1.96×Home & Garden
Saving1.56×Business & Career
Winemaking2.15×Food & Beverages
Jack White1.59×Movies & TV
Temple Grandin2.37×Literature
Temple Grandin1.95×Literature
Kerala1.65×Travel & Leisure
Tuscany1.65×Travel & Leisure
Ironmongery2.16×Home & Garden
REO Speedwagon1.57×Music & Radio
Mike Conley, Jr.1.58×Sports
Ural Mountains2.31×Travel & Leisure
Ayrton Senna1.67×Sports
Assassin's Creed: Revelations1.64×Games
International University of Business Agriculture and Technology1.74×Business & Career
Assassin's Creed: Brotherhood1.59×Games
Totally Spies!1.61×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ghost hunting audience
TraitClusterScore
ExtroversionTHRILL1.59
Pet OwnershipJOY1.24
Community OrientationOPEN1.22
TraditionCONSERVATISM1.2
Convenience OrientationPREMIUM1.19
Family OrientationCONSERVATISM1.18

Worldwide distribution

Worldwide audience distribution share by country for Ghost hunting
CountryShare
United States38.5%
United Kingdom9.7%
Mexico6.0%

See Ghost hunting audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Ghost hunting have in United States?

Ghost hunting has an estimated audience of 2,207,627 people in United States, concentrated in California and Texas.

What is the gender split and age of Ghost hunting fans?

63.6% of Ghost hunting fans are female, 36.4% are male, with an average age of 38.6 years.

Which brands do Ghost hunting fans like most?

Ghost hunting fans show strongest brand affinity for Dog breed (1.57×), 3D printing (2.54×), and Alaska (1.63×) over the country average.

Where do Ghost hunting fans live in United States?

Ghost hunting fans in United States are most concentrated in California (reach 214,518), Texas (reach 173,356), and Florida (reach 108,790). These three regions account for the largest share of the active audience.

What other brands do Ghost hunting fans also like?

Beyond Ghost hunting itself, the audience over-indexes on 3D printing (2.54×), Alaska (1.63×), Pillow (1.96×), and Saving (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ghost hunting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.