Girlfriend Audience in United States

Girlfriend logo

Girlfriend has an estimated audience of 4,102,587 people in United States. 63.7% are female, 36.3% are male, average age 34.3. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Combat sport, Throne of Glass, Jingoism, Bank account.

The average Girlfriend fan in United States is 34.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Combat sport, Throne of Glass, with strongest over-indexing on Lulu 黃路梓茵 (6.89× the country average). Demographically, the Girlfriend audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Girlfriend fans

Demographic split for Girlfriend audience in United States
MetricValue
Female63.7%
Male36.3%
Average age34.3
Estimated audience size4,102,587

Audience persona

The typical Girlfriend fan in United States is more female, around 34.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Girlfriend in United States
RegionReachAffinity
California488,5651.08×
Texas443,1071.26×
Florida312,5151.13×
New York297,0561.3×
Georgia224,4361.78×
North Carolina168,6491.37×
Illinois168,4731.23×
Pennsylvania150,1541.09×
Ohio140,2011.11×
Michigan125,9581.17×
New Jersey122,8061.18×
Virginia119,5471.2×
Maryland112,4641.59×
Arizona101,3231.21×
Alabama98,8201.72×
Tennessee93,0301.13×
Louisiana84,3301.59×
South Carolina83,4781.35×
Indiana76,8741.03×
Massachusetts72,3220.89×
Washington71,1350.86×
Missouri70,1381.06×
Mississippi52,6221.56×
Minnesota51,2940.87×
Wisconsin48,6990.79×
Kentucky48,6240.95×
Colorado48,4820.75×
Oklahoma47,6271.05×
Nevada40,1481.01×
Connecticut39,5330.96×
Arkansas36,8911.09×
Oregon35,6010.76×
Kansas28,6150.89×
Iowa25,3030.75×
Utah24,2610.66×
Washington, District of Columbia16,6621.35×
New Mexico16,3760.8×
West Virginia16,0510.84×
Nebraska15,6980.76×
Delaware12,9481.14×
Hawaii12,1910.69×
Idaho12,0410.59×
Rhode Island10,5800.81×
New Hampshire9,3340.58×
Maine8,7030.59×
Alaska7,0930.81×
Montana6,6220.58×
South Dakota5,4410.57×
North Dakota4,7780.57×
Vermont3,6720.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Girlfriend audience
BrandAffinityCategory
Lulu 黃路梓茵6.89×Movies & TV
Combat sport2.1×Sports
Throne of Glass6.89×Literature
Jingoism1.89×Politics & Society
Bank account2.11×Business & Career
Goop4.41×Internet & Social Media
Grinch3.28×Movies & TV
Grace Slick6.89×Music & Radio
Home staging3.75×Home & Garden
Wok4.38×Food & Beverages
Noodle (Gorillaz)2.3×Music & Radio
Vocal harmony2.87×Music & Radio
Tierra Cali4.72×Travel & Leisure
Non-celiac gluten sensitivity6.58×Health
JDSU1.73×Business & Career
Chromebook3.19×Technology & Electronics
Historic site2.25×Arts & Culture
Google Home3.42×Technology & Electronics
Governor of Michigan3.87×Politics & Society
Cam Ward2×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Girlfriend audience
TraitClusterScore
Luxury OrientationPREMIUM1.47
Urban LifestyleOPEN1.34
ExtroversionTHRILL1.28
Risk AppetiteTHRILL1.28
Early Adopter MentalityPOWER1.2
MindfulnessBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Girlfriend
CountryShare
United States23.6%
South Korea9.8%
Japan8.9%

See Girlfriend audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Girlfriend have in United States?

Girlfriend has an estimated audience of 4,102,587 people in United States, concentrated in California and Texas.

What is the gender split and age of Girlfriend fans?

63.7% of Girlfriend fans are female, 36.3% are male, with an average age of 34.3 years.

Which brands do Girlfriend fans like most?

Girlfriend fans show strongest brand affinity for Lulu 黃路梓茵 (6.89×), Combat sport (2.1×), and Throne of Glass (6.89×) over the country average.

Where do Girlfriend fans live in United States?

Girlfriend fans in United States are most concentrated in California (reach 488,565), Texas (reach 443,107), and Florida (reach 312,515). These three regions account for the largest share of the active audience.

What other brands do Girlfriend fans also like?

Beyond Girlfriend itself, the audience over-indexes on Combat sport (2.1×), Throne of Glass (6.89×), Jingoism (1.89×), and Bank account (2.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Girlfriend. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.