Gift basket Audience in United States

Gift basket logo

Gift basket has an estimated audience of 1,882,172 people in United States. 74.9% are female, 25.1% are male, average age 37.8. Top regions: California, Texas, Florida. Top brand affinities: Jesse Plemons, Nebraska Cornhuskers football, Product design, Sub Zero (Official), Isometric exercise.

The average Gift basket fan in United States is 37.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jesse Plemons, Nebraska Cornhuskers football, Product design, with strongest over-indexing on Jesse Plemons (4.07× the country average). Demographically, the Gift basket audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Gift basket fans

Demographic split for Gift basket audience in United States
MetricValue
Female74.9%
Male25.1%
Average age37.8
Estimated audience size1,882,172

Audience persona

The typical Gift basket fan in United States is more female, around 37.8 years old, with strong Family Orientation tendencies and a notable affinity for Jesse Plemons.

Top regions in United States

Top regions ranked by reach for Gift basket in United States
RegionReachAffinity
California274,1781.32×
Texas188,3601.16×
Florida157,5421.24×
New York155,9871.48×
Pennsylvania84,9961.34×
New Jersey80,2901.68×
Illinois66,2451.06×
Georgia65,0471.12×
North Carolina60,7801.07×
Ohio58,7811.01×
Michigan56,9301.16×
Virginia54,8961.2×
Massachusetts50,2151.35×
Arizona42,2291.1×
Washington40,0311.06×
Maryland37,5691.16×
Tennessee34,9590.93×
Colorado34,6241.17×
South Carolina29,2361.03×
Indiana28,7950.84×
Connecticut26,9381.43×
Missouri25,1890.83×
Alabama24,6940.94×
Wisconsin22,1300.78×
Minnesota21,8160.81×
Louisiana21,3750.88×
Kentucky19,9200.84×
Oregon19,5280.91×
Nevada19,3931.07×
Oklahoma18,7320.9×
Utah16,9701.01×
Mississippi14,2080.92×
Arkansas13,9250.9×
Kansas12,4680.84×
Iowa10,8890.7×
Idaho9,3870.99×
New Hampshire8,3611.13×
New Mexico8,0400.85×
Nebraska7,6760.81×
Rhode Island7,2581.21×
West Virginia7,1310.81×
Hawaii6,6850.83×
Maine5,8620.87×
Delaware5,7181.1×
Washington, District of Columbia4,6260.82×
Montana4,2430.81×
South Dakota3,0210.69×
Alaska2,6940.67×
Vermont2,5060.76×
North Dakota2,4590.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gift basket audience
BrandAffinityCategory
Jesse Plemons4.07×Movies & TV
Nebraska Cornhuskers football3.78×Sports
Product design2.03×Business & Career
Sub Zero (Official)7.38×Literature
Isometric exercise6.32×Sports
Pillow1.52×Home & Garden
Queens College, City University of New York4.73×Business & Career
Jaws3.54×Movies & TV
edureka22.52×Business & Career
UK garage3.21×Music & Radio
Mothercare1.79×Kids & Family
Saving1.58×Business & Career
The Streets12.78×Music & Radio
Nipsey Hussle3.07×Music & Radio
CAC 402.74×Business & Career
Home staging2.52×Home & Garden
Stamp collecting2.22×Home & Garden
Public speaking1.78×Politics & Society
Panama1.66×Travel & Leisure
Urban horticulture1.61×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gift basket audience
TraitClusterScore
Family OrientationCONSERVATISM1.69
Luxury OrientationPREMIUM1.69
Convenience OrientationPREMIUM1.54
Price SensitivityPREMIUM1.53
IndulgenceJOY1.45
Pet OwnershipJOY1.39

Worldwide distribution

Worldwide audience distribution share by country for Gift basket
CountryShare
Japan45.5%
United States22.0%
United Kingdom2.5%

See Gift basket audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Gift basket have in United States?

Gift basket has an estimated audience of 1,882,172 people in United States, concentrated in California and Texas.

What is the gender split and age of Gift basket fans?

74.9% of Gift basket fans are female, 25.1% are male, with an average age of 37.8 years.

Which brands do Gift basket fans like most?

Gift basket fans show strongest brand affinity for Jesse Plemons (4.07×), Nebraska Cornhuskers football (3.78×), and Product design (2.03×) over the country average.

Where do Gift basket fans live in United States?

Gift basket fans in United States are most concentrated in California (reach 274,178), Texas (reach 188,360), and Florida (reach 157,542). These three regions account for the largest share of the active audience.

What other brands do Gift basket fans also like?

Beyond Gift basket itself, the audience over-indexes on Nebraska Cornhuskers football (3.78×), Product design (2.03×), Sub Zero (Official) (7.38×), and Isometric exercise (6.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gift basket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.